Sony Shows Off Gargantuan 4K Curved TV

Sony 75-inch Curved 4K TV IFA 2014

BERLIN – In theory, curving TVs improves the picture as the screens get bigger, which makes Sony's latest model an exercise in common sense. The S90B-75 is a 75-inch curved LED 4K TV with built-in surround sound, and although it will cost a pretty penny, you might just get what you pay for.

The S90B-75 will launch in October 2014 in Europe for €8,500 ($11,175), and the product is likely to release in the United States with a similar price tag a little later on. A 65-inch model with the same capabilities will cost a bit less, but still retail for more than a flat-panel LED with a standard sound system. We checked out the 75-inch behemoth firsthand at IFA 2014.

MORE: What Is 4K TV?

During its IFA press conference, Sony boasted that its TVs were some of the most gorgeous on the market, and what we saw generally backs up that assertion. In addition to an attractive, minimalist hardware design, the S90B-75 displayed a bright, colorful picture without any hiccups. Even sitting very close, we did not notice any significant pixelation.

Aside from the TV's 4K resolution, Sony hopes to sell the product based on its built-in surround sound. While not technically surround sound in the truest sense, the TV gives an impressive approximation by placing two speakers on the back and two front-facing speakers on the sides. We heard clear, dynamic sound, especially when we stood a few feet away (the effect was not as striking up close).

Beyond that, the TV is exactly what it claims to be. Its curved form factor, enormous size and high price point may make the S90B-75 prohibitive for some living rooms. Even so, videophiles with a little money to burn and a predilection for high-quality integrated sound should give it a look.

Marshall Honorof is a Staff Writer for Tom's Guide. Contact him at Follow him @marshallhonorof and on Google+. Follow us @tomsguide, on Facebook and on Google+.

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  • Videophiles prefer OLED and plasma. LCD lacks contrast and have slow screen refresh. I'd MUCH prefer LG's new OLED.

    And if 4K is a must I'd wait for their 4K OLED to be released later this year.
  • Just what we need. A MASSIVE television that can only be properly viewed from one seat. Can't wait for this curved trend to end.
  • Yipeee, hurray, woo hoo...yet another awesome 4K TV that 99.9% of the general population can't afford. Only the rich need apply.