Prime Day Apple Watch deals 2023 — best deals available now

By Louis Ramirez
last updated

Save on all of Apple's smartwatches

Apple Watch SE next to Apple Watch 8
(Image credit: Future)

Apple Watch deals are here as part of Amazon's Big Deal Days event (also known as October Prime Day), and they're bringing the first discounts for the brand-new Apple Watch 9 and Apple Watch Ultra 2. Whether you’re hoping to score savings on these recently-launched smartwatches or even an older model, Prime Day bring some of the lowest Apple Watch prices you'll find.

As we said, Amazon discounted both the new Apple Watch models for Prime Day. The Apple Watch 9 (GPS/41mm) is $389 at Amazon, while the Apple Watch Ultra 2 (GPS/49mm) is $749 at Amazon. They’re $10 and $20 off, which might not seem like much, but they've not even been on the market for a month and offer an alternative to Apple’s asking prices.

There are plenty more Apple Watch deals up for grabs, so keep scrolling for the best Apple Watch sales available over Prime Big Deal Days.

Best Prime Day Apple Watch deals now

Apple Watch 9 (GPS/41mm): was $399 now $389 @ AmazonPrice check: $399 @ Best Buy

Apple Watch 9 (GPS/41mm): was $399 now $389 @ Amazon
Apple Watch 9 deals are live and Amazon is taking a modest $10 off in the first true deal on this smartwatch we've seen. The new watch features a faster S9 chip for better performance and Double Tap, a new gesture that can be used to answer/end a call, stop a timer and more. Note, it may show up as out of stock, but you can still buy it at this price and Amazon will notify you when it ships.
Price check: $399 @ Best Buy

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Apple Watch Ultra 2: was $799 now $749 @ AmazonPrice check: $749 @ Best Buy

Apple Watch Ultra 2: was $799 now $749 @ Amazon
The Apple Watch Ultra 2 sports plenty of big upgrades from its predecessor. Updates include a new S9 SiP processor with 5.6 billion transistors, 30% faster GPU, and 4-core neural engines that can power machine learning two times faster than Apple Watch Series 8. It also boasts a brighter (3,000 nits) display. It's a modest discount, but Amazon has it on sale for $749.
Price check: $749 @ Best Buy

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Apple Watch SE 2022 (GPS/40mm): was $249 now $191 @ Best Buy

Apple Watch SE 2022 (GPS/40mm): was $249 now $191 @ Best Buy
The current Apple Watch SE sports a modern processor (S8), Crash Detection capability, and watchOS 9. In our Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find.

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Apple Watch 8 (41mm/GPS): was $399 now $319 @ Walmart AmazonCheck other retailers: $369 @ Amazon | $329 @ Best Buy

Apple Watch 8 (41mm/GPS): was $399 now $319 @ Walmart Amazon
The Apple Watch 8 sports a skin temperature sensor to monitor sleep tracking and cycle tracking. It also comes with new advanced safety features like Crash Detection, which can sense when you've been in a car crash. In our Apple Watch 8 review, we called it the best smartwatch hands down. It's a year old, but still an excellent purchase, especially on sale.
Check other retailers: $369 @ Amazon | $329 @ Best Buy

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Best Prime Day Apple Watch deals — accessories

AirPods Pro 2 (2022): was $249 now $189 @ AmazonCheck other retailers: $194 @ Micro Center | $199 @ Verizon

AirPods Pro 2 (2022): was $249 now $189 @ Amazon
The AirPods Pro 2 pack Apple's new H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level.
Check other retailers: $194 @ Micro Center | $199 @ Verizon

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AirPods: was $129 now $89 @ Amazon

AirPods: was $129 now $89 @ Amazon
Amazon has the Apple AirPods with standard/wired charging case on sale for $89. That's one of the best deals we've seen for Apple's entry-level buds. They feature Apple's H1 chip for fast wireless connectivity with Apple devices. Although they've been outshined by newer models, in our AirPods review we said they're a great pair of wireless earbuds that work seamlessly with iOS devices. 

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Belkin 2-in-1 iPhone Apple Watch Charging Dock: was $99 now $59 @ Amazon

Belkin 2-in-1 iPhone Apple Watch Charging Dock: was $99 now $59 @ Amazon
This 2-in-1 charging dock lets you charge your iPhone and Apple Watch simultaneously. It's Lightning connector supports any iPhone with a Lightning port, whereas the magnetic charging station for the Apple Watch can accommodate all Apple Watch models. 

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Elago W2 Charger Stand for Apple Watch: $8 @ Amazon

Elago W2 Charger Stand for Apple Watch: $8 @ Amazon
This cute charging stand makes a great addition to your nightstand if you're looking for a way to keep your Apple Watch charged up in style. It comes in a choice of 9 different colors so you can match it to your strap of choice to keep things consistent. If you like to charge your Apple Watch while you sleep, you can enable Nightstand Mode so the wearable doubles up as an alarm clock. One caveat though: this stand doesn't come with a cable, so you'll need to use the one supplied with your chosen Apple Watch.

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Prime Day Apple Watch deals — which model to buy?

If you're not sure which model is right for your needs, we've got a roundup of all of the best Apple Watches on the market right now.

If you want the absolute best Apple Watch experience, the Apple Watch 9 is the watch to go for. We think the Apple Watch 9 is the best smartwatch on the market right now. It's an extension of your iPhone on your wrist, with a host of useful health tracking features too.

If you're on a budget, the Apple Watch SE (2022) is your best bet. In our Apple Watch SE (2022) review we loved this smartwatch for its combination of features and price. It gives you access to a host of useful health and safety features. It can also count your steps and measure your heart rate. Plus, there's Emergency SOS, Fall Detection and Crash Detection, which can be invaluable in case of an accident.

Louis Ramirez
Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.