Best EOFY 2024 phone deals and sales in Australia
Upgrade your smartphone for less this June
The EOFY sales in Australia are now on! Starting June 1 and running until the end of June 30, this time of year is always great for bagging a bargain on a brand new phone. This year, we're looking at the best phone deals across a range of budgets, so there’ll be something for everyone in our findings below.
Most deals will be on older stock such as last year’s flagship models. But we're already finding deals on some of the latest handsets from Apple, Google and Samsung at a bargain price. And if you’re after a new phone for work, it’s tax deductible, saving you even more when tax time rolls around.
With some of the best phones on offer below, you’ll be set for the end of financial year. With a wide range of phones sure to be on offer, you'll be able to find a bargain price on a phone to suit your needs.
EOFY phone deals: quick retailer links
- Allphones: shop outright deals on Apple, Samsung, Google and more
- Amazon: find discounts on iPhones, Samsung Galaxy and Motorola
- eBay: deals on brand-new or refurbished smartphones
- JB Hi-Fi: massive range from Apple, Samsung, Google and more
- Kogan: shop new and refurbished phones for less
- Mobileciti: expect big smartphone discounts
- Samsung: expect bonuses and discounts on Galaxy products
- The Good Guys: shop discounted iPhones
Best EOFY phone deals
iPhone
iPhone 15 Pro Max (256GB) | AU$2,199 AU$1,937 at Amazon AU (save AU$262)
The biggest and best iPhone on the market, the iPhone 15 Pro Max is a truly incredible handset. No matter what you're looking for from your smartphone, the iPhone 15 does it to the best possible ability. Our biggest issue in our iPhone 15 Pro Max review was its price, and while it also gives more storage space, this deal makes it a lot easier to recommend.
Apple iPhone 15 Pro (512GB, White Titanium) | AU$2,399 AU$2,169 at Kogan (save AU$230)
The best handset that Apple currently offers is iPhone 15 Pro, and you can get a nice AU$230 discount on the 512GB White Titanium model right now from Kogan. It's got a strong and stylish design, and delivers excellent performance thanks to its A17 Pro chip. Check out our review to see why we described it as a "compact powerhouse".
Save a further AU$20 with a 14-day Kogan First free trial.
Apple iPhone 15 Plus (128GB) | AU$1,649 AU$1,399 at Kogan (save AU$250)
Want a big Apple handset without paying Pro prices? Say hello to the iPhone 15 Plus. It's got a beautiful screen and terrific battery life. Powered by the A16 Bionic chip, you can also expect excellent performance. Right now, you can grab it at sweet AU$250 discount from Kogan.
Save a further AU$20 with a 14-day Kogan First free trial.
Apple iPhone 15 (128GB) | AU$1,487 AU$1,199 at Kogan (save AU$288)
Don't need a big screen? You can pay even less by going for the entry-level iPhone 15, now discounted by AU$288 at Kogan. This year's model finally has the dynamic island, and it also sports colour-infused glass for that added pop of style. Like the iPhone 15 Plus above, it's also powered by the A16 Bionic chip.
Save a further AU$20 with a 14-day Kogan First free trial.
Android
Samsung Galaxy A55 5G (128GB) | AU$699 AU$558 on Amazon (save AU$141)
Love Samsung phones but can't afford a flagship device? Samsung's Galaxy A55 is the answer, thanks to its premium design and gorgeous display. On top of boasting excellent battery life, it even handles some AI photography tasks, which is impressive for a phone at this price point. It's no wonder we gave it 4 stars in our review. Best of all, it's now AU$141 off.
Samsung Galaxy S24 Ultra (512GB; Titanium Black) | AU$2,399 AU$2,166 at The Good Guys (save AU$233)
Despite Samsung offering an AU$200 discount, The Good Guys is offering extra savings on the newest Samsung Galaxy smartphone — more specifically, in the Black colourway. The S24 Ultra was designed with productivity in mind, so you can use it for work too, thanks to the addition of the stylish S-Pen.
Samsung Galaxy Z Fold 5 (512GB) | AU$2,799 AU$1,679 at The Good Guys (save AU$1,120)
If you've been keen to try a foldable phone, then this Samsung Galaxy Z Fold 5 could be just the one for you. This deal is hard to ignore as it knocks a massive AU$1,120 off the listed price. The Samsung Galaxy Z Fold 5 improves upon previous versions thanks to its excellent cameras, tons of multitasking options, long battery life, and gorgeous display.
Samsung Galaxy Z Flip 5 (512GB) | AU$1,849 AU$1,099 on Amazon (save AU$750)
While the newest models of this foldable are expected to drop any day now, you can't argue with this massive AU$750 discount on the 512GB model Galaxy Z Flip 5 in the Cream and Mint colour options. Enjoy improved battery life over its predecessor and a larger outer display.
Features to look for when buying a smartphone
1. Operating system (OS)
The first big thing you'll need to decide is whether you're after an Android handset, or would prefer to hitch your wagon to Apple's iOS ecosystem.
There are a huge number of Android handsets on offer from several major manufacturers, which all generally have their own strengths (and occasional weaknesses). That means there's a lot more choice for those who want to embrace the customisation and freedom that Google's mobile OS is known for.
On the other hand, Apple's iPhones, while more closed-off in nature, are excellent options for those who prioritise predictability and want to ensure they get the latest OS updates as as soon as they're available. They're also ideal for those who already own Mac computers and subscribe to Apple's various services.
3. Technical specifications
Depending on how much you're willing to spend, Android phones offer varying degrees of performance, with top handsets like Samsung's Galaxy S24 and Apple's iPhone 15 offering plenty of grunt under the hood thanks to their top-of-the-line specs.
When purchasing a new handset, it's important to find out if its chipset is powerful enough to handle your daily tasks. At present, the latest Snapdragon 8 Gen 3 chipset is what you'll find in most top-of-the-line Android models, even in this year's Samsung models. You’ll find that, among the Snapdragon and Exynos chip families, the more powerful the processor, the higher the model number.
Apple's iPhones, on the other hand, often pack a similar amount of horsepower depending on which generation of device they belong to. Apple's own A17 Pro chip powers its more high-end iPhone 15 Pro and iPhone 15 Pro Max models, with last year's A16 Bionic silicon still being used in the lower-end iPhone 15 handsets. Both guarantee terrific performance and will continue to do so for a couple more years yet. After that, you may start to notice some slowdown, depending on how much power-hungry Apple makes its next iOS iterations.
4. Storage
Most manufactures will offer their handsets with various amounts of onboard storage. Depending on what you want to do with your phone, you'll want to settle on a storage size that's right for you. Smartphone storage can range anywhere from 16GB to 1TB (realistically you'll be seeing between 64GB and 512GB in most cases), though you can expect the price to rise significantly as that number gets larger. Some Android phones will offer expandable storage via microSD card slot, meaning you can add more capacity should you ever need it.
5. Display
Without question, the best kind of display you can get is an OLED, as it offers deep blacks and individually-lit pixels, allowing for always-on-displays that consume very little battery due the majority of the screen being off. They're also incredibly vibrant, with vivid, organic colours that really bring videos and games to life.
Various types of OLED displays are featured in most top models, including the Samsung Galaxy S24, iPhone 15, Google Pixel 8 and more. Some of the more affordable options, however, still opt for LCD displays, and while they aren't quite as impressive when it comes to vibrancy and contrast, they do tend to offer excellent brightness.
What to expect for EOFY 2024
As we've discussed, there are plenty of savings to be had in the final month before the Australian financial year comes to a close, and that makes it a great time to save a packet on the latest phones.
As is always the case, more recent models like those from Apple's iPhone 15 range and Samsung's Galaxy S24 lineup won't be seeing the biggest discounts (although we suspect something in the 10-20% range may arrive), but models from the previous generation or more mid-range handsets are quite likely to get hefty savings applied to them.
You don't necessarily need to buy the phone of your choice outright either — telcos have begun to offer some discounts on specific models purchased on a plan. For example, Vodafone has been known to discount some iPhone models during EOFY as long you got them on a 24-month plan. You can expect more of these this year, although the better discounts and bigger variety of handsets will likely be on outright purchases.
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Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.