Tivo and Best Buy Join Forces
Source: Tom's Guide US | Keywords: tivo, best, buy, partnership, napster | Themes: Business, Digital Entertainment
Best Buy and TiVo have joined forces in a deal that will see the former push TiVo DVRs in its stores across America and the latter incorporate advertisements for Best Buy directly within the TiVo interface.
First reported by the New York Times this morning, Best Buy and TiVo have come together to form a broad partnership that will see Best Buy promote TiVo products in its 1,100 stores in the United States. In return, TiVo will develop a DVR that will allow Best Buy to advertise its products and services to TiVo subscribers.
So far it sounds win-win for both Best Buy and TiVo but kind of 'meh' for customers. What can you expect aside from Best Buy ads? The NYT report claims that TiVo also plans to make Napster available to its subscribers (though that is not included in the release) and Best Buy is apparently all set to finance efforts to bring TiVo’s software and search tools to the chain’s own brand of consumer electronics, like its Insignia HD televisions.
Financial details of the deal were not disclosed. Check out the full press release here.
-
Previous News Article
N. Korea Suspected in S. Korea,... -
Next News Article
AT&T Hits Back Against Antitrust...
16 photos
18 photos
15 photos
15 photos
Dammit, i almost toss my cookies when i saw the title...
Best buy ugh.....
(just like in MS advertisement)
One-shot license fee? Nope? Never mind...
So in reward of two companies getting more advertising and customer views, customers must put up with ads in their TV display and get nothing for it? If they were giving them away free but used ads for revenue that would be acceptable, but otherwise it only looks worse for the consumer!
I wonder if Geek Squad will be doing on-site support for Tivo.
This sounds awful for the consumer! And I really don't want an Insignia TV, so this has absolutely no value for me. Don't people use Tivo to block adds? Their goes that benefit...
I think that best buy should change their name to " best crap " so they can represent better their store
Fuck TiVo.
Even TV tuner cards are insaney expsive though. I bought an external TV tuner, and the thing is a peice of shit... a $160 peice of shit. It overheats in a matter of minutes (thus I can`t put anyhting flammable near it), and the picture quality is horrible.Mix that with awful and extremely buggy software... I have contyacted the manufacturer mutliple times for assistance to what should be simple and easy to solve issues.
The licensing on TV tuner cards is also BS. Though I`d rather that over a damned TiVo.
Id rather spend a little time setting up a MythTV computer than deal w/ the ads and content protection on a TiVo