Adobe Goes After Apple in Ad Campaign
Adobe's new campaign against Apple includes the Washington Post and Engadget.
In a world where Apple rejects Flash and the Internet slowly shifts over to HTML5, Adobe is grasping at straws, trying to keep every nation focused on its multimedia platform. It apparently wants to keep Apple on its side, but on that same note, seems somewhat bitter that Jobs and the Gang is preventing consumers from experiencing the one or two joys that Flash can bring on the Internet.
Enter Adobe's latest stunt in its fight for Apple friendship: an ad campaign that features the slogan "We [heart] Apple." While at first the ad seems to kiss up to the fruit-based company, a second add takes a little jab at the core: "What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web." Adobe even paid for a full-page ad in Thursday's Washington Post.
The assault doesn't stop there. Adobe also issued an online statement, regurgitating the short-but-to-the-point message found in its new ad campaign. "Innovation thrives when people are free to choose the technologies that enable them to openly express themselves and access information where and when they want," the company said. "Everyone loses when technological barriers impede the exchange of ideas."
Adobe founders Chuck Geschke and John Warnock also released an open letter addressing Apple's apparent attacks on the company. Unlike the statement found on the Adobe website, this letter pokes at Apple directly, saying that no company should dictate what people can create, how they create it, or what they can experience on the web.
"We believe that Apple, by taking the opposite approach [in blocking Flash], has taken a step that could undermine this next chapter of the web--the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time," the letter reads.
As of this writing, Adobe's ad campaign hasn't appeared on Tom's, however there's a good chance you'll see the flood on other sites including Adobe's own domain and Engadget.
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"...second add takes..."
ad
This goes beyond my pity tolerance.
I'd like to see Adobe start using words like closed and proprietary to describe the Apple world.
I agree with adobe. Its not for nothing that the FTC is investigating apple for anti-trust charges atm.
Why does the editor of this post seem to dislike flash? HTML5 can only replace flash in the video and audio sector, but games and other multimedia apps still require other means of being created and delivered. Seems that everyone is thinking about this whole flash thing on one side, but flash offers more then just audio and video. I am by no means defending flash, as I love to watch technology roll on no matter what it is. But when it is apparent that people one side things I step in to correct them, but not to defend the product.
I love flash games. Can you make HTML5 games as easily as with flash? Low power devices like ipod, iphones and the ipad can't handle true, hardcore gaming but they COULD be used to play flash games.
But Apple won't let that happen. Because that would be free and not beneficial to them!
Why does the editor of this post seem to dislike flash? HTML5 can only replace flash in the video and audio sector, but games and other multimedia apps still require other means of being created and delivered. Seems that everyone is thinking about this whole flash thing on one side, but flash offers more then just audio and video. I am by no means defending flash, as I love to watch technology roll on no matter what it is. But when it is apparent that people one side things I step in to correct them, but not to defend the product.
I agree with you, but you can use HTML 5 (canvas) to create games. Still I'm all for flash, and I'm not even a flash developer. There's too much flash content out there to just throw flash away now.
I would really appreciate reading articles with a lot less opinion in them.
"Adobe is grasping at straws"
"seems somewhat bitter that Jobs and the Gang is preventing consumers from experiencing the one or two joys that Flash can bring on the Internet."
"The assault doesn't stop there. Adobe also issued an online statement, regurgitating the short-but-to-the-point message found in its new ad campaign."
"...addressing Apple's apparent attacks on the company"
Most of what you wrote for this article was blatantly taking Apple's side against Adobe. Even if you choose not to take the approach of a journalist you there are other reasons that it would have been a bit more appropriate to write this differently. If you practiced audience sensitivity, you would have written this either from a middle ground or even in support of Adobe seeing that most of your readers are strongly against Apple in this matter. I have been a loyal Tom's reader for quite some time but this is getting kind of ridiculous. Please stop trying to alienate your readers.
The only reason Apple is locking out Flash is so they can sell games in their App store. Otherwise they know that most people would just go play the same games on a Flash game site.
We [heart] Adobe.
What we don't love is their apparent inability to make their platform actually function well without methods they shouldn't have to use, like GPU acceleration.
Make Flash go on a diet, then come back and complain.
people still use Internet Explorer 6.0
Falsh will stay forever its simple most people don't like changes
Parrish, your journalism needs more facts and less opinion. While reading your article the reader should not be force fed your own personal opinions, remarks, snide comments, etc......
Adobe has only itself to blame. It develops a killer app for the Internet, yet it is lax on security and it let its Air technology stagnate, instead of migrating Flash slowly and steadily towards Air and the greater potential that technology allowed.
I would really appreciate reading articles with a lot less opinion in them. "Adobe is grasping at straws""seems somewhat bitter that Jobs and the Gang is preventing consumers from experiencing the one or two joys that Flash can bring on the Internet.""The assault doesn't stop there. Adobe also issued an online statement, regurgitating the short-but-to-the-point message found in its new ad campaign.""...addressing Apple's apparent attacks on the company"Most of what you wrote for this article was blatantly taking Apple's side against Adobe. Even if you choose not to take the approach of a journalist you there are other reasons that it would have been a bit more appropriate to write this differently. If you practiced audience sensitivity, you would have written this either from a middle ground or even in support of Adobe seeing that most of your readers are strongly against Apple in this matter. I have been a loyal Tom's reader for quite some time but this is getting kind of ridiculous. Please stop trying to alienate your readers.
Haha I can agree with you there.
Here is what I know:
When I saw the phrase "Adobe is grasping at straws", and linked that to the fact that the title of the article had the word "Apple" in it, I IMMEDIATELY knew who wrote this article.
Now if I can read the first two or three lines and pick out the author based on long-term biases, don't you think there is something seriously wrong with the way the article is written?
I only pointed out one of the many instances of biased wording in this article. I have been on Tom's for over a year now, and I really enjoy most of the stuff that is written. It is often helpful, insightful, and fun. But every once in a while I come across something that makes me stop and say "Why?".
Maybe it's just me, but I really don't see any kind of professional edict in this article (as well as others written by the same author). This seems more like a personal blog meant to persuade readers and not a tech news article meant to inform the readers.
To sum up what this article throws at me: "Adobe is playing a useless dirty game against the completely innocent Apple. Adobe has no chance of winning anyways because their products/services are only useful for one or two things."
I don't hate you Kevin. I don't even dislike you. I don't care that you really love Apple and their products (I enjoy a few of them myself). I just disagree with the way you handle your journalism.
That is all.
I wouldn't say QuickTime was a particularly polished product, but meh.
Adobe has stated they will support HTML5 and obviously Flash. They are clearly about Choice where Apple is not. Apple wants to block Flash because as someone else stated, it will compete against their AppStore in the gaming area, taking business from them. They want to control this and sell apps, while giving the user no choice in the matter.
I'm behind Adobe on this. Sure, Flash has security issues and they are working on them, but so does Windows and OSX. Flash used to feel bulky and still does on older computers but it hasn't felt that way in ages. I mean how big is the plugin? 256k? 512k? Maybe up to 1mb now? It's tiny. Very tiny. Just download Apple Quicktime if you want to talk about bulky. 76mb for a video/audio player. I think VLC is 2.5mb and plays it all.
If it was any other company than Apple, we'd be saying "The product will fail, it doesn't even support "X""
But no, this is Apple, there's Zealots that will buy the products no matter what's missing in them just because it's Apple. Maybe they have a great user interface and that's what sells their products, it just didn't work with me?
Whether one likes flash or not, or whether it's useful or not, is irrelevant due to its saturation on the web already, people want devices that support the web as-is Apple, as if html5 will absolve flash the day it hits the web in full...
Adobe is right, Apple is wrong for banning flash. Let the people choose.
Apple is also correct, Flash really really REALLY sucks.
What people forget is that flash isn't just video, its interactive. You can make games, menus, applications and all with flash. While the new HTML5 is supposed to pick up video and sound and make it a standard, I don't see how it can replace the games and applications that flash can do (I've just begun fiddling with flash but that's how I see it.
I've been surfing the web for a long time. I believe the internet can do without flash. While a few sites like gamespot.com use flash for their contents the majority of flash use is for advertising purposes which consume most of the available bandwidth. If you have a fast internet connection you'll be fine with flash but with a slower connection like 1.5 Mbps or slower, you'll have to wait while the page is not even finished loading, yet most flash ads are happily hogging the bandwidth and looping again and again, causing you further wait. Giving true meanings to the expression "world-wide wait."
@sublifer,
Agreed. I'm a flash dev, and I can't even imagine the death by a thousand needles it would feel like to program a game in HTML5/CSS/Javascript, and then testing on every browser that implemented the standard in a slightly different way.....
Theres a difference. Apple is choosing not to support flash. They aren't forcing anyone to stop using it.
You can easily go out and buy non-Apple products and use flash. Only their iPhone OS doesn't support flash.
If Toyota created a car that doesn't work in a popular car wash (just imagine) did I force anyone to stop using that car wash? If people love that car wash so much, they can go out and buy a different car. Toyota didn't force them to buy that car.
I could live in a flash free internet so seeing adobe cry and fall to such lows as to play the politics game with apple is fine by me.
The more people on board for HTML5 the faster it becomes more useful.
Theres a difference. Apple is choosing not to support flash. They aren't forcing anyone to stop using it.You can easily go out and buy non-Apple products and use flash. Only their iPhone OS doesn't support flash.If Toyota created a car that doesn't work in a popular car wash (just imagine) did I force anyone to stop using that car wash? If people love that car wash so much, they can go out and buy a different car. Toyota didn't force them to buy that car.
And by that statement I guess it would be ok for all other manufacturers and software writers to block all apple products, got windows? can't use apple on it, no quicktime no itunes, microsoft would be on an anti trust investigation immediately, yet apple can get away with it... Screw apple
Too true. (*glares at DRM, Apple, and other things worthy of this glare*)
Theres a difference. Apple is choosing not to support flash. They aren't forcing anyone to stop using it.You can easily go out and buy non-Apple products and use flash. Only their iPhone OS doesn't support flash.If Toyota created a car that doesn't work in a popular car wash (just imagine) did I force anyone to stop using that car wash? If people love that car wash so much, they can go out and buy a different car. Toyota didn't force them to buy that car.
When you dominate the market(smartphones and ipads) and refuse to support something like Flash, you are removing choice from the customer. That's why Microsoft has so many lawsuits against it. Why can apple do such things? You must also consider the reason behind Apple's decision. It most definitely isn't due to security like Jobs says, it's money. AppStore can't compete with free Flash stuff.
And by that statement I guess it would be ok for all other manufacturers and software writers to block all apple products, got windows? can't use apple on it, no quicktime no itunes, microsoft would be on an anti trust investigation immediately, yet apple can get away with it... Screw apple
It's their choice. Just like I decide what accessaries belong in my car. If I started a company, I'd be pissed of someone forced me to include something in my product.
For example, 'Ballot Screen'. It's Microsoft's product, I'm not sure why the EU decided to step in and regulate someone else's business. If a user wants to use IE or doesn't care, it's not the government's business.
I mean seriously what's next? Do I get to choose a LS3 for my Camry engine now? If I developed a phone myself, are people going to try and force me to include flash as well? It's my own damn product, let me design it the way I intended it to be.
When you dominate the market(smartphones and ipads) and refuse to support something like Flash, you are removing choice from the customer. That's why Microsoft has so many lawsuits against it. Why can apple do such things? You must also consider the reason behind Apple's decision. It most definitely isn't due to security like Jobs says, it's money. AppStore can't compete with free Flash stuff.
Apple doesn't dominate the market, RIM does. Maybe we should knock on their door and force them to include App stores from Android and iPhone. And maybe a Safari/Opera mobile ballot screen every time someone tries to use the phone for the first time.
aXXle needs to learn to FREE THE P or change thier name to CRAnAPPle
Adobe has stated they will support HTML5 and obviously Flash. They are clearly about Choice where Apple is not. Apple wants to block Flash because as someone else stated, it will compete against their AppStore in the gaming area, taking business from them. They want to control this and sell apps, while giving the user no choice in the matter.I'm behind Adobe on this. Sure, Flash has security issues and they are working on them, but so does Windows and OSX. Flash used to feel bulky and still does on older computers but it hasn't felt that way in ages. I mean how big is the plugin? 256k? 512k? Maybe up to 1mb now? It's tiny. Very tiny. Just download Apple Quicktime if you want to talk about bulky. 76mb for a video/audio player. I think VLC is 2.5mb and plays it all.
It's a little more nefarious than that. Apple wants to block Flash created games that Adobe CS then converts to Apple compatible objective-c apps. It's all about hindering cross platform developing. I really doubt apple give two rats about Adobe, they're more worried about google and this is a great way to slow cross platforming without taking on google's billions directly.