Apple consumers may never see a Blu-ray drive on their device. Steve Jobs is no stranger when it comes to voicing his opinion about the technology, calling it a "bag of hurt" thanks to Blu-ray licensing. Still, it hasn't stopped consumers from complaining about the lack of support, especially with the new Mac mini refresh.
In an email from Macrumors regarding the lack of Blu-ray in the new Mac minis, Steve Jobs responded by saying that the format is looking more and more like one of the high-end audio formats that appeared as the successor to the CD. He then indicated that Blu-ray will be beaten by Internet downloadable formats.
The conversation didn't stop there. Macrumors argued that Blu-ray brought high density backups and high quality video. The site also said that high-end video formats had a "much higher uptake." The email even argued that DRM was what propelled the MP3 format.
"No, free, instant gratification and convenience (likely in that order) is what made the downloadable formats take off," Steve Jobs replied. "And the downloadable movie business is rapidly moving to free (Hulu) or rentals (iTunes), so storing purchased movies or TV shows is not an issue. I think you may be wrong--we may see a fast broad move to streamed free and rental content at sufficient quality (at least 720p) to win almost everyone over."
Will Blu-ray be a short-term storage medium? Will consumers eventually move away from physical storage, relying on virtual, cloud storage? One thing is for certain: Blu-ray may not come to Apple products for a long while.