The customizable Pluto Pillow is $25 off for Black Friday — just in time for me to order a fresh one

The official Pluto Pillow Black Friday sale is now live, cutting $25 off all orders sitewide. That drops the price of its built-to-order Pluto Pillow to $114 (was $139). Alternatively, you can pick up the king-size Pluto Pillow on sale for $144 (was $169). The sale runs through December 1.

It may seem like a meager discount, but the Pluto Pillow never goes on sale. Black Friday is the one shopping event the brand participates in, effectively making this the best time of year to buy the award-winning hero product made famous on Shark Tank. (It's also a greater discount than the $20 Pluto featured last November, but the retail price has risen since then, too.)

If you can't find the comfort and support you need from the best pillows, allow Pluto's algorithm and human pillowsmiths to craft one for you. For peace of mind, you'll get 125 nights to trial it at home, with one free replacement if any tweaks are required.

Don't forget to shop the rest of this year's Black Friday bedding sales for more deals on pillows, sheets, duvets, and other essentials.

Pluto Pillow: standard was $139 now $114 at Pluto
Answer a few questions about your sleep preferences, and Pluto will build you the 'perfect pillow' based on one of over 35 available builds. However, all of them will use a shrink-resistant CertiPUR-US-certified foam core and either a quilted cover or a eucalyptus lyocell cover padded with down alternative microfibers if you overheat at night. According to the user reviews, Pluto gets it right most of the time, with a 4.8 out of 5-star rating from over 2,500 reviews. You'll get 125 nights to try it out, and if something needs to be tweaked, you can request a free adjustment. Otherwise, you can send it back free of charge for a full refund. Note that delivery may take up to two weeks.

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I've had my Pluto Pillow for nearly two years, and it's been fantastic for my sleep, but it's almost time for me to replace it — experts say pillows have a lifespan of 1-2 years. This Black Friday sale is a great time for me to get ahead of that. (If you're a returning customer and haven't experienced any major changes to your sleep situation, you can reorder your previous build.)

If you're looking for a cozy body pillow, try this...

Pluto Puff Body Pillow: was $135 now $110 at Pluto
This isn't a bespoke pillow — Pluto says its Puff is designed for 'everyone'. (Measuring 21x54", it'll suit adult sleepers of any height.) This is a plush body pillow filled with a synthetic fiber that mimics the lush feel of European down. Whether you're a side sleeper who's seeking extra pressure relief or a stomach sleeper who wants to adopt a healthier sleeping style, the Puff will be there to support you through it all. It's $25 off for Black Friday and comes with a 125-night trial.

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