Download the
Tom's Guide App from the AppsStore
News and trends on internet
/ mobile / "sound & picture" / IT
Yes No

Apple Considering EA Takeover? Yeah, Right!

- By - Source : Tom's Guide US

There are some crazy rumors out there about Apple acquisitions lately.

Recent eports say Apple is in talks to buy Twitter, with some sites claiming Apple hopes to announce the acquisition at WWDC this year. According to TechCrunch, which cites a normally reliable source, Apple is in late-stage talks with Twitter regarding a buyout. These same sources added that the purchase price would be $700 million in cash.

We know you guys are sort of against Twitter by principal so here’s another takeover rumor for you. According to The Street, “there is chatter that Apple is eyeing Electronic Arts as a takeover target.” We can’t confirm or deny these rumors based on any facts but we seriously doubt Apple is about to purchase EA.

Given the successful quarter Apple just announced, people are speculating as to what Apple is going to do with all its money. That said, just because the last few days have been slow when it comes to news, and Apple has money to burn, does not mean you can make your own news up. The only thing we see that even comes near hinting toward Apple and game related activity is that the company recently hired a couple of game execs.

Interesting news in its own right, Gamasutra reports that the Cupertino company has snapped up 15-year Microsoft veteran Richard Teversham -- former senior director for insights and strategy in the Xbox business as well as Bob Drebin, who created the Gamecube's graphics processor. That said, that same report quoted industry analyst, Michael Pachter, calling the rumor retarded. Direct quote, "Sounds retarded to me. Apple could buy Warner Music for around $3 billion, and control 20 percent of all recorded music," he told Gamasutra. "That makes more sense to their current business model than buying EA for more than twice that, doesn't it?"

We don’t believe either rumor for a second, but we’re eager to hear your thoughts on this one, just for the sake of argument. Given Apple's recent hirings (and it's billions in the bank), which do you think is more likely, an EA purchase or an Apple console?

Share:
52
Comments
X

Comments

sandmanwn 05/06/2009 4:10 PM
Hide
-15+

I don't see the point in this article. Its just a lot of hearsay.

I suppose if I play along then I can say that if they buy EA then the only PC platform that sucks at gaming will pick up a gaming company that only puts out games that suck and there will be equilibrium in the Mac universe. :)

Hatecrime69 05/06/2009 4:11 PM
Hide
-6+

sounds like a lame attempt at manipulating stock prices..as if ea would let themselves be bought..their the evil guys who do all the buying, not the other way around!

DeadlyPredator 05/06/2009 4:15 PM
Hide
-3+

"That makes more sense to their current business model than buying EA for more than twice that, doesn't it?"

And what if games were now designed for OSX first and windows in second because apple controls EA and activision... could be a very serious threat to MS's supremacy

TheFace 05/06/2009 4:18 PM
Hide
-5+

Macbox 3000! The "Cool" home entertainment system.

SneakySnake 05/06/2009 4:31 PM
Hide
-4+

This seems like wishful thinking from people who want to see Apple dominate the technological world.

They do have $29 billion in the bank though, so I'd expect that some big takeovers are imminent, but Apple has just never been interested in gaming. If they were they would support xfire and SLI in OS X before an EA takeover

demonhorde665 05/06/2009 4:35 PM
Show
Anonymous 05/06/2009 4:36 PM
Hide
-2+

It wouldn't make any sense for them to hold off on the PC platform release of a game if they did takeover EA. If they just release them at the same time they will be helping themselves tremendously and help take away the old "no games for macs" argument. Its also possible to help your competitor and still be profitable. Does Mac even want to be involved in the gaming sector? Does that hurt their brand somehow? I don't know if they want to get into a "Me Too!" situation with MS PC's vs MAC PC's

Anonymous 05/06/2009 4:41 PM
Hide
-3+

*sigh* it's understandable that rumors such as these fly around, the truth is nigh impossible to uncover, so I will help. The reason why Apple is stockpiling its cash is to build a spaceship that will rendezvous with the next great comet, set to come within range a little before 2012. In 2011, Steve Jobs will place 5 golden tickets in random special edition iPods. The tickets will grant a seat for you and one person of your choosing on the ship.

tpi2007 05/06/2009 4:46 PM
Hide
-3+

They are probably trying to improve their mobile games business - iPhone and iPod Touch. After PA Semi, now the hiring of Richard Teversham and Bob Drebin makes sense. The deal with EA might be partially true, in the form of a closer collaboration in mobile games development. But I think this is as far as it will go.

tenor77 05/06/2009 4:47 PM
Hide
-0+

There's been a lot of speculation of what Apple will do with their money, this would be on the low end of the spectrum of likelyhood. I'd put my company ahead of EA, but even that's unlikely. EA is loosing money right now and Apple has NEVER cared about games. They leave it all to 3rd party support which is weak and I don't see them changing this just because there's a bunch of apps for the iPhone.

Even if they did buy it, they couldn't use it to hurt MS or Sony since EA is a market leader so they couldn't dictate terms to the company of who they do business with.

tayb 05/06/2009 4:51 PM
Show
marokero 05/06/2009 4:51 PM
Hide
-4+

A lot of rumors without much to substantiate them. However Apple is evolving a bit, no longer using graphic cards from two years ago, now there'll be more current graphic cards, from none other than EVGA:

http://www.appleinsider.com/articl [...] c_pro.html

I still hope I can get my 295 to work in OS X some day. If not, I will have Windows 7 anyway.

SirCrono 05/06/2009 4:53 PM
Hide
-6+

I'm wondering how awful it would be to have all those games for macs and no GPU to upgrade to, 1024x768 anybody?

Anonymous 05/06/2009 4:54 PM
Show
tenor77 05/06/2009 4:59 PM
Hide
-0+

tayb :
Apple could kill off the Xbox and Playstation brands in a single swoop if they bought EA. Just outright refuse to sell all EA titles to Microsoft or Sony and exclusively sell them on your own console. Game. Set. Match. Wow I hope that doesn't happen.



Don't worry about this. I would compare this to MS buying Intel. They cannot dictate terms of they would do business with so Intel could still make chips for the PS3 etc. There are laws set up to prevent this from happening.

marokero 05/06/2009 5:05 PM
Hide
-0+

SirCrono :
I'm wondering how awful it would be to have all those games for macs and no GPU to upgrade to, 1024x768 anybody?



What kind of uninformed statement is that? Are you still in the 80's?

tomm09 05/06/2009 5:09 PM
Hide
-4+

Please don't let Apple ruin my games.

Anonymous 05/06/2009 5:23 PM
Hide
-8+

EA does that well enough on it's own.

Herbert_HA 05/06/2009 5:28 PM
Hide
-3+

That scenario would be so funny... EA becoming an Apple brand...
It's very unlikely to happen, but the world is full of surprises. At least it would be awesome to have more games in OpenGL instead of DirectX. The Linux crowd would probably benefit from that, too.

Anonymous 05/06/2009 5:35 PM
Hide
-5+

"And what if games were now designed for OSX first and windows in second because apple controls EA and activision... could be a very serious threat to MS's supremacy"

"Apple could kill off the Xbox and Playstation brands in a single swoop if they bought EA. "


What you guys are failing to grasp is how EA sustains itself. Certain franchises they hold are multiplatform because they are required to make them multiplatform. Apple absorbing EA and enforcing exclusivity would cripple EA as they would lose the rights to many of their bread and butter games.

When Patcher called this retarded he was underselling how stupid this would be compared to other alternatives Apple could make.

Tindytim 05/06/2009 5:45 PM
Show
tenor77 05/06/2009 5:54 PM
Hide
-1+

mutantmagnet :
"And what if games were now designed for OSX first and windows in second because apple controls EA and activision... could be a very serious threat to MS's supremacy""Apple could kill off the Xbox and Playstation brands in a single swoop if they bought EA. "What you guys are failing to grasp is how EA sustains itself. Certain franchises they hold are multiplatform because they are required to make them multiplatform. Apple absorbing EA and enforcing exclusivity would cripple EA as they would lose the rights to many of their bread and butter games.When Patcher called this retarded he was underselling how stupid this would be compared to other alternatives Apple could make.



Exactly. EA lost 1 billion last year. To cut off any revenue stream would be suicide of the highest order.
(source in case you doubt me)
http://www.gamespy.com/articles/979/979950p1.html

dreamphantom_1977 05/06/2009 6:19 PM
Hide
-0+

Steam should buy EA . Make things alot easier. I hate navigating EA's site, honestly I get lost, And there downloader is a hassle... As for Apple, I dunno, doubt it.

guess who 05/06/2009 6:38 PM
Hide
--1+

"We know you guys are sort of against Twitter by principal so ......."

Correction: "..in principle.."

Please learn the difference between "principle" and "principal"

t0r012 05/06/2009 6:38 PM
Hide
-0+

lets just go with the whole silly speculation thing and follow it to its most absurd conclusion.
'Apple maybe in talks to buy AMD'

the_one111 05/06/2009 6:44 PM
Hide
-3+

tayb :
Apple could kill off the Xbox and Playstation brands in a single swoop if they bought EA. Just outright refuse to sell all EA titles to Microsoft or Sony and exclusively sell them on your own console. Game. Set. Match. Wow I hope that doesn't happen.


You seem to think EA sells "games", not just random crap thrown together smudged off the bottom of the international sludge pile.

deltatux 05/06/2009 7:04 PM
Hide
-0+

and Microsoft just is in the eyeing the United States of America as a potential take over.... it's just that retarded, it makes no sense and whoever believes it is stupid. If it were true, then it'll be an OMFG moment for a good week for me.

Patcher is correct, it'll make more sense if Apple purchased Warner Music than Electronic Arts.

dreamphantom_1977 05/06/2009 7:08 PM
Hide
-1+

LOL, EA doesn't OWN the gaming industry. If apple buys it, it won't kill the gaming industry, relax, devs will just license there games to someone else in pc land. Hopefully steam. I love steam, cuz It's so easy. just click ur games, install, and play. LOVE IT.

misnad 05/06/2009 8:01 PM
Hide
--1+

LOL it'll be fun if Apple takes over EA. We'll probably see the next installment of Crysis built ground up for the Mac.... with a probable PC port the year after perhaps? lol...

Anonymous 05/06/2009 8:18 PM
Hide
-0+

As much as the rumor mill is pushing the Twitter acquisition story, it flies in the face of common sense.

http://pacificgatepost.blogspot.co [...] itter.html

Apple is NOT eBay.

FSXFan 05/06/2009 8:23 PM
Hide
-2+

I ran across an article the other day that said Apple is gearing up to design their own chips, and as a result is hiring people from different segments of the industry. They want lower power consumption and better graphics for the iPhone and iPod, and to shield their work from rivals, it says. If it's true then I think that's probably all this is about.