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Activision Says Things Still Good at Infinity Ward

- By - Source : Tom's Guide US

Activision also says, "We treat our developers extremely well."

Activision appears to be in a tough place right now with the leadership exodus from its subsidiary developer Infinity Ward. With much of the veteran leadership having already quit the developer, one can only wonder what the future holds for the Modern Warfare franchise.

In an interview with the LA Times, Thomas Tippl, Activision's chief operating officer and chief financial officer, responded to concerns surrounding the developer. Here are a couple of the Q&As:

Q: What's going to happen at Infinity Ward? Word on the street is that the studio lacks leadership and direction.

Tippl: We have interim leadership in place. We have two senior execs currently: Steve Pearce, our chief technology officer, and Steve Ackrich, who is the head of production for the company. We are currently in the process of configuring the new leadership team there. Infinity Ward still has nearly 100 people. They’ve built a deep bench, and the change of guard will provide an opportunity for some of the rising stars to put their own stamp on the Call of Duty franchise. In addition, we will provide them with all the resources internally and recruit talent from the outside.

Q: There's a lot of sympathy out there for West and Zampella expressed on fan sites and gaming sites. But Activision is being painted as a greedy corporate overlord. How does this sit with you?

Tippl: We treat our developers extremely well. We have an independent studio model that provides them a lot of creative freedom while we take care of the back office stuff so they can focus on making games. If their games are successful, they are compensated better here than anywhere else. We’ve been paying our talent millions of dollars for their work. Our setup provides a win-win opportunity. We ensure your work will reach a wide audience. Therefore, we have attracted, and we will continue to attract, the top talent in this industry.

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one-shot 04/20/2010 3:49 AM
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Of course everything is "good". People will always buy these mass produced garbage games. If you're a PC gamer, MW2 was a big disappointment.

nukemaster 04/20/2010 3:52 AM
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I am sure things are GREAT. No one ever admits when things are going bad.

Shadow703793 04/20/2010 3:53 AM
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nukemaster :
I am sure things are GREAT. No one ever admits when things are going bad.


+1.

I'd like to see how IWs next games going to look like....

silky salamandr 04/20/2010 3:58 AM
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Smoke and mirrors. You dont lose key people in a company and recover back to full form. Anybody is replaceable but what capacity will they return to. Just like a sports team key injuries lead to a dysmal year. It takes years to rebuild a team.

jednx01 04/20/2010 4:02 AM
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I just have to say to IW: the idea that everything is ok overthere is complete bovine feces....

darkknight22 04/20/2010 4:10 AM
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Things were great over at Lehman Brothers too about a month before it collapsed....

micr0be 04/20/2010 4:11 AM
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i could sum up every interview with activision using 2 words:

Q: WIN
A: FAIL

hotroderx 04/20/2010 4:21 AM
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Proxy711 04/20/2010 4:28 AM
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They are still making loads of money on a sub par short way over hyped game....hell ya all is good now we dont have to pay those ppl who left ++++ to profit!!!

matt314 04/20/2010 4:31 AM
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Not sure I get this... I have MW2 for 360 and its a pretty plain game. Seems to me like the "new leadership" they'll put in place will be just as capable as making yet another cod games...

screechy 04/20/2010 4:35 AM
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*cough* bs *cough*

jhansonxi 04/20/2010 4:34 AM
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They should hire Muhammed Saeed al-Sahaf as a spokesperson.

Konman 04/20/2010 4:41 AM
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babybeluga 04/20/2010 4:42 AM
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This is like Hitler saying that Germany would still win the war after the Battle of the Bulge (this is the only relevant comment I could come up with).

Konman 04/20/2010 4:44 AM
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supertrek32 04/20/2010 4:45 AM
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The real question is: does any of this matter to activision? And the answer is no.

As long as the game is C- material and named Call of Duty, they will continue to rake in millions of dollars. You think all the fanboys out there will care they treat their employees like crap? You think they'll even notice the quality's dropped? Activision has already created the fanboys, quality doesn't matter anymore.

Sad, but true.

truehighroller 04/20/2010 4:46 AM
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Honestly, they treat their employees well yeah, it sounds like they do.

Quote from: Robert Kotick

"We have a real culture of thrift," The CEO went on about his no-nonsense approach, claiming that focusing on a game's prospective profit margin and establishing a corporate culture of "skepticism, pessimism, and fear" regarding the recession of the economy has been a successful business strategy.

"You have studio heads who five years ago didn't know the difference between a balance sheet and a bed sheet who are now arguing allocations in our CFO's office pretty regularly," said the CEO.

"The goal that I had in bringing a lot of the packaged goods folks into Activision about ten years ago was to take all the fun out of making video games."



Sounds like FUN YAY~~!!. What a bunch of numb skulls.. I wouldn't want to work for a jerk like that, ever.

Kelavarus 04/20/2010 4:54 AM
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How is that, from what I see at least for PCs, MW2 is generally regarded as a failure, yet people think, as Activision said, a 'changing of the guard' and a chance for new people to rise is going to bad?

I believe it will go either way, and I'm interested to see how. I felt MW2 was utterly meh, and I think it's great we'll see some new lead.

truehighroller 04/20/2010 4:54 AM
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Now that I think of it even more, that's exactly why they brought out this numb skull instead of Robert again because they know Robert is just a coked up arse that runs his mouth a little to much about how he really feels about people that slave to make money for him and his coke habbit..

The damage is done already. Fire his arse next if anything and stop "tOOting" about threatening peoples jobs in a recession and how brilliant of an idea it is..

cj_online 04/20/2010 5:01 AM
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Ironic much ?

otacon72 04/20/2010 5:03 AM
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Captain Smith probably said "Things are Still Good" to his passengers after Titantic hit the iceberg too.

wonspur 04/20/2010 5:44 AM
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thats what enron said... everything is good until they finally go bankrupt and fuck peoples lives over and they still deny everything

captaincharisma 04/20/2010 6:07 AM
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doesn't matter what they do. they will still get millions of dollars from the WOW addicts. but yet i have a feeling they will find a way to mess that up too

Parsian 04/20/2010 6:11 AM
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somebody with talent should make another one of those Hitler videos about these whole things

xc0mmiex 04/20/2010 6:27 AM
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if all goes well, it will die off, all of the staff get new jobs somewhere else, and we wont have to see another abomination like MF2 for awhile (atleast not for PC)..

tacoslave 04/20/2010 6:35 AM
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I'm glad as hell that i wasn't drinking something when i read the title. Seriously though roflmao

ElCdt 04/20/2010 7:14 AM
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seboj 04/20/2010 7:25 AM
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welshmousepk 04/20/2010 7:29 AM
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Mw2 was a failure because of activision, not IW. certainly not zampella and west.

they were forced to cater to the largest audience (consoles) and discouraged from doing anything 'inovative'. i also hear bringing dead characters back from the dead is something that didn't sit well with the dev team, but activision pull the purse strings.

i honestly believe that the guys who have left IW will start a new dev team, and their first game will be aimed directly at taking COD and activision down. it will be the game they have wanted to make since COD 4 was finished.

simple_inhibition 04/20/2010 7:39 AM
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Quote :Activision Says Things Still Good at Infinity Ward


yep, and thats what the band on the titanic was saying right before it snapped in half and sank. you just cant lose your head (or in this case leadership) and expect to continue to function the same

dogofwars 04/20/2010 7:43 AM
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Bollywood,yeah..... ah crap....