Apple has announced that iTunes downloads have surpassed 25 billion, with 15 billion tracks being downloaded since 2010.
Almost a decade since its launch, Apple's music service boasts a catalog of 26 million songs, an increase from 12 million two years ago, which are all available in 119 countries.
Eddy Cue, the company's Senior Vice-President of Internet Software and Services, said that an average of 15,000 songs is downloaded from the store every minute. He refers to Adele and Coldplay as some of the more popular artists, alongside newer artists including the Lumineers.
The announcement comes after a report suggesting that Apple is increasing its PR efforts in response to the negative press it has received in recent times.