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Sony to Make Big 3D Push in 2010

Yesterday the Financial Times reported that Sony plans to sell 3D television worldwide by the end of next year (2010). The report stems from an announcement to be made today in Berlin by Sony Chief Executive Officer Howard Stringer. He is also slated to reveal that--in addition to the 3D Bravia TVs--Vaio laptops, PlayStation 3 consoles, and Blu-Ray disc players will also be compatible with 3D technology.

CNET, attending the Sony press conference at IFA, said that the upcoming 3D TVs will provide a high frame rate and 1920 x 1080 per eye. Sony plans to release the compatible Blu-Ray disc players thereafter, and somehow the PlayStation 3, as reported yesterday, will play a role as well (perhaps a firmware update?).

“3D is clearly on its way to the mass market," says Stringer. "As with high-definition a few years back, there are a variety of issues yet to be addressed. But the 3D train is on the track and we at Sony are ready to drive it home."

According to the Times Online, there is no set standard for 3D technology, and predicts that there may eventually be a format war. For Sony, the company will use the "active shutter" method, consisting of electronic glasses containing small shutters. These shutters blink rapidly in time with the image on the television, creating a 3D effect without the need for blues and reds.

  • Bolbi
    How rapidly technology progresses! Personally, I can't wait for this to be standardized and mainstream. 3D + HiDef + motion-sensing controllers like the Wii has will equal a whole new virtual world with a much higher level of realistic interaction. And the PS3 comment is intriguing... Wonder if it has some hidden capabilities waiting to be unlocked by newer firmware!
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  • stevo777
    Yeah, I think it's pretty obvious that they would need a firmware update for the PS3 in order to make such a thing possible. 3D Resistance 3?
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  • maigo
    2015, all TV broadcasts will have to be in d3D
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  • Does this mean 3d blu-rays will be incoded in 1080i for each offset frame, if so why the need for special equipment, why can't any 1080p at 60hz work?
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  • False_Dmitry_II
    ANY kind of glasses are annoying, just due to the fact that they are glasses! Irrespective of what colors they are. News flash: plenty of people wear glasses all the time and trying to wear two pairs of them doesn't work.
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  • sceen311
    Ok so anyone else remember reading reports pre-release ps3, that said it could support 2 1080p displays? don't suppose sony has been working on this for a while?
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  • davisorle
    The blinking tech in oreder to give 3D feel to it I would guess htat will be for short use. Gaming for ages or watching Tv for ages wont be reccomended cause you go blind? I cant wait for 3D and such, dont get me wrong but it better be 3D and not ru9in my eyes cause I'll manage to go blind one way or the other. I'll be sucked into it one way or the other. Too bad Im not risking to buy another Sony TV etc and have to pay >50% the original price to get it fixxed after the warranty is over. Hell no, no more Sony for me. Have had too much from them till a couple of years ago :S
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  • IzzyCraft
    No standards in 3d because i have yet to meet one that doesn't give me a headache after an hour i doubt there will ever be on even at high refresh rate little inconsistency f up the mind stupid glasses i guess it could work if i could strap my head in one place so i don't get it but come on

    although i do think they are choosing the best method to my preference but the refresh rate will have to be much faster then current tv's else it's gonna look more like Zoetrope then smooth watching.

    Give us something a bit better then 3d, like a cheaper tv
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  • homerhellboy223
    False_Dmitry_IIANY kind of glasses are annoying, just due to the fact that they are glasses! Irrespective of what colors they are. News flash: plenty of people wear glasses all the time and trying to wear two pairs of them doesn't work.
    I'm not sure why you got a thumbsdown but I think your comment is very reasonable. Anyone who has glasses will have difficulty taking advantage of this feature, that is, unless they acquire contacts.
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  • matt87_50
    stowieDoes this mean 3d blu-rays will be incoded in 1080i for each offset frame, if so why the need for special equipment, why can't any 1080p at 60hz work?
    I imagine it could, but remember the player has to process twice as much data. this also means that data will have to be able to be read twice as fast from the bd drive, this is the biggest worry, currently a single bluray video stream can reach peaks of up to 50mb/s, but the ps3 (and im sure many other standalones) only has a 2x bluray drive, max speed 72mb/s. they may be able to achieve better compression as the two streams would be very similar, but they may have to compress the movies more in order for them to be playable in 2x drives.
    The ps3 does have the added advantage of alot of memory, which it could buffer data in order to overcome these peaks.

    As for video output, I see no reason why any device capable of outputting 1080/60p wouldn't work. it does mean we loose the niceness of 24p tho, unless there is a 48p standard or something already built in, otherwise just do pulldown to 30fps like with dvds, then 2 of them make 60fps.


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