The anti-piracy warning shown in DVD and Blu-ray movie discs has been extended and will be integrated in new releases beginning this week.
The National Intellectual Property Rights (IPR) Coordination Center as well as "six major American movie studios" agreed that the FBI warning screen will also show the logo of Homeland Security Investigations (HSI) and will state:
"The unauthorized reproduction or distribution of this copyrighted work is illegal. Criminal copyright infringement is investigated by federal law enforcement agencies and is punishable by up to 5 years in prison and a fine of $250,000."
There will also be a second screen with the IPR logo and read: "Piracy is not a victimless crime. For more information on how digital theft harms the economy, please visit www.iprcenter.gov."
"Our nation's film and TV business is critical to our economy," said U.S. Immigration and Customs Enforcement (ICE) Director John Morton. "Its creativity and imagination have made American entertainment one of our greatest exports over the decades, but criminals are increasingly engaging in new forms of digital theft. Law enforcement must continue to expand how it combats criminal activity; public awareness and education are a critical part of that effort."
The addition of HSI to the warning label is designed to highlight the agency's effort to battle counterfeit products and "dismantle the criminal organizations behind such illicit activity."

what good are those warnings if the consumer bought the media legitimately?
all they're doing is pissing of the adults and kids who want to watch the movie but have to wait additional 5 minutes ON TOP of 15 minutes of previous warnings, trailers, and commercials...
On the other hand, pirated content regularly allows this since all the locks are removed.
Did it harm as much as lax law enforcement and regulation of the criminal activity of the banks, which were then bailed out? One does have to wonder. Perhaps there wouldn't be so much copying if people had any money left to buy the real thing.
Porn, reboots and remakes. Yup very imaginative. That's why I haven't stepped foot in the cinema for over a year.
I've been streaming and using digital downloads for a while now. A few weeks ago I bought some blu-rays to see if the video quality improvement was worth it. I swear it took 10 minutes just to get past all the filler garbage.
Needless to say, I will not be playing blu-rays any longer. If I do use the discs, they'll all be ripped and the garbage edited out.
That is a little harsh, as there were a few good movies that came out last year... like... um....
*gets on IMDB for a moment*
well, X-Men was ok... and Arrietty was alright for those into Anime... perhaps you have a point, none of the movies from 2011 were worth paying retail prices for...
And looking at this year all we have is Avengers, Prometheus, and The Hobbit. 2 pretty rough years in a row...
... so who exactly is watching this crap that Hollywood thinks that they can stay in business with such drivel?
Good job MAFIAA.
(since you can't hear the sarcasm, I'll just let you know it is there)
The fallacy at work here is even more self-evident -- criminals -- including media pirates -- by their intrinsic nature, do not obey laws. They care not about society's behavioral restrictions and have made a conscious choice to disregard them. So, preaching about federal piracy laws to the crooks who are heavily engaged in piracy and are utterly indifferent to the laws that criminalize such conduct is the height of stupidity.
How about merely enforcing the law against those who are breaking it, instead of preaching about it to the law-abiding masses? Actions speak louder than words.
what good are those warnings if the consumer bought the media legitimately?
all they're doing is pissing of the adults and kids who want to watch the movie but have to wait additional 5 minutes ON TOP of 15 minutes of previous warnings, trailers, and commercials...
On the other hand, pirated content regularly allows this since all the locks are removed.