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Vizio Crowned Largest U.S. TV Maker for Q1 2012

IHS estimates that Vizio shipped about 1.21 million TVs in Q1 2012, down from 1.56 million in Q1 2011. Samsung dropped from 1.27 million to 1.16 million in the same time frame, but outshipped Vizio significantly in Q4 2011, when it sent out 2.46 million units versus 1.61 million.

IHS said that Q1 was a particularly weak period for PC sales. U.S. LCD-TV market shipments in the first quarter were just 6.6 million units, down 13 percent from 7.6 million in the first quarter of 2011. Shipments were also down 39 percent from the fourth quarter of 2011.

“The U.S. television market became saturated with higher-end products at the end of 2011,” said Tom Morrod, senior analyst at IHS. “When sales dropped according to normal seasonal patterns in the first quarter, shipments also fell for most brands. However, because of its low-cost product mix that appeals to mainstream consumers, Vizio was able to prevent its shipments from declining by a large margin.”

IHS noteds that Vizio benefited from its focus on "midrange and smaller sizes for LCD TVs that are sold at relatively low prices compared to larger, more feature-laden sets." The company currently dominates the 32-inch and 42-inch range in U.S. LCD TV sales, according to the market research firm.

Vizio is now launching a new effort to attack the PC market, hoping to replicate its success from the TV business.

  • stevelord
    I have a 32 and 42 Vizio and they have been great. Best balance of price, quality and features using Vizio.
    Reply
  • hakesterman
    Vizio still produces alot of Led-LCD TV's, the ones that are thicker. ANd those sell about
    30 percent less than a true LED TV and alot of people that can't afford a LED by these and
    that has given Vizio the Advantage for the time being.
    Reply
  • magicandy
    Vizio is the cheapest and Walmart focuses on them. That's the reason right there. Still good TVs either way. You get what you pay for and then some.
    Reply
  • Vizio dies fast and often. Make sure you get the extended warranty...LOL
    Reply
  • @ kastelruther my vizio is 2 years old and going strong. My moms vizio is a year old still going strong. My dads vizio is 3 years old, still going strong. My best friends vizio is 2 years old and still going strong. So stfu
    Reply
  • rflynn88
    hakestermanVizio still produces alot of Led-LCD TV's, the ones that are thicker. ANd those sell about30 percent less than a true LED TV and alot of people that can't afford a LED by these andthat has given Vizio the Advantage for the time being.
    You are quite misinformed on LCD TV technology. All current non-plasma flat screens are Liquid Crystal Dislays (LCD). The term LED refers to the backlighting of the LCD panel. An "LCD TV" has a Cold Cathode Flourescent Lamp (CCFL) backlight. An "LED TV" can come in several forms; an edge-lit LED and a full array LED. Both have LCD panels, the only difference is the arrangement of the backlighting. An edge-lit LED TV simply replaces the CCFL with LED lighting. This seems to be the LED-LCD you refer to. Full array local-dimming or RGB LED TV's have the ability to adjust backlighting brightness and/or color on certain points of the screen allowing for darker blacks and brighter colors. The depth of the TV can be very thin for either edge-lit or local-dimming LED TVs. Most LED TV's including those from Samsung/LG/Sony are edge-lit until you spend big $$$ on the top end models.


    http://reviews.cnet.com/2795-6482_7-399.html
    Reply