World's First 4K Content System with Sony's Ultra HDTV

Sony said that the world's first 4K Ultra HD content system will be launched with the release of its XBR-84X900 84-inch 4K Ultra HD TV. The TV itself will come packed with 8 million individual pixels (3,840 x 2,160) and possibly enough sparkle and clarity to make you forget to go back to work or to feed the goldfish.

"The XBR-84X900 has a three chipset solution that incorporates Sony’s proprietary and critically-acclaimed X-Reality PRO picture engine and upscales video content to near 4K quality," said Sony's Ray Hartjen. "That’s right, the programming you currently enjoy, whether from cable/satellite or even your favorite movies on Blu-ray Disc, will be upscaled to an even higher resolution."

He goes on to point out that not only does Sony create 4K projectors, 4K upscaling Blu-ray Disc players and 4K Ultra HDTVs, but also 4K professional cameras for production studios. Even more, Sony has its own studio – Sony Pictures Entertainment – that produces 4K content every day. That said, most of that content will trickle down into its 84-inch 4K Ultra HDTV beast.

"In the next couple of weeks, the XBR-84X900 television will ship to customers who placed pre-orders since the product introduction in September," Hartjen said. "As an extra bonus, included free with the purchase will be the world’s first 4K Ultra HD delivery solution, complete with pre-loaded, native 4K entertainment."

The content will be super-cool mind-blowing brag-to-your-neighbors kind of media, not some goofy 4K junk shot as a short demo. In fact, Sony plans to provide full length feature Hollywood productions made available exclusively to those who purchase the 84-inch 4K Ultra HDTV.

"As the leader in the 4K technology platform, you will continue to see Sony refer to 4K Ultra HD because unlike other consumer electronics companies, Sony is involved in the entire technology ecosystem, including making 4K production cameras, producing 4K content, and even installing over 10,000 4K projectors in cinemas across the country," he said.

Sony's XBR-84X900 4K Ultra HDTV is supposedly available this month for a monster price of $24,999.99 USD. Features include dynamic edge-lit LED backlighting, a three-chip 4K X-Reality Pro picture engine, a 10-unit Live Speaker System, passive Full HD 3D capabilities, network connectivity and more.


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  • Anonymous
    But can it upsacale Crysis?
  • spasmolytic46
    So wait if I give them 25k's they give me 4k's? Sounds like a rip off.
  • Other Comments
  • freggo
    How long until the producers in 'the valley' will get their first 4K cameras ?
    After all, they have a history of helping push new technology along :-)
  • drwho1
    how long until 4K becomes obsolete and 8K is officially unveil as "the next best thing" on TV?

    after all we have heard of 8K for a long time now.... still 4K is finally beginning to appear.
    (at a ludicrous price of course)

    I give it 5 years before it starts making a dent in the market at a more decent and close to earth price.
  • halcyon
    This is cool stuff but I won't be spending $25K on a TV anytime soon. ...but cool it is.