Ubisoft: Apple's the New Player in Video Games

By Marcus Yam, published on May 27, 2009 at 7:10 PM
Source: Tom's Guide US | Keywords: , , , , | Themes: Digital Entertainment, Audio/Video Players
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More than just the iPhone and iPod Touch? Ubisoft CEO says so.

Everyone was skeptical when rumors emerged during the early part of this decade that Microsoft was looking to get into your living room with a gaming console. Now the Xbox 360 is a major player in the video game industry.

Although the video game segment already has its fanboyism, things would be even more electrifying if Apple decided to enter the games arena to compete with Microsoft and Sony not only in computers and music players.

Apple entering into the video game market isn’t a new theory, nor is it something unheard of. In fact, Apple already is part of the handheld gaming market, albeit in the casual way, with the games sold on the iTunes App Store for the iPod Touch and iPhone. But is that as far as Apple will take it? Ubisoft CEO Yves Guillemot doesn’t think so.

“There's also a new entrant in the business,” said Yves Guillemot during an earnings call, quoted in a Kotaku story. “[That entrant is] Apple, with the iPhone. And we don't think they will stop there.”

Nobody really knows how far Apple will push into the video games market, but given how popular game downloads are on the App Store, Apple’s a bigger player than most realize.

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AncientNoob 05/28/2009 1:19 AM
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ehanger 05/28/2009 1:23 AM
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RADIO_ACTIVE 05/28/2009 1:38 AM
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ancientnoob :
The game video already has its segment, things be Apple when they decided to the games the compete inside Microsoft would not only Mac if there is only copmuters and music players.


???

Anonymous 05/28/2009 1:40 AM
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ehanger = Apple Fanbois...

Sony is an excellent console, with a good OS and good spec... I don't think Apple can do better without having a higher price tag...

japnoise99 05/28/2009 1:46 AM
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The I phone is a great peace of equipment. But as far as an apple console goes I doubt they would give that another shot (Pippin was an epic fail) until the economy gets better and people are willing to pay top dollar for games again (apple products are always pricey compared to the competition), but who knows there's little predicting what company's are going to release into the world these days.

war2k9 05/28/2009 1:50 AM
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Apple can never make a good game system.

Just look at the games for macs.

B-Unit 05/28/2009 1:56 AM
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fanbois :
ehanger = Apple Fanbois...Sony is an excellent console, with a good OS and good spec... I don't think Apple can do better without having a higher price tag...


HA! Of course it will have a higher price tag. $799 for the 40GB HD version. $999 for the 80. Next year, well get iGame 2nd Gen, and the fanbois will shell out another $999 cause Steve said so...

the_one111 05/28/2009 1:56 AM
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HAHAHHAHAHAHAHAHAHAHAHAHA

HHAHAHAHAHAHAHH!!!!!!!!!!!!

HAHHHAHAHAHHAHAHAHAHAHAHAH!!!

What, are they going to make a game console for tetris and call it "gaming"? That's what they do with macs already!

The reason a Apple console will fail is because usually REAL gamers know that apple is BS. And therefore hate their guts, as I do. Therefore... games minus gamers = no income.

The_Blood_Raven 05/28/2009 2:02 AM
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war2k9 :
Apple can never make a good game system.Just look at the games for macs.



Agreed, but Blizzard makes great MAC ports... thats it.

mlopinto2k1 05/28/2009 2:06 AM
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vorless 05/28/2009 2:30 AM
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The system they make will probly cost 1000 - 1500 USD.

exfileme 05/28/2009 2:39 AM
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The iPhone / iPod Touch 2G is already in a position to knock out the PSP and DSi on the hardware front. Although the likes of Capcom, Majesco, Konami, Sega and other gaming industry veterans are slowly starting to jump on the bandwagon with serious attempts, Apple still needs that prime 3rd party support to be a real gaming console contender.

sicundercover 05/28/2009 2:57 AM
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Even if Apple designed a great gaming system they would have to choose a market to compete in. If you decide to go for the Nintendo market your going to have a real tough time and going for the XBOX/PS market is even harder because they already have 2 good choices.

Considering that many Apple users wouldnt be caught dead with a MS product Im sure there is only a small market to be stolen from MS in the first place. With that said Apple would be forced to compete with either Sony or Nintendo and since many "Apple Gamers" (wow that sounds even funnier out load) tend to lean more towards the Wii, it looks as if Apple is forced to compete directly with Nintendo.

The Schnoz 05/28/2009 3:07 AM
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I'm sorry, but you're not a player until you have a first party game department and a must have title. iPhone has neither of these. Where's iPhone's Halo, GTA, or Mario? I didn't think so. Although the iPhone has many units sold most of these are to use the device as a phone or status symbol, not a gaming system. Although the iPhone is pretty powerful I have yet to see any game on it that rivals those on my PSP. Also the PSP 2 is rumored to be out soon (which will undoubtably be more powerful than the iPhone), the Zune HD (ditto), as well as the DS(i) which is the least powerful handheld, yet the top selling of all time, whatever that is worth. I'm not saying the iPhone is anything to write off, but I don't think it's proven itself for gaming yet.

eddieroolz 05/28/2009 3:26 AM
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war2k9 :
Apple can never make a good game system.Just look at the games for macs.



Couldn't have said it better.

Apple does not mix well with gaming.

dante01010 05/28/2009 3:58 AM
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dante01010 05/28/2009 4:04 AM
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Anonymous 05/28/2009 4:15 AM
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Apple Bandai Pippin. Epic fail.

leafblower29 05/28/2009 4:34 AM
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An apple console will have Wii specs at a PS3 price, if not more.

cruiseoveride 05/28/2009 4:44 AM
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More games for Apple = More games in OpenGL = More games hackable to run on Linux. ie +1

Anonymous 05/28/2009 4:58 AM
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Apple should obviously release a gaming console from a business standpoint. Plenty of people will simply buy it because Apple makes it, meaning Apple can sidestep one of the biggest issues people tend to have with consoles; The games. Apple won't need any games to succeed.

That said, assuming the same people who are in-charge of the rest of Apple would be in-charge of their might-be-console division, it won't be something I'd be interested in.

kami3k 05/28/2009 5:10 AM
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Apple a player in gaming? ROFL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

kami3k 05/28/2009 5:11 AM
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dante01010 :
Mac OS X was never intended for gaming and it's still faster in some open gl games than windows



Who cares? How about directX games, oh wait Mac's can't run them. pwned.

RicardoK 05/28/2009 5:35 AM
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stridervm 05/28/2009 6:02 AM
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Technically Apple did create a console before.... With help from Bandai...... Didn't work out well though.

http://en.wikipedia.org/wiki/Apple_Pippin

deltatux 05/28/2009 6:23 AM
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Thing is is that people underestimate Apple. I can see big things for Apple. Looking at the ubiquity of the iPod and the surgence of the iPhone and iPod Touch it make sense to double it as a video game player. This is something that Sony and Microsoft will have a hard time to grasp. Apple has already established a strong iPod brand and to add gaming to it is just a great business opportunity.

Sure, MacOS X isn't popular as a gaming platform, and the market share pie charts shows that. However, if you account the fact that there are a lot of MacOS X software programmers out there and the fact that all the subsystems are based on open standards like OpenGL, OpenAL and soon OpenCL, it makes it an easy platform for developers to push onto these systems since the iPhone OS is a cutdown version of MacOS X which is just UNIX with Apple addons and the outreach of UNIX in the industry is a lot more than most of you realize. These market share pie charts also shows that most portable media devices in the world are iPods. Apple has the same position as Microsoft has on the portable device market. So those who mock Apple's position should make a mockery of Microsoft for Windows. I believe having Apple in the gaming market would have an interesting alteration of how the market will be for gamers.

If any gamers have worked with Linux and Macs, they would see the true power of OpenGL ... portability. If developers uses OpenGL, the same game can be easily ported to other platforms. Most games that are ported to the Mac or to Linux ... it can be easily ported to either platforms or to Windows if it came from Linux (and there are games that happen to do that).

So before anyone discount companies entering a market because they have little to no background in a certain industry, don't go mocking because your beloved Microsoft has done it. Heck, I own the XBOX 360 and was stunned when they released the XBOX. Once I got one, I liked it better than the Playstation. Apple has the portable market and the iPhones actually have the capability to be a portable gaming console, more so than the PSP.

matt87_50 05/28/2009 6:24 AM
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I wonder if apple would release the SDK for pc, or make you buy macs? (like they do with the iphone)
and anyone who disses apple or anyone for that matter because they can't run DirectX can STFU! cause you are just like an apple fan boy! DirectX is awesome cause only microsoft uses it for things they create them selves, where as openGL is designed to work as an interface to any 3d device, pc Video cards, to the little video cards in phones it has to be alot more flexible (can directX use fixedpoint?). so saying directX is awesome and openGL is crap is like saying Mac OSX is awesome and stable and windows is crap and unstable - because windows has to work with all hardware - not just the hardware selected by the company that makes the OS (btw, as a dev, i hate openGL, but I understand why it is bad)

deltatux 05/28/2009 6:24 AM
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Apple has the same position as Microsoft has on the personal computer*

*made a typo on my post above.

joshwood123 05/28/2009 6:34 AM
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deltatux :
Apple has the same position as Microsoft has on the personal computer**made a typo on my post above.



huh? how can u say that? PCs that run windows (MADE BY MICROSOFT) are close to 90-high 80% of the computer market! APPLE is crap in a nice white, aluminum case.
if apple makes a console, it will be slow, have no games, look nice, and "never crash" and cost 2X more than something 10X better

jerreece 05/28/2009 6:42 AM
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The Schnoz :
I'm sorry, but you're not a player until you have a first party game department and a must have title. iPhone has neither of these. Where's iPhone's Halo, GTA, or Mario? I didn't think so. Although the iPhone has many units sold most of these are to use the device as a phone or status symbol, not a gaming system. Although the iPhone is pretty powerful I have yet to see any game on it that rivals those on my PSP. Also the PSP 2 is rumored to be out soon (which will undoubtably be more powerful than the iPhone), the Zune HD (ditto), as well as the DS(i) which is the least powerful handheld, yet the top selling of all time, whatever that is worth. I'm not saying the iPhone is anything to write off, but I don't think it's proven itself for gaming yet.



Don't forget that the iPhone is currently only available to AT&T Gamers...

ct1615 05/28/2009 7:22 AM
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let apple make gaming consoles, im all for anything that makes steve jobs look like a tool


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