VIDEO: The Fake Sun That Lit Up a Canadian Town
Before Thomas Edison invented the light bulb, we had candles, torches and wall sconces to light up our lives. Now, we have something more impressive -- Tropicanada.
Today, it's Tropicana that's providing artificial sunlight when the outside world won't provide the sunlight needed. Tropicana recently installed this 100,000 lumen artificial sun in Inuvik, Canada. Cream Global reports that the 3,500 residents of Inuvik in the Northwest Territories live without a sunrise for several weeks every winter.
The juice company, endeavoring to be known as more than "the juice company", attached lights to a massive, 36-foot wide helium balloon, which rose and lit up the town. Tropicana's "sunrise" coincided with Inuvik's annual Sunrise Festival, a celebration of the return of sunlight after weeks of relative darkness.
Aside from building giant, fake suns, Tropicana donated juice to every household in the town, worked with local leaders to identify community-based breakfast and nutrition programs in need of financial support and contributed to Sir Alexander Mackenzie School, Tot Spot Daycare and the Inuvik Food Bank.
Check the video below for a look at a Tropicana Sunrise.
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Now that is where amazing really happens.
My favorite OJ of all time! With "Lots of Pulp" is the best. That no pulp stuff doesn't cut it, yet it's still beats the pants off of other brands... ESPECIALLY that Minute Maid orange-colored water they call OJ. Long live Tropicana OJ!
Beautiful, but this is a new frontier in wasted energy!
That's cool... how much power does it use, and is it clean?
Poor kids without sun for a month. Thank goodness for this. Though it's nowhere as powerful as the sun or the moon.
"is it clean"
How about is it safe? economic? sustainable?
they didn't just attach lights to a giant helium balloon, its an Airstar Canada light ( www.airstarcanada.com ) anyone can buy or rent them as well. check the site out to see some of the movies and events Airstar has done.
how many swedes does it take to screw in the sun?
That's awesome. I can't imagine how cool that would have been to see that in person. amazing what technology can do these days
My favorite OJ of all time! With "Lots of Pulp" is the best. That no pulp stuff doesn't cut it, yet it's still beats the pants off of other brands... ESPECIALLY that Minute Maid orange-colored water they call OJ. Long live Tropicana OJ!
Death to pulp!!!!!!
That was awesome, I knew someone would comment on energy usage, who cares?
I liked it, and I'm sure the people living their enjoyed it as well.
BTW pulp is awesome!
That was awesome, I knew someone would comment on energy usage, who cares?I liked it, and I'm sure the people living their enjoyed it as well.BTW pulp is awesome!
I agree. I hardly believe it is going to be left on for an extended period of time, energy usage be darned. I imagine it was pretty fun for the kids. Also, pulp is for paper and fiction, not juice!
Who cares how much energy it uses. Its for the greater good, living without sunlight is cold and unhealthy. Screw the Hippies, this is awesome.
And +1 for lots of pulp.
Bummer for those vampires.
I'm glad so many people here likes pulp (fiction). After all, it's thanks to you that I'm able to enjoy my OJ pulp-free!
This makes my heart warm.
It's not real sunlight, therefore has none of the benefits of sunlight. UV rays are what provide plants with energy and create vitamin D in our skin. This is a gigantic waste of energy all as an advertising ploy. They attached what appear to be incandescent lights to a helium balloon. Not only is sunlight at this time of year in the Arctic unnatural, it could impact negatively on indigenous wildlife. Companies like Tropicana should be required to submit proposals to do things like this to a government organization or third party that is able to access the impact of such a stunt on the surrounding area. It they were concerned for their health, they would probably move out of the Arctic. And again, this light would have no health benefit whatsoever. It could also mess up people's sleep patterns. Not really anything but an over glorified street lamp. Hurray for all the happy little children though who will go on believing it's the unequivocal right of humanity to go about introducing artificial everything into otherwise undisturbed habitats.
Having live it once, that brought a tear to my eye. Well done Tropicana!
Way to mess up the natural cycle of things over there. Wonder what kind of impact its gonna have on the environment.
It's nice but a bit silly. I'd be more impressed to hear how they treat their workers down south where they grow/make oj.
It's not real sunlight, therefore has none of the benefits of sunlight. UV rays are what provide plants with energy and create vitamin D in our skin. This is a gigantic waste of energy all as an advertising ploy. They attached what appear to be incandescent lights to a helium balloon. Not only is sunlight at this time of year in the Arctic unnatural, it could impact negatively on indigenous wildlife. Companies like Tropicana should be required to submit proposals to do things like this to a government organization or third party that is able to access the impact of such a stunt on the surrounding area. It they were concerned for their health, they would probably move out of the Arctic. And again, this light would have no health benefit whatsoever. It could also mess up people's sleep patterns. Not really anything but an over glorified street lamp. Hurray for all the happy little children though who will go on believing it's the unequivocal right of humanity to go about introducing artificial everything into otherwise undisturbed habitats.
No, perhaps it doesn't provide vitamin D or help plants grow but that doesn't mean it wasn't beneficial. If it helped put a smile on people's faces and warm their hearts then that was beneficial to their lives.
As for the negative impact on the environment... I doubt the impact would be much at all because as you said it's artificial and would have none of the altering affects of sunlight. On top of that I'm doubting it war ran long enough to have a negative impact.
I'm all for preserving nature, but why can't we have fun every now and then?
It's not real sunlight, therefore has none of the benefits of sunlight. UV rays are what provide plants with energy and create vitamin D in our skin. This is a gigantic waste of energy all as an advertising ploy. They attached what appear to be incandescent lights to a helium balloon. Not only is sunlight at this time of year in the Arctic unnatural, it could impact negatively on indigenous wildlife. Companies like Tropicana should be required to submit proposals to do things like this to a government organization or third party that is able to access the impact of such a stunt on the surrounding area. It they were concerned for their health, they would probably move out of the Arctic. And again, this light would have no health benefit whatsoever. It could also mess up people's sleep patterns. Not really anything but an over glorified street lamp. Hurray for all the happy little children though who will go on believing it's the unequivocal right of humanity to go about introducing artificial everything into otherwise undisturbed habitats.
You didn't tell us if you are for or against pulp in your juice.
Death to pulp!!!!!!
I'm with you Jane!
Ok, that is pretty freaking cool. I feel better about my choice of OJ now.
good thing it's in the north where there's no life. That kind of false daylight could screw an ecosystem up
or could it?
It's not real sunlight, therefore has none of the benefits of sunlight. UV rays are what provide plants with energy and create vitamin D in our skin. This is a gigantic waste of energy all as an advertising ploy. They attached what appear to be incandescent lights to a helium balloon. Not only is sunlight at this time of year in the Arctic unnatural, it could impact negatively on indigenous wildlife. Companies like Tropicana should be required to submit proposals to do things like this to a government organization or third party that is able to access the impact of such a stunt on the surrounding area. It they were concerned for their health, they would probably move out of the Arctic. And again, this light would have no health benefit whatsoever. It could also mess up people's sleep patterns. Not really anything but an over glorified street lamp. Hurray for all the happy little children though who will go on believing it's the unequivocal right of humanity to go about introducing artificial everything into otherwise undisturbed habitats.
Wow! I think you totally missed the point. Have you ever been in such a place longer than a couple of days? From your response my guess is no. I have spent two weeks with no sun, these people, according to the video went at least 31 days, believe me you do miss it. The benefits to moral alone is worth it and it was not done to long enough to even come close to having any negative impact on the surrounding area. In short, stop looking for a reason political or otherwise, to start something. Just let people enjoy this little bit of fun.
LOL
Damn, made me smile and feel all fuzzy inside at the thought of all those smiling people
Who cares how much energy it uses. Its for the greater good, living without sunlight is cold and unhealthy. Screw the Hippies, this is awesome.
Next, bring air conditioning in the middle of the Sahara for the people who do not like hot weather.
That would be cool ... NOT.
(Actually, there is already a place with a ski slope but that is completely stupid.)
Not every places in the world are suitable for every body.
If the normal weather(or day/night cycle) of a place is not good for you just do not live there.
If you decide to leave there, do not complain about normal weather(or day/night cycle) of this place.
In sunlight it is light quality and brightness that affects sleep patterns in animals and humans. This is why overstimulation via bright light can cause insomnia. This lamp is potentially sleep-pattern altering while providing no health benefits. And again, I wouldn't really classify this as "having fun". This is advertising, a new launch for their "sunrise" logo. Tropicana with added calcium and vitamin D. It is a gimmick. Go on letting companies do whatever they want as long as they sum it up in a nice heart-warming commercial for you. I'm sure a campaign to bring the darkness back to the arctic during it's 56-day long constant sunlight period would be just as widely accepted as beautiful. And if this is coinciding with the return of sunlight anyway, I really have to ask what the point of it is, aside from advertising. Those smiles would have been on those kids faces later in the month when the real sunlight returned. And to assume there is no life, nor an active ecosystem (probably dormant during the darkness, hence the light messing it up), in the arctic is just ignorance.
and just to throw in from www.airstarcanada.com :
It chases away all the vampires. Honestly, I don't understand why humans choose to live in these conditions. Still a happier place than Cleveland...
Oh. Light pulp.