Analyst: ICS Does Not Solve Android's Main Problem

DisplaySearch analyst Richard Shim voiced concerns that Android 4.0 may not be enough for Google and tablet makers to achieve the breakthrough they are hoping for. In the end, Android does not solve Android's most pressing problem: Differentiation.

"The main challenge in the tablet market continues to be differentiation," Shim wrote in a blog post. "There are still too many tablets offering similar usage experiences, making it difficult to compete with the entrenched player, Apple and its iPad, and leading to a price-driven market."

So far, we have seen the iPad control the $500 and above tablet market, with Android and other competing platforms making waves only with heavily discounted products. Shim's expectation is that this environment will not change unless Google will give tablet makers as well as application developers tools that will specifically leverage capabilities in Android that Apple cannot match with iOS. In previous Android versions, Google leveraged this capability on smartphones and offered exclusives such as the Sky app to create an incentive to buy an Android phone.

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  • arael
    Here's incentive to buy an Android based device: It's not Apple.
    22
  • zodiac321
    Have you considered the fact that people like have different phones, and not having identical ones? Same thing for Tablets. Not everyone wants a slim tablet, thats why Toshiba made the Thrive. Some people don't want a full touchscreen, but want a keyboard...
    15
  • Camikazi
    Mrrtmrrt@kanaidaiOS 5 doesn't need iTunes. It can do everything over the air, though 36 million happy iPad users says your iTunes hate is overblown.

    Yea I have seen many people who use iTunes, not cause they like it cause they HAVE too to use their iPods or iPhones and all told me they did not like it. When a few got rid of their Apple product and I showed them how to use WMP or another Media Player to organize music and they saw the speed boost getting rid of iTunes gave they were astounded. Moral of story, 36 million people are forced to use the software, do not confuse that with them being happy to use it.
    14
  • Other Comments
  • zodiac321
    Have you considered the fact that people like have different phones, and not having identical ones? Same thing for Tablets. Not everyone wants a slim tablet, thats why Toshiba made the Thrive. Some people don't want a full touchscreen, but want a keyboard...
    15
  • arael
    Here's incentive to buy an Android based device: It's not Apple.
    22
  • Yuka
    I think that analyst got it backwards. In this particular case, the "fragmentation" of Android actually makes it attractive to folks that don't want to be locked down to 1 manufacturer+OS combo and have some degree of "freedom" to choose the underlying hardware and OS version. Even more, now that ICS has the apps support from tablets, makes it even more delicious! Besides, phone makers are entitled to "customize" the Android they get to fit their target market with the phone.

    Anyway, Windows could have those same advantages, but closed development ain't gonna cover that much market without some serious help to the manufacturers. The rapid development of Android is it's biggest strength IMO.

    Cheers!
    10