Verizon Calls the iPhone a "Misfit Toy"

By Jane McEntegart, published on November 9, 2009 at 1:01 PM
Source: Tom's Guide US | Keywords: , , , , | Themes: 3GSM, Smartphones, Business
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Verizon has taken another shot at AT&T in its latest commercials.

The first advert shows Apple's iPhone banished to the Island of Misfit toys because of AT&T's bad 3G coverage. The second shows elves packing phones with Verizon coverage for the nice kids and phones with AT&T coverage for the naughty ones. One elf adds, "Good luck surfing the net with that." The third TV spot sees a man fruitlessly trying to get signal while on his way home for the holidays. Upon his arrival he is gifted with a phone on Verizon's network.

All three ads feature the controversial maps that last week landed Verizon in court. AT&T complained that the two maps showing AT&T's 3G coverage next to Verizon's were misleading customers to believe AT&T had no coverage at all outside of its 3G areas. However, it seems Verizon disagrees as the company had no problem featuring the offending map in its new ads.

Check out the three new commercials below.

Verizon Misfit Toys

Verizon Elves

Verizon Blue Christmas

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Comments

Anonymous 11/09/2009 7:18 PM
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doc70 11/09/2009 7:23 PM
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ATT would do better to extend their 3G coverage instead of spending useless money on stupid lawsuits. If Verizon was on GSM, I would not think twice about switching. I need GSM because I travel to other parts of the world as well and everybody (almost) uses GSM. That's why I unlock all my phones.
The iphone is a misfit toy, just not only for the reason stated above... seriously, if you look at their AppStore 99.9% is useless stuff designed by 4year olds for the same consumer category.

pooflinger1 11/09/2009 7:24 PM
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lol. These ads are great IMO. Calling AT&T and Apple out. Sure AT&T is pissed. Someone called them on their bluff, and they just lost after going all in and only holding a pair of aces. And I see no confusion like AT&T is claiming. The maps are CLEARLY labeled 3G coverage!!!!

cadder 11/09/2009 7:33 PM
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iPhone is a toy but I'm not sure about the misfit part. My AT&T Samsung Epix is very slow to surf the net when in a 3G area, and in areas outside of 3G sometimes won't surf the net at all. So I agree that when you get outside of a 3G area you may have no coverage at all. I don't have any problems with actually talking on the phone, does anybody else still use them for talking too?

datawrecker 11/09/2009 7:41 PM
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cadder :
iPhone is a toy but I'm not sure about the misfit part. My AT&T Samsung Epix is very slow to surf the net when in a 3G area, and in areas outside of 3G sometimes won't surf the net at all. So I agree that when you get outside of a 3G area you may have no coverage at all. I don't have any problems with actually talking on the phone, does anybody else still use them for talking too?



You mean you can actually talk to people on those things!!!!!

NegativeX 11/09/2009 7:44 PM
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While Verizon is certainly over exaggerating AT&T's coverage, AT&T's service is still junk.

I had them for years and I could not go a day without a dropped call or shitty quality on the audio. Everyone thought I was always talking inside a giant tuna can.

Went Verizon about a year ago and I'll never go back to anything else.

zingam 11/09/2009 7:48 PM
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Are these kind of commercials allowed in the US? I believe they are forbidden in EU! :)

megamanx00 11/09/2009 7:49 PM
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Hah, I love those commercials.

MDillenbeck 11/09/2009 8:05 PM
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Hmmmm... I think both are being deceptive.

If you look at AT&T's coverage maps, at the nation-wide level they don't specify 3G coverage (you have to zoom in to discover Verizon's 3G coverage map is the same as what AT&T shows when speaking of 3G coverage ONLY).

However, Verizon implies that you cannot get online at all if you are not in a 3G service area (you can, you speed just sucks - it is more like dial-up service than low end broadband service).

My conclusion: All services suck overall, so look at what is good in the area you are going to be in.

ravewulf 11/09/2009 8:07 PM
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Commentator voice:

"And Verizon goes in for the kill with these new commercials. Talk about hitting where it hurts!"

tanderskey 11/09/2009 8:25 PM
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i have Verizon for work and AT&T for personal and i travel throughout the midwest and western states a lot.

the only place i've ever had taken issue with AT&T cellular or data coverage has been when _driving_ across Montana. they have pockets of coverage within Montana, but driving acros and keeping in touch can be a hassle.

on the other hand, i have lots of Verizon issues including dropped calls and dropped data streams /within their coverage areas/ and all over the place ... so much that i have been assigned a special business customer call-in prodedure for them to "better service me". and am on the phone with their business customer service on my behalf and on behalf of the cellular wireless data users i support more than twice a month.

in the end, i have no idea what's going on with the freakin maps but i'm totally fine with AT&T's cellular and data services and their coverage -- however they do it -- but wish i didnt have to use Verizon at all.

buwish 11/09/2009 8:27 PM
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Hysterical. LMFAO!

Honis 11/09/2009 8:28 PM
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zingam :
Are these kind of commercials allowed in the US? I believe they are forbidden in EU!

Just as long as they are telling the truth clearly this is allowed. They can still be sued over it, but in the US I could sue you for not saying USA instead of US in a post... It would have a 99% chance of being thrown out, but you'd still need to show up to at least 1 court date and in maybe even have a lawyer to say "WTF is this?"

tayb 11/09/2009 8:34 PM
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Calling it like it is. AT&T's cellular service is beyond terrible here in Texas. If I try to drive across town in Dallas or Austin while holding a phone call I'll have 7 or 8 dropped calls PER HOUR. If I didn't have a cancellation fee from AT&T I'd drop them right now and switch over to Verizon. I have been nothing but disappointed with AT&T and their crap of a network. It's a damn shame too because this phone would otherwise be absolutely fantastic.

phexac 11/09/2009 8:36 PM
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nekko 11/09/2009 8:41 PM
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ATT coverage is HORRIBLE especially G3... I do not see how or why ATT is trying to sue verizon... thats stupid!

The maps clearly say 3G and the commercial is obviously pointed towars 3G coverage.

The iPhone has had just as many problems as any other phone if not more... My friend has went through 3... Freezing, freezing, freezing, crash after crash, random resets?! seriously...
There are plenty of other phones I would rather have then an iPhone.
Apple NOT for the win at all..

doomtomb 11/09/2009 8:42 PM
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phexac :
lol Verizon getting desperate because all other smart phones are a joke compared to the iPhone. ATT coverage is fine.


ATT's smart phones aren't "their" smart phones. Apple makes the iPhone, ATT contracts the wireless plans. Basically ATT was in the right place at the right time with the right offer. The other cellular companies made a mistake but all I hear is complaints from ATT customers about the prices and coverage. Can't wait til ATT's contract on the iPhone runs out then I'll run over to my Verizon store and pick up the same phone for less.

o0RaidR0o 11/09/2009 8:56 PM
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doc70 :
ATT would do better to extend their 3G coverage instead of spending useless money on stupid lawsuits. If Verizon was on GSM, I would not think twice about switching. I need GSM because I travel to other parts of the world as well and everybody (almost) uses GSM. That's why I unlock all my phones.The iphone is a misfit toy, just not only for the reason stated above... seriously, if you look at their AppStore 99.9% is useless stuff designed by 4year olds for the same consumer category.



Ah look again doc70, Verizon phones now come both with CDMA/GSM radios (see TP2), they offer GSM coverage overseas via Vondafone.

krazynutz 11/09/2009 9:07 PM
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I agree with tanderskey. I have AT&T for personal use and Verizon for business. My AT&T service is, in fact, better than Verizon on average. And if Verizon has all this 3G coverage, where the hell is it? Their map is a joke. I live in NJ, right across from NYC. I drive all around NJ, NY, PA, and OH and have NEVER seen the glorious "3G" show up on my Blackberry - except when I went to London, UK for business. There, Vodafone provided 3G service that Verizon and AT&T can't touch.

njkid3 11/09/2009 9:24 PM
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brilliant marketing bravo verizon.

Parsifal57 11/09/2009 9:39 PM
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The GSM network is the reason I won't buy from Verizon, when I travel to England I like to be able to use my phone with T-Mobile

I have no issues and pretty much choose any tri/quad band phone i want. With Verizon I have a pretty limited choice and have to pay extra for the choice over and above the increased call charges when using the phone out of the country.

So while i'd like an iPhone I won't get one because its with AT&T and even thought the Motorola Droid looks a good phone its not a choice for me because of Verizons Network.

So i'm sticking with T-mobile for the time being.

pug_s 11/09/2009 9:55 PM
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Apple is just getting a taste of its own medicine for putting out all those anti-Microsoft ads.

TunaSoda 11/09/2009 10:58 PM
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Some phones Verizon has are both CDMA & GSM (made for international travelers)

Kingssman 11/09/2009 11:05 PM
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I thought verizon's misfit toy was the Blackberry storm and the LG Dare?

AMDnoob 11/09/2009 11:10 PM
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is anyone else gettin a "youtube down for maintenance" message?

kentlowt 11/09/2009 11:51 PM
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We have noticed(at our company) that certain brands of phones work better and have better coverage than others. It could be that peoples coverage issues are due to the phones themselves and not the service.

Anonymous 11/10/2009 12:23 PM
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I hate AT&T. They bought out my local phone company and promptly started charging me 10 times more for the same thing.

apache_lives 11/10/2009 1:20 AM
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frist :
first



27th?

apache_lives 11/10/2009 1:24 AM
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kentlowt :
We have noticed(at our company) that certain brands of phones work better and have better coverage than others. It could be that peoples coverage issues are due to the phones themselves and not the service.



Me and a friend went camping and even i was supprised when i could get reception AND internet on my iPhone when my friend couldnt on his LG (forgot the mode - 8mp camera and all the flashy stuff etc) - was also amused when i turned off all the features and darkened the screen to nearly black and noted that a day and a half after the LG died my iPhone was still going.

Now this could all be just some coinicedence (im not an iPhone fanboy or anything) because of networks, settings etc but all i know is compared to the high end LG my friend was carrying, the iPhone isnt a toy.

Thats my 0.02c

Anonymous 11/10/2009 2:44 AM
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iPhone has made Verizon obsolete.

tortnotes 11/10/2009 3:00 AM
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I thought there were 3 ads--the article has one embed twice....?


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