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Nokia Says That Young People Are Bored of the iPhone

- By - Source : Pocket-Lint

Nokia says young people want something different that sets them apart from the crowd of iPhones and complicated Android devices.

Nokia has made a rather bold statement about competitors Apple and Google. The Espoo-based company, which earlier this year announced that it would adopt Windows Phone 7 as its primary smartphone operating system, has said it believes the young people of today are bored of the iPhone and confused by Android.

Speaking to Pocket-Lint in an interview, Niels Munksgaard, director of Portfolio, Product Marketing & Sales at Nokia Entertainment Global, said that more young people are turning to Windows Phone 7 as an alternative to the overly-complicated Android and the no-longer-fashionable iPhone.

"What we see is that youth are pretty much fed up with iPhones. Everyone has the iPhone," said Niels. "Also, many are not happy with the complexity of Android and the lack of security. So we do increasing see that the youth that wants to be on the cutting edge and try something new are turning to the Windows phone platform."

Niels goes on to express Nokia's desire to deliver something different, in terms of both hardware and services.

"The marketplace is extremely crowded. I refer to it as the sea of sameness," he added. "When you walk up to a retail shelf at Phones4U and see the number of black mono-blocks sitting on the shelf, it is very confusing to the consumer. We want to deliver services and phones that are different."

Niels has a point in that the majority of today's phones seem to follow the same line of thought when it comes to design. However, before people can look at Espoo's Windows Phone line as an alternative, Nokia needs to make its two WP7 Lumia handsets widely available. The Lumia 800 has already hit the UK, and the Lumia 710 is set for availability in the new year. However, we in the U.S. are still waiting for either of the phones to arrive. The Lumia 710 was just announced as hitting T-Mobile on January 11 for $49.99 on contract.

Would you give up your Android/iOS device to give Nokia's Windows Phone 7 handsets a try?

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artiqe 12/14/2011 1:11 PM
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De5_roy 12/14/2011 1:22 PM
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reality says people are bored with symbian and nokia. that's why nokia is struggling right now.
good luck with windows phone 7.5 and the rest.

TheMaristBoy 12/14/2011 1:23 PM
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Yup, that awkward moment when I realized that apart from fancier hardware, my 5800 is mostly the same with the iPhone.

r4chis 12/14/2011 1:24 PM
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I'd like to know where Nokia gets their intel. And I'm even more interested in how they find purchasing a new Android OS phone is so confusing. You get on the internet and research then go to the store. Not that hard. They make it sound like it's brain surgery to purchase/operate a phone.

chiefbox 12/14/2011 1:26 PM
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It has an MS OS right !! ... No way in hell. That's what MS said about tablets, they want to be different, since they also missed the boat just like Nokia and RIM. It's better than saying "we lack vision" !!

DjEaZy 12/14/2011 1:37 PM
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Nokia Says, That Young People Are Bored of the iPhone... They Think, That The Frustration With Nokia Is More Interesting And Entertaining...

yannigr 12/14/2011 1:56 PM
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"are turning to the Windows phone platform"


Nokia. Living in a parallel universe....

billybobser 12/14/2011 1:59 PM
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I'm bored that despite having this 'computer in my phone, the call quality is still the same as the 1950's

Personally, I feel I would much prefer a phone that has vastly better call quality, a decent messenger service that works with others, an ok camera for the odd moment of need, and battery life to last a full day of use.

I don't give a damn how well angry birds loads, or how moving my phone over content then reveals 'augemented reality' advertisements.

Anonymous 12/14/2011 2:04 PM
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The Nokia looks nice but my Galaxy Nexus is so ridiculously good theres no way I would take the risk of trying out Windows Phone.

ananthu123 12/14/2011 2:05 PM
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Not really, but we *are* bored with symbian... You guys could've shifted to android, and survived the humiliation, maybe still on top of the market...

officeguy 12/14/2011 2:05 PM
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Quote :Nokia says young people want something different that sets them apart from the crowd of iPhones and complicated Android devices.
Yep, I am certain that is true. Oh wait, don't forget that when the iPhone 4 or 4s came out that "young people" waited days for this. I guess whatever it take to plant the seed. Good luck Nokia, I still won't buy from you!!

ettibebs 12/14/2011 2:23 PM
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Android is complicated only if your stupid. I find it no harder to handle then the iphone and I am free of the curse that is iTune.

zybch 12/14/2011 2:36 PM
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Gee, a LOT of nokia haters here. Ignorant haters gotta hate I guess.
However, I think nokia are correct for the most part.
All of the under 25s I know are dropping the iPhone like crazy and generally switching to Samsung galaxy phones. Its pretty rare that I see any 'young' person with a fruity phone any more, but its equally rare that any of them have any knowledge of the windows phone 7 handsets either.
Androis IS hard to use when you get down to it. Its just that the vast majority of people barely scratch the surface of what their phones can do, and so never get into the annoyances of android's GUI and hit the many issues that fragmentation of the platform has led to. Most use 3 or 4 apps and thats about it.

Its always amusing when they see my HTC Titan with its large screen and slick UI and think that its an android phone simply because its obviously not an apple PoS.

I know many people with Samsung Focuses and HTC HD7 windows phones, but they're mostly in the 40+ age range.

moricon 12/14/2011 2:41 PM
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Nokia say a lot of things, shame most of it is CRAP!

cyprod 12/14/2011 2:54 PM
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I like my droid X, but really, I have a zune hd, and that thing is fricken incredible. I really wish they hadn't killed off that line. Knowing windows phone 7 is descended from the zune hd, I'd consider one if they have any decent ones available when I'm available for upgrade.

Really, all these people who say nokia and windows phone 7 suck, the comments sound as if they're baseless, no reason given why they suck other than they're nokia and microsoft, and if that's the case, should really venture out into the world and get some new experiences. You might be shocked to find that there's good stuff outside of your rut. I think the nokia phones look rather sharp.

belardo 12/14/2011 2:55 PM
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Oh yeah... right. And where did Nokia get this marketing data to make such a stupid statement?

Who else here sees people standing in line to upgrade a phone? Don't get us wrong Nokia, your new phones look nice and different, welcome to the party - whenever you get here, but until you have the sales numbers and data say what people want, keep your mouth shut or you may sound like an idiot on TV.

stratplaya 12/14/2011 2:59 PM
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I think Nokia may have a point. Youngters want to have toys and clothes that the oldsters don't have or use.

Yuka 12/14/2011 3:08 PM
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Nokia is about right there. But it's not particular to Android and/or iOS; it's a general right statement IMO.

Common folks just download/want the facebook app, set the alarm and make calls. A somewhat more advanced user could check his/her email, use the calendar, maybe download/play a game or two and surf the web. The true minority will want to tweak, use tethering over wifi and get more specific apps for "advanced" use (I like the one that controls your mouse and keyboard over the wifi).

The OS that makes those things easier for the common folk is gonna get the bigger piece of the pie in the long run. I'm so very sure of that. Hardware is on second or even third place here.

Nokia has a long track of making balanced interfaces for using the phone focusing on practicality. Just take a look at their "dumbphones". They're quite advanced even though they offer limited functionality. So far, the best phones I've had have been Nokia... Hell, I even have my CDMA 5120 gen1 lil-brick phone!

Cheers!

EightyFour 12/14/2011 3:09 PM
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Windows 7 can still work for phones, win 7 machines communicate beatifully,.. stream a movie on your phone from your laptop/desktop?

the real smash here is going to be win 8, if they do this one right... it's a gamechanger, expand on all the things late and great in win 7 and optimize it for tablets and phones also?

sounds like a win to me..

EightyFour 12/14/2011 3:12 PM
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use your win 7/8 phone to control your xbox?

hmmmmm...

jacobdrj 12/14/2011 3:13 PM
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In all seriousness: They are.

My brother went phone shopping yesterday. Looked at a WP7 device at a T-Mobile store. He was impressed. And as he put it, WP7 has 1 killer app: Microsoft Office... Full true compatibility...

He has a BB now, and is not impressed with Android. He like the iPhone, but mentioned that it is so passe, and just a toy...

southernshark 12/14/2011 3:22 PM
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I agree with Nokia to an extent. I teach at a high school and have noticed that the Iphone craze seems to have reached the high water mark, at least in terms of it being a fashion statement. As all fashion statements do... the Icraze too shall pass. We are talking kids here... they change what they want and that's just a fact. Anyway, will Nokia benefit from this? I am sure it will benefit. That does not mean it will be the next big thing though. Oddly enough... I see more and more kids with the BB curve.... they say they like the QWERTY keyboard to texting. This is especially true of the girls. And they like its smaller size. So anyway who knows... but yeah the Iphone is losing some popularity with "da youths".

fernandogmd 12/14/2011 3:38 PM
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I dont understand all the hate towards Nokia, I have an android now, and i wont change, but for the wifw, kids and parents wp7 is so easy to use that it is a no brainer, sure android is a better os, but it is the same as win vs linux, i use linux, but the rest of the family uses win, so they dont bother me with questions all day
Besides Nokia makes the best overall phones, they may not have the lastest hardware, but the execution is flawless and the phones are well built, noone can deny that, i believe that if you go the wp way it has to be a nokia, the competition there is weak, if they went android the catchup was big, in wp the obstacles are few

nottheking 12/14/2011 4:06 PM
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I was fairly certain that not too long ago, we'd seen an article indicating that Nokia was continuing to lose market share... Anyone remember when they were still a relevant cell-phone company? Almost incredible to think that they were once #1!

billybobser :
I'm bored that despite having this 'computer in my phone, the call quality is still the same as the 1950's


Technically, it's changed a little; I don't quite know when DS0 (the first digital line system) was implemented, but ADPCM was introduced and gave phones their first compression method in the 1970s. Minus compression artifacting, (which can actually be severe using such an old and unintensive standard) it yields about the equivalent of 300 or so kbits/second, vs. the 64 bkps that's been the standard for decades and decades.

Though it is true I'd like to see an improvement there: phones that'd use more than 64kbps for their calls. It's kinda telling that if you have an application for it, running a VOIP program over G3/G4 will yield you substantially better voice clarity. However, telecoms are very stingy as we've seen, and aren't willing to budge and use up more bandwidth without finding a way to reap money over it.

lamorpa 12/14/2011 4:07 PM
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ettibebs :
Android is complicated only if your stupid. I find it no harder to handle then the iphone and I am free of the curse that is iTune.


1) Your stupid what? There's this word "you're" (the contraction of 'you' and 'are') That's the word you meant to use (ironic, while you're discussing stupidity...)
2) So you 'find it no harder the handle', then you refer to the iPhone? What do these two statements have to do with each other? There's this word 'than' (introducing the second element in a comparison). That's the word you meant to use.
3) iTune_s_

willwayne 12/14/2011 4:11 PM
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chiefbox :
It has an MS OS right !! ... No way in hell. That's what MS said about tablets, they want to be different, since they also missed the boat just like Nokia and RIM. It's better than saying "we lack vision" !!



When companies are first to market, they say,"We were first, everyone else is copying us!"

When companies are late to market, they (hope to) say,"We may not be first, but we took our time to do it right!"

Apple comes to mind, but I can't imagine any company straying from these arguments because to do otherwise would be to admit defeat.

wydileie 12/14/2011 4:37 PM
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Wow, the hate here for Nokia and WP7 is pretty astonishing. Nokia makes great phones and WP7 is a great OS. How do you know it is a great OS? Google mirrored a lot of the UI features in their ICS release. They realized it was a better way to do things and copied it.

There is no doubt Android CAN be the best phone if you are a techy and willing to put some time into customizing your phone and settings. Straight out of the store for the everyday user though, WP7 is definitely the best choice. The Xbox Live integration offers some good games for the casual gamer and they have all the standard apps like facebook and the like.

As said earlier, WP8 could be a complete game changer. Integrating phones/tablets with your PC to the extent it looks like they are trying to achieve with Windows 8/WP8 could absolutely blow away the market. With Windows ~92% market share in home PCs, who wouldn't want a phone that can share some apps and integrate and control aspects of your PC and access your network seamlessly via your phone?

Anonymous 12/14/2011 4:38 PM
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I can't believe your headline. "Bored of" is grammatically incorrect. The correct usage is "bored WITH". This is as bad as if you'd written the head as "U ain't happy with ur iPhone"

visa 12/14/2011 4:44 PM
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I just don't understand how Android is so complex? Specifically, what are these "young people" wanting to do that they can't figure out?

Really, the only complex thing I've done is root mine and that took a few minutes of Google research and 15 minutes of time on the phone. Before that it was working fine I just wanted to get rid of the bloatware, mainly. But other than that, Droid seems pretty straight forward to me.

scrumworks 12/14/2011 4:55 PM
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iPhone sucks, and android sucks even more. So only alternative is WP/Nokia.

twelch82 12/14/2011 5:03 PM
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I think if MS wants to win in mobile, they'll do it through the desktop. They have the power to create a level of integration across everything that nobody else can.