Nokia Says That Young People Are Bored of the iPhone

Nokia has made a rather bold statement about competitors Apple and Google. The Espoo-based company, which earlier this year announced that it would adopt Windows Phone 7 as its primary smartphone operating system, has said it believes the young people of today are bored of the iPhone and confused by Android.

Speaking to Pocket-Lint in an interview, Niels Munksgaard, director of Portfolio, Product Marketing & Sales at Nokia Entertainment Global, said that more young people are turning to Windows Phone 7 as an alternative to the overly-complicated Android and the no-longer-fashionable iPhone.

"What we see is that youth are pretty much fed up with iPhones. Everyone has the iPhone," said Niels. "Also, many are not happy with the complexity of Android and the lack of security. So we do increasing see that the youth that wants to be on the cutting edge and try something new are turning to the Windows phone platform."

Niels goes on to express Nokia's desire to deliver something different, in terms of both hardware and services.

"The marketplace is extremely crowded. I refer to it as the sea of sameness," he added. "When you walk up to a retail shelf at Phones4U and see the number of black mono-blocks sitting on the shelf, it is very confusing to the consumer. We want to deliver services and phones that are different."

Niels has a point in that the majority of today's phones seem to follow the same line of thought when it comes to design. However, before people can look at Espoo's Windows Phone line as an alternative, Nokia needs to make its two WP7 Lumia handsets widely available. The Lumia 800 has already hit the UK, and the Lumia 710 is set for availability in the new year. However, we in the U.S. are still waiting for either of the phones to arrive. The Lumia 710 was just announced as hitting T-Mobile on January 11 for $49.99 on contract.

Would you give up your Android/iOS device to give Nokia's Windows Phone 7 handsets a try?

Jane McEntegart works in marketing communications at Intel and was previously Manager of Content Marketing at ASUS North America. Before that, she worked for more than seven years at Tom's Guide and Tom's Hardware, holding such roles as Contributing Editor and Senior News Editor and writing about everything from smartphones to tablets and games consoles.

  • artiqe
    Something different...

    So....Uhh, what's the price?
  • de5_Roy
    reality says people are bored with symbian and nokia. that's why nokia is struggling right now.
    good luck with windows phone 7.5 and the rest.
  • TheMaristBoy
    Yup, that awkward moment when I realized that apart from fancier hardware, my 5800 is mostly the same with the iPhone.
  • r4chis
    I'd like to know where Nokia gets their intel. And I'm even more interested in how they find purchasing a new Android OS phone is so confusing. You get on the internet and research then go to the store. Not that hard. They make it sound like it's brain surgery to purchase/operate a phone.
  • chiefbox
    It has an MS OS right !! ... No way in hell. That's what MS said about tablets, they want to be different, since they also missed the boat just like Nokia and RIM. It's better than saying "we lack vision" !!
  • DjEaZy
    Nokia Says, That Young People Are Bored of the iPhone... They Think, That The Frustration With Nokia Is More Interesting And Entertaining...
  • yannigr
    "are turning to the Windows phone platform"

    Nokia. Living in a parallel universe....
  • billybobser
    I'm bored that despite having this 'computer in my phone, the call quality is still the same as the 1950's

    Personally, I feel I would much prefer a phone that has vastly better call quality, a decent messenger service that works with others, an ok camera for the odd moment of need, and battery life to last a full day of use.

    I don't give a damn how well angry birds loads, or how moving my phone over content then reveals 'augemented reality' advertisements.

  • The Nokia looks nice but my Galaxy Nexus is so ridiculously good theres no way I would take the risk of trying out Windows Phone.
  • ananthu123
    Not really, but we *are* bored with symbian... You guys could've shifted to android, and survived the humiliation, maybe still on top of the market...