Do you ever bother reading the instruction manual?
When was the last time you read through the manual of your new Xbox 360 or PlayStation 3 game before popping it into your console's disc drive? We're guessing that, given the chance between playing a new game's tutorial (ever increasingly popular handholding in video games) versus reading about it in a dull black and white booklet, you'd take the first option. That could be the reason why Ubisoft will be discontinuing the bundling of manuals in its Xbox 360 and PS3 games later this year.
Instead, Ubisoft will be integrating the game tutorial and game manual information in the game itself. Ubisoft internal data shows that producing one ton of paper used in Ubisoft’s game manuals consumes an average of two tons of wood from 13 trees, with a net energy of 28 million BTU’s (equivalent to average heating and energy for one home/year), greenhouse gases equivalent of over 6,000 lbs of CO2, and wastewater of almost 15,000 gallons.
Ubisoft is also trying to make its plastic DVD cases friendlier too. Ubisoft has partnered with Technimark, Inc. to release the entertainment industry’s most environmentally-responsible DVD case for all of its future PC titles in North America. The 100 percent-recycled polypropylene “ecoTech” DVD case will make its debut with Ubisoft’s Tom Clancy’s Splinter Cell Conviction PC video game on April 27, 2010. Ubisoft has featured digital game manuals in its PC titles distributed in North America since March 2010.
The program for digital manuals for the Xbox 360 and PS3 will start with Shaun White Skateboarding this holiday 2010.
"It’s pretty cool that Ubisoft is making a conscious effort to go green with its new video game packaging," commented Olympic Gold Medalist Shaun White. "I’m excited for my new skateboarding game to come out and stoked that it will be the very first Ubisoft game to be part of their green packaging initiatives."