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Go Daddy Sees Record Sales Day After Weird Super Bowl Ad

By - Source: Mashable | B 19 comments

Sex sells, I guess.

Go Daddy is known for its provocative Super Bowl commercials. If it's not the beautiful Danica Patrick, it's someone else wearing body paint. This year, the company went with Bar Rafaeli. More specifically, they went with supermodel Bar Rafaeli making out with Walter the Nerd (played by Jesse Heiman). The idea behind the ad was that Go Daddy had two sides, a sexy side (hey, Bar!) and a smart side ('sup, Walter?). Together, these two are a perfect match. The two then share a fairly intimate kiss that lasts for an extended period of time. It makes for some uncomfortable watching.

Love it or hate it, the ad got people talking. All over Twitter, folks were discussing this Go Daddy ad. Now, three days on, it seems Go Daddy has proof that the commercial worked as intended. According to the company, it had the best day of sales in its history the day after the Super Bowl. Speaking to Mashable, the company said it saw its biggest sales day in company history and provided the site with some stats to go along with its claims. GoDaddy reportedly added 10,000 new customers, with mobile customers increasing by 35 percent and dot-com domain sales rising by 40 percent. Hosting sales jumped by 45 percent.

That said, this jump in sales could be down to Go Daddy's other ad, which is actually quite good and makes a lot of sense. We included it in our top five favorite Super Bowl ads. You can watch it again below (along with the Bar/Jesse spot).

Go Daddy Super Bowl 2013 Ad: Your Big Idea .co

Perfect Match

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Top Comments
  • 16 Hide
    bobusboy , February 7, 2013 2:49 PM
    @bigmack70

    I'd be more concerned about boycotting them because of that SOPA crap.
  • 13 Hide
    bigdragon , February 7, 2013 2:46 PM
    Tom's should stop giving GoDaddy more free advertising. I don't want to see anything GoDaddy-related on this site.
  • 12 Hide
    BigMack70 , February 7, 2013 2:00 PM
    Oh goodness don't encourage them to do more of this nonsense... I'd boycott GoDaddy on principle after that perverse crap they call "advertising".

    Obviously I'm not the majority...
Other Comments
  • 4 Hide
    downhill911 , February 7, 2013 1:42 PM
    Is that because all the nerds are now hoping to get a chance to kiss that girl?
    Nope, nerds do not give a.......!
  • 12 Hide
    BigMack70 , February 7, 2013 2:00 PM
    Oh goodness don't encourage them to do more of this nonsense... I'd boycott GoDaddy on principle after that perverse crap they call "advertising".

    Obviously I'm not the majority...
  • -5 Hide
    jacobdrj , February 7, 2013 2:37 PM
    BigMack70Oh goodness don't encourage them to do more of this nonsense... I'd boycott GoDaddy on principle after that perverse crap they call "advertising".Obviously I'm not the majority...

    We United Statesians... Such prudes... ;-)
  • 13 Hide
    bigdragon , February 7, 2013 2:46 PM
    Tom's should stop giving GoDaddy more free advertising. I don't want to see anything GoDaddy-related on this site.
  • 16 Hide
    bobusboy , February 7, 2013 2:49 PM
    @bigmack70

    I'd be more concerned about boycotting them because of that SOPA crap.
  • 8 Hide
    tokencode , February 7, 2013 2:53 PM
    bobusboy@bigmack70I'd be more concerned about boycotting them because of that SOPA crap.



    I agree, forget the hot chicks you'll never get with anyway, remember their position on SOPA
  • 11 Hide
    icepick314 , February 7, 2013 2:56 PM
    man...and I thought people in IT or related to IT are FAR smarter than using GoDaddy...

    there are so many better domain registrar and web servers than GoDaddy who rather spend money on advertisement than better service and equipments...
  • 5 Hide
    BigMack70 , February 7, 2013 4:23 PM
    bobusboy@bigmack70I'd be more concerned about boycotting them because of that SOPA crap.


    That junk is still around? I thought it had died the horrible death it deserves long ago.

    Didn't realize GoDaddy supported it... yeah I'd say that's a bigger reason. Anyone in support of SOPA and other internet restriction policies can go screw themselves.
  • 4 Hide
    BigMack70 , February 7, 2013 4:25 PM
    Also, I don't dislike that commercial because I'm a prude, I dislike that commercial because I find it offensive that, instead of actually selling their product, they make a blatant attention whore commercial designed to offend and spark conversation.

    I don't respect advertisements that don't actually advertise their product and instead just try to attach sex or status or whatever to what they're selling.
  • -2 Hide
    COLGeek , February 7, 2013 5:21 PM
    Good (as in watched) commercials sell stuff. Makes sense. Good for GoDaddy!
  • 2 Hide
    festerovic , February 7, 2013 6:48 PM
    That ad was so heinous. Haha @ girl's face "Wow I just did that. For money. I feel dirty.."
  • 0 Hide
    A Bad Day , February 7, 2013 7:33 PM
    BigMack70That junk is still around? I thought it had died the horrible death it deserves long ago. Didn't realize GoDaddy supported it... yeah I'd say that's a bigger reason. Anyone in support of SOPA and other internet restriction policies can go screw themselves.


    GoDaddy also has a terrible customer support record. Look up the "NoDaddy" website.
  • 0 Hide
    RADIO_ACTIVE , February 7, 2013 8:42 PM
    Marketing Works... who woulda thunk it...
  • 0 Hide
    Soul_keeper , February 7, 2013 10:34 PM
    Most of you would probably kiss that guy too if payed what that model got.

    Just sayin' ...
  • 1 Hide
    JOSHSKORN , February 8, 2013 12:21 AM
    Lets see the GoDaddy, Firefox and IE girls in a wrestling match. Toms, report on it. :D 
  • 1 Hide
    anti-painkilla , February 8, 2013 12:38 AM
    downhill911Is that because all the nerds are now hoping to get a chance to kiss that girl?Nope, nerds do not give a.......!


    Nerds know better than to use GoDaddy.
  • 0 Hide
    Anonymous , February 8, 2013 1:02 AM
    I love that the ad because it pissed off so many manhating prudes, but other than that!
  • 0 Hide
    Anonymous , February 8, 2013 5:24 PM
    First off, the idea of super models dating nerds is nothing new...Bill Gates, Steve Jobs and a lot of other rich and successful people could date a super model, which takes me to my next point, some people will do anything for money. Look at the adult entertainment industry.
  • 0 Hide
    ta152h , February 8, 2013 11:09 PM
    Kissing isn't sex. Sorry, extrapolating from this that sex sells (which is obviously true anyway), is bizarre and shows a one-track mind.

    Pretty girls do sell. Even if they are just kissing, or even if they are wearing a beautiful dress.

    If this commercial showed the girl half naked in a bed with the guy, that would be more sexual. Kissing? That's a reach.

    I personally found the commercial disgusting. I think that's where it was going. Shock/disgust to get a reaction. If this commercial was sexy to you, maybe you need a pill from a doctor.
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