Apple's iOS platform is outpacing Google's Android, at least within the United States and UK. In other major regions, though, the latter experienced an increase in market share, while iOS had to settle for a decrease during the final weeks before the iPhone 5's launch.
Kantar Worldpanel ComTech's figures confirmed that Android increased its market share across Europe in the 12 weeks of sales that ended on September 30. Within European regions, Google's mobile platform rose to 67 percent share, which was 51 percent a year ago. iOS, however, experienced a decrease to 16.5 percent.
In the U.S., meanwhile, iOS gained market share from 31.5 percent in 2011 to nearly 38 percent during the 12-week period. Android market share decreased from just over 66 percent to 57.5 percent. In the UK, Apple enjoyed an increase to 28 percent, representing a leap from 18 percent, while Android market share grew to 58 percent from 53 percent.
"While this latest data set only includes one week of iPhone 5 sales, we can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost," Kantar's Dominic Sunnebo. "We expect this momentum to be fully realized in the next set of results."
RIM and Symbian continued to experience less market share in the U.S. and the UK. The former slipped down to 2 percent and 9 percent in the two regions, respectively, while Symbian went below 1 percent in both countries.