Best EOFY 2024 phone deals and sales in Australia

EOFY 2023 Phone Sales
(Image credit: Future)

The 2023 EOFY sales here in Australia are now in full swing, but with June 30 fast approaching, you have just over a week left to nab a bargain on a brand new phone. We did some digging, and have cherry picked some of the best phone deals across a range of budgets, so there’s something for everyone in our findings below.

Most deals will be on older stock such as last year’s flagship models. But we’ve even found some of the latest handsets from Apple, Google and Samsung at a bargain price. And if you’re after a new phone for work, it’s tax deductible, saving you even more when tax time rolls around.

With some of the best phones on offer below, you’ll be set for the 2023-2024 financial year. With a wide range of phones on offer, you'll be able to find a bargain price on a phone to suit your needs.

Best EOFY phone deals

Under AU$500

Motorola Moto E32 |AU$229AU$177 on Amazon

Motorola Moto E32 | AU$229 AU$177 on Amazon (save AU$52)

If all you need is a basic handset to make sure you stay connected to friends and family via calls and messages, the Moto E32 will do just fine. In fact, it's one of the few phones to get you 5G connectivity at this price point. It's chipset isn't the strongest, so it won't handle too much video streaming and gaming, and it will likely not be upgradable to Android 13. But it will get the basic job done.

Samsung Galaxy S21 FE (128GB)AU$949AU$474.50 at Optus when you stay connected to a plan over 24 months

Samsung Galaxy S21 FE (128GB) | AU$949 AU$474.50 at Optus when you stay connected to a plan over 24 months (save AU$474.50)

Amazon’s offering this phone for AU$549 outright, but if you’re willing to pair the device with a plan, you can snag it from Optus for AU$474.50. Just note, you’ll need to stay connected to an Optus mobile plan for 24 months. The cheapest plan from Optus is the AU$49 Small plan, which comes with 30GB of data. Pair that with phone repayments, and you’re looking at AU$68.77 a month over 24 months.

Total cost over 24 months is AU$1,650.48

Motorola Edge 30 Fusion (128GB)AU$899AU$459 at Lenovo

Motorola Edge 30 Fusion (128GB) | AU$899 AU$459 at Lenovo (save AU$440)

A budget phone means some compromises have been made, but Motorola has done it the smart way – you get flagship looks on a phone that cuts little corners on the camera and water resistance. Still, it's a good phone, considering our colleagues at TechRadar gave it 4 stars in their Motorola Edge 30 Fusion review. And it's pretty close to half price right now.

More discounts: JB Hi-Fi: AU$499 (grey) | JB Hi-Fi: AU$499 (gold) |The Good Guys: AU$488

Under AU$1,000

Samsung Galaxy A54 (128GB) |AU$699AU$597 at The Good Guys

Samsung Galaxy A54 (128GB) | AU$699 AU$597 at The Good Guys (save AU$103)

It's the latest in Samsung's affordable line of handsets, offering decent value for money even at full price. A AU$103 discount just sweetens the bargain on a phone that's 5G-ready, comes with a better camera system than before and gets better security support than the older budget A-series phones.

More discounts: JB Hi-Fi: AU$599 | Samsung: AU$599

Oppo Find X5 Pro (256GB)AU$1,399AU$899 at JB Hi-Fi

Oppo Find X5 Pro (256GB) | AU$1,399 AU$899 at JB Hi-Fi (save AU$500)

We called this a "camera powerhouse" in our Oppo Find X5 Pro review, albeit a phone with a slightly buggy software. We'd have found it hard to recommend it at full price, but with a massive discount of AU$500, it's worth considering if you don't want a handset from one of the big brands. Available in black.

Oppo Reno 8 5G (256GB) |AU$899AU$598 on Amazon

Oppo Reno 8 5G (256GB) | AU$899 AU$598 on Amazon (save AU$301)

Available in two colours from Amazon for the same 33% discount, the Oppo Reno 8 isn't a phone to shake things up, but it does offer some good features. It's a solid mid-range phone featuring fast charging, a good screen and decent power for its price point. Its camera setup, however, is a little uninspiring. If that's not going to bother you, there's a very decent saving right now.

More discounts: JB Hi-Fi: AU$699

Under AU$1,500

iPhone 14 Plus (128GB)AU$1,579AU$1,377 on Amazon

iPhone 14 Plus (128GB) | AU$1,579 AU$1,377 on Amazon (save AU$202)

If you want to nab the iPhone 14 Plus outright and on sale, Amazon has a deal for you. As Apple's attempt of a Pro Max sized iPhone for less, it's a great option if you want a larger handset. With a larger battery than the standard iPhone 14 plus all the features, its come down by 13% on Amazon right now. 

Colour options: Black: AU$1,377 | Light blue: AU$1,377

JB Hi-Fi: Black: AU$1,379 | Light blue: AU$1,379 | Purple: AU$1,379 | Yellow: AU$1,379 | White: AU$1,379 | Red: AU$1,379

Samsung Galaxy S23 (128GB, black)AU$1,349AU$1,077 on Amazon

Samsung Galaxy S23 (128GB, black) | AU$1,349 AU$1,077 on Amazon (save AU$272)

This handset was AU$299 off a couple of weeks ago, but if you're happy with 20% off, then it's made available via a third-party reseller. Note that the Black model is the one with the biggest discount, but the other four colours are also discounted by varying degrees. If 128GB is sufficient storage for you and you're comfortable shopping from a third party, this is a decent offer for a current flagship.

Samsung Galaxy Z Flip 4 (128GB, black) AU$1,649fromAU$1,099 at Amazon

Samsung Galaxy Z Flip 4 (128GB, black) | AU$1,649 from AU$1,099 at Amazon (save AU$400)

You might have missed the deal on the 256GB storage option that saw the purple Samsung Galaxy Z Flip 4 drop by AU$501, but there's still savings to be had on this retro-inspired clamshell handset. The black 128GB option currently hits the lowest price, coming down to AU$1,099, but there's various savings across the entire range of colours and storage options.

Other variations: 128GB: from AU$1,099 | 256GB: from AU$1,299 | 512GB: from AU$1,288

Buy any Samsung Galaxy S23 and get bonus Galaxy Watch 5from AU$1,249

Buy any Samsung Galaxy S23 and get bonus Galaxy Watch 5 | from AU$1,249 (bonus Watch 5 valued at AU$649)

The S23 isn’t discounted in this deal, but Samsung will give you a bonus Galaxy Watch 5 when you make your purchase (valued at AU$649, automatically added at checkout). The free smartwatch is included whether you buy deal the standard S23, the S23 Plus or the S23 Ultra. To make it even sweeter, Samsung is also including an additional AU$200 credit if you trade-in an eligible phone, on top of credit you’ll receive for the trade-in. Samsung’s website has the full terms and conditions.

Other participating retailers include: JB Hi-Fi, The Good Guys, Optus

Under AU$2,000

iPhone 14 (512GB)AU$1,899AU$1,697 on Amazon

iPhone 14 (512GB) | AU$1,899 AU$1,697 on Amazon (save AU$202)

Want the latest iPhone at a discounted price? Over on Amazon, you can save AU$200 off the 512GB model to score this device for just under AU$1,700. Don't need that much storage? JB Hi-Fi has stock of the 128GB across a range of colours for AU$1,199 as well.

JB Hi-Fi, 128GB: Black: AU$1,199 | Light blue: AU$1,199 | Purple: AU$1,199 | Yellow: AU$1,199 | White: AU$1,199 | Red: AU$1,199

iPhone 14 Pro Max (256GB) |AU$2,099AU$1,997 on Amazon

iPhone 14 Pro Max (256GB) | AU$2,099 AU$1,997 on Amazon (save AU$102)

Admittedly it's not a huge discount, but then we typically don't see much more than this on an Apple device, particularly the current flagship. Still coming in at just under two grand is the 256GB of the Max version in all four colours. Stock is extremely limited, though, so you will need to get a wriggle on.

More discounts: JB Hi-Fi: AU$1,999 | The Good Guys: AU$1,999

Samsung Galaxy S23 Ultra (256GB)AU$1,949fromAU$1,555 on Amazon

Samsung Galaxy S23 Ultra (256GB) | AU$1,949 from AU$1,555 on Amazon (save AU$394)

We're not expecting to see huge discounts on the latest flagships, so a 19% price drop via a third-party reseller on Amazon for the black model might be something to consider. Just note, it ships from the third party seller now, so keep that in mind when purchasing or you might have to hold out for Amazon Prime Day to get it from Amazon AU at such a discount.


Features to look for when buying a smartphone

1. Operating system (OS)

The first big thing you'll need to decide is whether you're after an Android handset, or would prefer to hitch your wagon to Apple's iOS ecosystem. 

There are a huge number of Android handsets on offer from several major manufacturers, which all generally have their own strengths (and occasional weaknesses). That means there's a lot more choice for those who want to embrace the customisation and freedom that Google's mobile OS is known for.

On the other hand, Apple's iPhones, while more closed-off in nature, are excellent options for those who prioritise predictability and want to ensure they get the latest OS updates as as soon as they're available. They're also ideal for those who already own Mac computers and subscribe to Apple's various services.

3. Technical specifications

Depending on how much you're willing to spend, Android phones offer varying degrees of performance, with top handsets like Samsung's Galaxy S23 and Apple's iPhone 14 offering plenty of grunt under the hood thanks to their top-of-the-line specs.

When purchasing a new handset, it's important to find out if its chipset is powerful enough to handle your daily tasks. At present, the latest Snapdragon 8 Gen 2 chipset is what you'll find in most top-of-the-line Android models, even in this year's Samsung models. You’ll find that, among the Snapdragon and Exynos chip families, the more powerful the processor, the higher the model number.

Apple's iPhones, on the other hand, often pack a similar amount of horsepower depending on which generation of device they belong to. Apple's own A16 Bionic chip powers its more high-end iPhone 14 Pro and iPhone 14 Pro Max models, with last year's A15 silicon still being used in the lower-end iPhone 14 handsets. Both guarantee terrific performance and will continue to do so for a couple more years yet. After that, you may start to notice some slowdown, depending on how much power-hungry Apple makes its next iOS iterations.

4. Storage

Most manufactures will offer their handsets with various amounts of onboard storage. Depending on what you want to do with your phone, you'll want to settle on a storage size that's right for you. Smartphone storage can range anywhere from 16GB to 1TB (realistically you'll be seeing between 64GB and 512GB in most cases), though you can expect the price to rise significantly as that number gets larger. Some Android phones will offer expandable storage via microSD card slot, meaning you can add more capacity should you ever need it.

5. Display

Without question, the best kind of display you can get is an OLED, as it offers deep blacks and individually-lit pixels, allowing for always-on-displays that consume very little battery due the majority of the screen being off. They're also incredibly vibrant, with vivid, organic colours that really bring videos and games to life.

Various types of OLED displays are featured in most top models, including the Samsung Galaxy S22/S23, iPhone 13/14, Google Pixel 6/7 and more. Some of the more affordable options, however, still opt for LCD displays, and while they aren't quite as impressive when it comes to vibrancy and contrast, they do tend to offer excellent brightness.

What to expect for EOFY 2023

As we've discussed, there are plenty of savings to be had in the final month before the Australian financial year comes to a close, and that makes it a great time to save a packet on the latest phones.

As is always the case, more recent models like those from Apple's iPhone 14 range and Samsung's Galaxy S23 lineup won't be seeing the biggest discounts (although we suspect something in the 10-20% range may arrive), but models from the previous generation or more mid-range handsets are quite likely to get hefty savings applied to them.

This means that we might see savings on the more affordable iPhone SE 2022, although it is rather fresh on the market, and previous models like the iPhone 13 and Galaxy S22 will be had for a bargain as retailers want to clear their stock.

Since launch, we've seen the Google Pixel 7 and Pixel 7 Pro both receive the occasional AU$100-200 discount, and now that the more affordable Pixel 7a has been revealed, we'll likely catch a bargain or two on the Google flagships as well.

You don't necessarily need to buy the phone of your choice outright either — telcos have begun to offer some discounts on specific models purchased on a plan. For example, Vodafone discounted some iPhone models during EOFY 2022 as long you got them on a 24-month plan. You can expect more of these this year, although the better discounts and bigger variety of handsets will likely be on outright purchases.

Sharmishta Sarkar

Sharmishta is Tom Guide's sister site TechRadar's APAC Managing Editor, but contributes to several of Future's tech sites, including T3 and Digital Camera World. Her expertise lies in all things photography and ereaders of all shapes and sizes, and she's rather keen on smart home gizmos. In her spare time, she's usually going walkabout with her camera or reading (on an ereader, obviously).