Runway and Luma Labs launch APIs for AI video — here’s why that’s a big deal

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Video in every product?

Runway AI tool on a phone
(Image credit: Shutterstock)

AI video is still some way away from complete realism (we've all seen the lightsaber duel that became a meme), but it could be about to find its way to more developers, and consumers, in a big way.

Runway and Luma Labs, two of the AI video generation pioneers, have both released their API (App Programming Interface) for Runway Gen-3 Alpha Turbo and Luma Dream Machine respectively. These are in limited access at the time of writing, but you can expect more models to be supported in the coming months.

Why video generation AI APIs are important

As the post on X (formerly Twitter) from our own AI editor explains, the possibilities are almost endless.

It'd be possible to run the generated video through a pipeline of sorts, but it could also lead to bespoke video editing tools that specialize in generative AI video.

It could also cut down on the tedium of creating generative video in batches, running them through a uniform process like a shot list for different perspectives on the same content.

You can find Runway API access here, while Luma's API details including documentation are here.

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Lloyd Coombes
Lloyd Coombes
Contributing writer

Lloyd Coombes is a freelance tech and fitness writer. He's an expert in all things Apple as well as in computer and gaming tech, with previous works published on TechRadar, Tom's Guide, Live Science and more. You'll find him regularly testing the latest MacBook or iPhone, but he spends most of his time writing about video games as Gaming Editor for the Daily Star. He also covers board games and virtual reality, just to round out the nerdy pursuits.