These are the 9 best Apple Watch Prime Day deals you can still get — but time is ticking

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Big discounts on the latest Apple smartwatches

Apple Watch Pride Edition Band 2024
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Amazon's two-day sales event is over for another year. This Prime Day saw the price of Apple Watches crash down to their lowest ever price. The good news is many of the discounts are still live — but the sales could end at any moment, so don't wait. 

So, this may be your last chance to pick up the Apple Watch 9 (GPS/41mm) for just $279 at Amazon, saving you 30% on the regular price. This brings Apple's most recent (and probably greatest) watch down to its lowest ever price. 

Or, if you're after a durable smartwatch with a longer battery life, the Apple Watch Ultra 2 is down to $699 at Amazon, a $100 discount on this rugged, high-performance version of Apple's wearable designed for the outdoors.  

Best Prime Day Apple Watch deals — Quick links

Best Prime Day Apple Watch deals

Apple Watch 9 (GPS/41mm): was $399 now $279 @ Amazon

Apple Watch 9 (GPS/41mm): was $399 now $279 @ Amazon
The Watch 9 launched in late 2023 and comes packed with health and fitness sensors, including an ECG for heart rhythm notifications and skin temperature monitoring. As we found while reviewing the Apple Watch 9, the battery life could be improved, but this is still the gold-standard smartwatch.

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Apple Watch 9 (GPS/45mm): was $429 now $309 @ Amazon

Apple Watch 9 (GPS/45mm): was $429 now $309 @ Amazon
The Watch 9 also comes in a 45mm edition if you need a larger size. Although there's still a $30 difference between this and the 41mm version, you can save $100 on the regular price right now. 

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Apple Watch Ultra 2: was $799 now $699 @ Amazon

Apple Watch Ultra 2: was $799 now $699 @ Amazon
The Apple Watch Ultra 2 is more rugged than its standard counterpart (Watch 9) and is waterproof to 100m, can last 36 hours between charges and is made of 95% recycled aluminum. As we said in our Apple Watch Ultra 2 review, it's a modest update on its predecessor, but still an excellent outdoor smartwatch. 

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Apple Watch 9 (GPS + Cellular/45mm): was $529 now $409 @ Amazon

Apple Watch 9 (GPS + Cellular/45mm): was $529 now $409 @ Amazon
This early Prime Day discount brings the cost of the cellular edition down to the standard model's regular price, so you can have all the same features plus connectivity on the go, even when you're away from a Wi-Fi network for $100 less while the deal lasts. 

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Apple Watch SE 2022 (GPS/40mm): was $249 now $169 @ Amazon

Apple Watch SE 2022 (GPS/40mm): was $249 now $169 @ Amazon
The Watch SE (2022) is the second generation of Apple's budget-friendly wearable. As we found in our Apple Watch SE 2022 review, it has the same chipset as the Watch 8 and can last up to 18 hours, though you'll need the Watch 8 or 9 if you want health features like an ECG and skin temperature monitor. 

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Best early Prime Day Apple Watch accessory deals

AirPods Pro 2 (2022): was $249 now $168 @ Amazon

AirPods Pro 2 (2022): was $249 now $168 @ Amazon
The Apple Watch seamlessly integrates with Apple's other devices, as do the AirPods Pro 2, which are currently down to less than $200. You get effective noise cancellation, a transparency mode, 6 hours of battery per 'bud, and Spatial Audio for a more immersive experience. 

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Spigen Rugged Armor Apple Watch Case: was $30 now $15 @ Amazon

Spigen Rugged Armor Apple Watch Case: was $30 now $15 @ Amazon
The Apple Watch is fairly durable, but if you want some additional protection to prevent screen damage, there's currently 50% off this flexible plastic case. Plus, the cut outs are large enough for easy access to the watch's buttons. 

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Anker Portable Magnetic Apple Watch Charger: was $47 now $39 @ Amazon

Anker Portable Magnetic Apple Watch Charger: was $47 now $39 @ Amazon
This portable Apple Watch charger is ideal if you like to keep things cable-free. The magnetic charging pad has a small USB-C adaptor, so it can plug directly into any compatible mains charger or power bank for quick top-ups. 

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Apple Watch Sport Band — Bright Orange (41mm): was $49 now $36

Apple Watch Sport Band — Bright Orange (41mm): was $49 now $36
The default Apple Watch band is fairly durable, but if you want to clearly mark out your exercise wear or keep the standard one for more formal situations, then this official sport band is an excellent option, with a pin-and-tuck enclosure and easy-clean materials. 

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FAQs

Is Prime Day over?

Amazon Prime Day 2024 took place across July 16 and 17, 2024, and officially ended at midnight on the final day. However, in previous years, some deals have lasted for the entire week, while others disappear after a few hours. 

The retailer announced the two-day shopping event in late-June, marking the 10th edition of Amazon's subscriber-only sale. The annual event usually spans two days early in the week, with new deals going live throughout. 

Are Apple Watches on sale for Prime Day?

There were plenty of discounts on Apple Watches this Prime Day, and we expect these deals to stick around for a bit longer, even if the price varies. And these discounts are on the latest models (Watch Series 9, Ultra 2). 

Older models, including the Watch 8 and Watch SE, are on sale too, making Prime Day an ideal time to invest if you want a premium smartwatch without breaking the bank, so long as you're happy to miss out on any features exclusive to the Watch 9 and Ultra 2. 

Are things really cheaper on Prime Day?

Amazon's product pricing isn't always clear, so it can be difficult to work out whether the Apple Watch is really cheaper on Prime Day. A good rule of thumb is to check the price against Apple's listings. 

Apple doesn't often discount the watch on its own store, so you can check Amazon's prices against the MSRP; Apple Watch SE (from $249), Apple Watch Series 9 (from $399) and Apple Watch Ultra 2 (from $799). 

The price will vary depending on the configuration you choose (Wi-Fi vs cellular, strap size, color, strap type), but this is a good indicator. Often, the prices on Amazon are lower than the MSRP, but that doesn't always mean its a good deal. 

Amazon often sells the Apple Watch below the MSRP anyway, so what looks like a deal may be the regular price. You can use tools like CamelCamelCamel to check historic prices and see if its really on sale. 

However, we also do this before we list any deals or discounts on our roundups to make it easier for you to filter the Prime Day sales and find an Apple Watch on sale that's truly worth your money. 

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James Frew
James Frew
Buying Guide Editor

James is Tom's Guide's Buying Guide Editor, overseeing the site's buying advice. He was previously Fitness Editor, covering strength training workouts, cardio exercise, and accessible ways to improve your health and wellbeing.His first job at as a sales assistant in a department store, and this is where James learned how important it is to help people make purchasing decisions that are right for their needs, whether that's a fountain pen to give as a gift or a new fridge for their kitchen.

This skill stayed with him as he developed a career in journalism as a freelance technology writer and, later, as Buying Guide Editor for MakeUseOf, where his interest in fitness combined with his commitment to impartial buying advice.

This is how he came to join Fit&Well as Fitness Editor, covering beginner-friendly exercise routines, affordable ways to boost your wellbeing, and reviewed weights, rowing machines, and workout headphones.

James is an advocate for sustainability and reparability, and focuses his reviews and advice through that lens to offer objective insights as to whether a specific product or service will be right for your needs.