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World's First 4K Content System with Sony's Ultra HDTV

By - Source: Sony Blog | B 41 comments

You can't have a 4K Ultra HDTV without some kind of 4K Ultra HD content from Sony, right?

Sony said that the world's first 4K Ultra HD content system will be launched with the release of its XBR-84X900 84-inch 4K Ultra HD TV. The TV itself will come packed with 8 million individual pixels (3,840 x 2,160) and possibly enough sparkle and clarity to make you forget to go back to work or to feed the goldfish.

"The XBR-84X900 has a three chipset solution that incorporates Sony’s proprietary and critically-acclaimed X-Reality PRO picture engine and upscales video content to near 4K quality," said Sony's Ray Hartjen. "That’s right, the programming you currently enjoy, whether from cable/satellite or even your favorite movies on Blu-ray Disc, will be upscaled to an even higher resolution."

He goes on to point out that not only does Sony create 4K projectors, 4K upscaling Blu-ray Disc players and 4K Ultra HDTVs, but also 4K professional cameras for production studios. Even more, Sony has its own studio – Sony Pictures Entertainment – that produces 4K content every day. That said, most of that content will trickle down into its 84-inch 4K Ultra HDTV beast.

"In the next couple of weeks, the XBR-84X900 television will ship to customers who placed pre-orders since the product introduction in September," Hartjen said. "As an extra bonus, included free with the purchase will be the world’s first 4K Ultra HD delivery solution, complete with pre-loaded, native 4K entertainment."

The content will be super-cool mind-blowing brag-to-your-neighbors kind of media, not some goofy 4K junk shot as a short demo. In fact, Sony plans to provide full length feature Hollywood productions made available exclusively to those who purchase the 84-inch 4K Ultra HDTV.

"As the leader in the 4K technology platform, you will continue to see Sony refer to 4K Ultra HD because unlike other consumer electronics companies, Sony is involved in the entire technology ecosystem, including making 4K production cameras, producing 4K content, and even installing over 10,000 4K projectors in cinemas across the country," he said.

Sony's XBR-84X900 4K Ultra HDTV is supposedly available this month for a monster price of $24,999.99 USD. Features include dynamic edge-lit LED backlighting, a three-chip 4K X-Reality Pro picture engine, a 10-unit Live Speaker System, passive Full HD 3D capabilities, network connectivity and more.


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Top Comments
  • 15 Hide
    Anonymous , November 24, 2012 9:50 PM
    But can it upsacale Crysis?
  • 14 Hide
    spasmolytic46 , November 24, 2012 9:35 PM
    So wait if I give them 25k's they give me 4k's? Sounds like a rip off.
Other Comments
  • 7 Hide
    freggo , November 24, 2012 9:15 PM
    How long until the producers in 'the valley' will get their first 4K cameras ?
    After all, they have a history of helping push new technology along :-)
  • Display all 41 comments.
  • 6 Hide
    drwho1 , November 24, 2012 9:25 PM
    how long until 4K becomes obsolete and 8K is officially unveil as "the next best thing" on TV?

    after all we have heard of 8K for a long time now.... still 4K is finally beginning to appear.
    (at a ludicrous price of course)

    I give it 5 years before it starts making a dent in the market at a more decent and close to earth price.
  • 9 Hide
    halcyon , November 24, 2012 9:28 PM
    This is cool stuff but I won't be spending $25K on a TV anytime soon. ...but cool it is.
  • 2 Hide
    dimar , November 24, 2012 9:33 PM
    I hope Samsung goes all the way to 8k Ultra HD to show Sony who's the boss :-)
  • 14 Hide
    spasmolytic46 , November 24, 2012 9:35 PM
    So wait if I give them 25k's they give me 4k's? Sounds like a rip off.
  • 6 Hide
    jcurry23 , November 24, 2012 9:50 PM
    it's new technology everything is always super expensive when it first comes out.
  • 15 Hide
    Anonymous , November 24, 2012 9:50 PM
    But can it upsacale Crysis?
  • 0 Hide
    bustapr , November 24, 2012 9:51 PM
    the price is ridiculous, but its still good to see sony trying to stay relevant in tech advancement. like it or not, their high end TVs are some of the best. at this price I doubt they will inspire any other developers to bring out 4k tvs soon though.
  • 1 Hide
    vilenjan , November 24, 2012 9:55 PM
    I guess above 70 inch sizes, UHD makes sense. On the other hand i have seen a blu ray 108-p movie projected to a 100+ screen (projector) and it looked great, so....
  • 0 Hide
    A Bad Day , November 24, 2012 10:10 PM
    I'm still using DVDs. My dad bought like 4 different DVD players over a period of a decade, and refuses to buy a Blu-ray player because "it's a waste of money."

    The funny thing is, the most expensive DVD player we have is also the most sensitive one. Even slight dust on a DVD will cause it to lock up, unlike the three other players.
  • 0 Hide
    mesab66 , November 24, 2012 10:59 PM
    This is good, particularly at 84" in size .
    Of course, this is also the exact equivalent of 4 x 1080p TV's stacked together. We do need true 4k resolution content to made available at the same time since you really don't want the original 1x1080p content 'upscaled' into the remaining 3x1080p 'TV's' no matte how good the upscaling (mapping 1x1080p into 3 additional 1080p, I'm guessing, would be noticeable at reasonably close distances).
  • 0 Hide
    Anonymous , November 24, 2012 11:47 PM
    Who exactly are these TVs aimed for?
  • 1 Hide
    kingnoobe , November 24, 2012 11:58 PM
    While I won't be owning one anytime soon glad they're finally coming out. Another 8 years and something like this might become in my price range.
  • 4 Hide
    fuzzion , November 25, 2012 12:13 AM
    Porn never looked so good
  • 0 Hide
    wemakeourfuture , November 25, 2012 12:22 AM
    TruthSirTruthWho exactly are these TVs aimed for?

    Did you ask the same question when 720p/1080p tvs came out?
    Because its for exactly the same reason why those came out. Better picture quality.
  • 5 Hide
    dark_knight33 , November 25, 2012 1:17 AM
    Technology is finally progressing to irrelvancy:


    The average viewing distance for living room HDTVs in America is around 7 to 10 feet, depending on the screen size. So to appear "perfectly" sharp with 20/20 Vision like the iPhone 4 Retina Display, HDTVs only need a proportionally much lower PPI in order to achieve "Retina Display" status and have the HDTV appear "perfectly" sharp and at the visual acuity limit of your eyes.

    Existing 40 inch 1920x1080 HDTV is a "Retina Display" when viewed from 5.2 feet or more
    Existing 50 inch 1920x1080 HDTV is a "Retina Display" when viewed from 6.5 feet or more
    Existing 60 inch 1920x1080 HDTV is a "Retina Display" when viewed from 7.8 feet or more

    Since the typical HDTV viewing distances are larger than the minimum distances listed above, the HDTVs appear "perfectly" sharp and at the visual acuity limit of your eyes.
  • 1 Hide
    Lekko , November 25, 2012 2:26 AM
    Sorry, we need 4K PC monitors first. How is anyone supposed to edit 4K content on 1080p screens?
  • -2 Hide
    A Bad Day , November 25, 2012 3:38 AM
    LekkoSorry, we need 4K PC monitors first. How is anyone supposed to edit 4K content on 1080p screens?

    Uh, multimonitor setup?

    On serious note, I would prefer one 4k res monitor than four 1k res monitors. Less software issues and looking at the bezels.
  • 0 Hide
    JOSHSKORN , November 25, 2012 4:39 AM
    If anyone, James Cameron will make use of this first. That's my bet.
  • 0 Hide
    SteelCity1981 , November 25, 2012 5:03 AM
    Ultra High Def TV's are coming and yet many broadcast stations and cable providers still broadcast their signals in 1080i , let alone 720p or 1080p for that matter. At this rate boradcast stations and cable providers won't support Ultra high Def until 2025 lol.
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