Verizon Takes on Sprint's 3G Network (And Wins)

3:00 PM - November 25, 2009 - By Jane McEntegart - Source : Tom's Guide US

Mirror, mirror on the wall, who in the land has the fairest network of all?

Verizon's just come away from a very public battle with AT&T regarding advertising. Big Red was taken to court for the "There's A Map for That" advertising campaign and, while the suit is not over yet, a federal judge last week refused to grant AT&T a temporary restraining order that would stop Verizon from showing the commercials until both make their case in court. This week, Verizon has set its sights on Sprint and the company's claim that it has the most reliable 3G network.

The Associated Press reports that Verizon has complained to the National Advertising Division of the Council of Better Business Bureaus about Sprint's "America's most dependable 3G network" tagline. According to Verizon, the most recent Nielsen study shows Verizon has fewer dropped or blocked calls than Sprint.

Unfortunately for Sprint, the suits agree. While the carrier intends to appeal the decision, the advertising watchdog has asked Sprint to drop the commercials. Sprint believes reviewers should look at more than one set of tests to avoid one-time events like weather or bad cell towers.

Sprint - The Now Network

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Comments

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sunflier 11/25/2009 2:25 PM
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TV is over-bloated with pointless cell phone company commercial wars.

God I miss the land-line days.

bk420 11/25/2009 2:41 PM
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wireless service is overpriced.

pooflinger1 11/25/2009 2:41 PM
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I fail to see how a Bad cell tower is a one time issue. If a tower is bad or defective, I think it goes to say that it will always have problems. Out of all of the carriers, Verizon dumps more money than anyone into their network. I could be wrong, but the last number I saw showed that they put almost as much money into their network as all the rest combined. Well, if that's true, it shows. These other companies are trying to battle Verizon on something that it does extremely well; better than everyone else. An unlike standard advertising campaigns, they aren't advertising anything untrue. Sure, one could argue that they word it a little fishy. But when it comes down to it, the coverage maps get the point across and do it well. No way to misinterpret them unless you're and AT&T exec or mentally handicapped.

buwish 11/25/2009 3:22 PM
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I must admit that Verizon has been quite busy of late and needless to say, very effective with their ads. I'd like to see what kind of Q4 sales they'll have.

cappster 11/25/2009 3:33 PM
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I see nothing, but positive things for the consumer coming out of this situation. They are brewing bad blood between each other and will battle it out. I predict the consumer will win with lower pricing schemes and better service.

city_zen 11/25/2009 3:41 PM
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I guess T-Mobile is next ...? :D

gimarbazat 11/25/2009 3:56 PM
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montezuma 11/25/2009 4:41 PM
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You mean that commercials actually provoke some people to make purchases? I, for one, have never been amazed enough by a commercial to buy anything.

toastninja17 11/25/2009 4:56 PM
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webbwbb 11/25/2009 5:02 PM
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montezuma :
You mean that commercials actually provoke some people to make purchases? I, for one, have never been amazed enough by a commercial to buy anything.



You need to look up 7-up commercials on YouTube. There are some really good ones that make me want to buy 7 up just to support the hilarious commercials they have had.

http://www.youtube.com/watch?v=E93sBTnC_Fs
http://www.youtube.com/watch?v=nkgQFOOr7ug
And my personal favorite: http://www.youtube.com/watch?v=WI2R2JKScow

tayb 11/25/2009 5:26 PM
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gimarbazat :
I guess they feel very unsecure if they do this. Like Apple also who is making all these s..hity ads against Microsoft. Don't understand why people focus on making ads that direct attack the competition. Why dont they focus on making good ads for their products?I have never seen this kind of stupid ads strategies before I came to US.I guess US is not spared of stupid things either



lol what? In every Verizon commercial I've seen so far they PROMOTE their network while deriding a competitors network and then PROMOTE their cell phones, services, and other products while deriding a competitors cell phones, services, and products. It's a brilliant marketing strategy. If you think that sort of ad is stupid you clearly don't understand the goal of an advertisement.

flyinfinni 11/25/2009 5:57 PM
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There is a difference between Verizon's marketing and that of Apple Etc.- Verizon is clearly stating the strong points of their services and how they compare to their competitors- totally legitimate and good advertising. Apple whole goal is to make the overweight, idiot "PC" look stupid, while the sexy, young up-and-coming actor "Mac" looks cool and trendy. That has nothing to do with the actual products etc. All the Mac commercials do is irritate me and make me NEVER want to buy an Apple product.

Abrahm 11/25/2009 6:06 PM
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I had Sprint a few years ago and the service was absolutely horrible at my college. I would have to stand up on chairs in weird positions to get and keep a signal. It was a great day when I switched to Verizon.

mayne92 11/25/2009 6:10 PM
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I can't even tell you when a commercial actually influenced my decision to buy into it...I'll stick to my experience, reviews and word-of-mouth

So much money is wa$ted on advertising...that jack up the cost of products

jgiron 11/25/2009 6:33 PM
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Quote :wireless service is overpriced.


and over taxed!

o0RaidR0o 11/25/2009 6:51 PM
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flyinfinni :
There is a difference between Verizon's marketing and that of Apple Etc.- Verizon is clearly stating the strong points of their services and how they compare to their competitors- totally legitimate and good advertising. Apple whole goal is to make the overweight, idiot "PC" look stupid, while the sexy, young up-and-coming actor "Mac" looks cool and trendy. That has nothing to do with the actual products etc. All the Mac commercials do is irritate me and make me NEVER want to buy an Apple product.


I couldn't agree more flyinfinni! A good example of the Mac ad is when they depict a user carrying his/her files deciding whether they should upgrade to W7 or go Mac. While suggesting moving to Mac will be less of a hassle, ahem excuse me a lot if those windows created files will not migrate to Mac, there still is the learning curve to use a Mac, and the real world expense of buying and owning a Mac. All of which Mac sidesteps in there ads.

techguy378 11/25/2009 8:39 PM
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p05esto 11/25/2009 9:00 PM
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Verizon is kicking ass and executing the prisioners lately. I hope Microsoft does the same, Apple and Google are getting on my nerves with their smugness and untrue commercials.

jacobdrj 11/25/2009 9:59 PM
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I saw a commercial for the new Straight Talk service, and I pounced. All they needed to do was tell me they had better prices and better service and I was all over them.

Couldn't be happier. Better value than Net10 (same company different plan) and better service than BoostMobile.

Antilycus 11/25/2009 9:59 PM
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im confused. People still watch TV w/ the 4 minutes commercial breaks? I stopped watching TV that way a few years ago and think about how much time I've had extra since I've ditched commercials. 20 miuntes worth of commercials, per 1 hour show. I've watched at least 20 seasons of different shows, that with 14 episodes per season x 20 season = 1703 hours i've saved in my life. or 70 days of my life i've saved by not watching commercials.

groveborn 11/26/2009 4:16 AM
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montezuma :
You mean that commercials actually provoke some people to make purchases? I, for one, have never been amazed enough by a commercial to buy anything.


That's not true. You may not have noticed a passion rising in your bosom, but at some point you took some commercial's advice and purchased something advertised. How else will you have known about the existence of the product?

matt2k 11/26/2009 4:44 AM
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to be honest, i like to think i'm not influenced by ads, but i probably am since they're everywhere, but i bought my blackberry simply because i went into an orange store and asked for a mobile that could deliver fast internet at my fingertips whenever i wanted it. (although i did end up getting a different carrier cos they had a better offer)

ford75chero 11/26/2009 5:38 AM
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IMO the battle on the superior carrier on the same network and technology is retarded and all advertising. As an employee of a cell carrier in the technical triage team I can tell you that both sprint and verizon are identical coverage using the same towers. Both parties have roaming agreements to use each others towers which is in the interest of expanding the network at a low cost. A comparison of GSM (global system for mobile communications) vs. CDMA (code division multiple access) would be a valid point. The only difference in coverage in the same network would be from signal strength qualities of the phone including prl updates and firmware updates, or if you are on a prepaid program which limits you to only towers the prepaid company owns and will not "roam" on other towers or use the benefits of roaming agreements hence the lower cost. Verizon Phones use Sprint towers as do Sprint phones use verizon towers. The only real difference between the two companies is one's android phones don't get blurry every 24.5days and the others do. LOL Either way verizon or sprint is way faster than At&t as long asyou dont talk and need data on your phone at the same time. My 2 cents

Anonymous 11/27/2009 5:16 AM
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Yes but even though you have sprint service and can roam on a Verizon network Verizon will give their bandwidth to their paying customers. My friend had Sprint wireless internet on his laptop but it always connected to Verizon 1x network because he didn't get sprint service at his house. Needless to say his internet was slow on the Verizon network with a Sprint contract, But if I hooked up my data cable and dialed through my phone I had 3G network internet speeds on his laptop dialed through my phone. So yes Sprint can use verizons towers but they don't get priority to the bandwidth if verizon customers are using the tower.

santeana 11/27/2009 10:35 PM
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Ever notice none of these carriers ever comes on and says "The most value for your dollar!" or "We never over charge" or anything like that? just a thought.

Anonymous 11/28/2009 1:30 AM
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2 things..
First. A cell tower issue can, in fact, be a one time thing. Antenna's, RF lines, BTS's, Telco etc.. all components of a cell tower can go bad or suffer issues. If your car burns out a washer fluid pump does that mean your car is "bad" forever more? No.. It means you fix it. The same for a cell tower and all it's associated equipment.

Second. Sprint and Verizon don't use the same towers. This is oversimplification of a larger issue. Sprint's traffic will never run on a Verizon tower unless there isn't a Sprint tower in the area. And then ONLY if they have a roaming agreement in that area.
Carriers do frequently co-locate on the same towers. But everyone has their own equipment on that tower. Their own antennas, their own RF lines, their own BTS's. There are multiple factors that can influence carriers. So to say it's all CDMA and therefore the same is really an ignorant statement (ignorant in an uninformed way and not an insulting one). You can put 4 CDMA carriers on one tower and I can show you 4 different footprints, 4 different spectrum useages, 4 different tolerances for noise, 4 different capacity builds and 4 different ways to build a network. Even something as simple as antenna position on a tower will effect things. Cricket? Cricket operates so high in the CDMA spectrum that, at the same power output, they have almost 20% less coverage than another carrier lower in the spectrum range.

Advertising is snake oil and who can peddle words the best. National carriers will almost ALWAYS include the words "National" or "Nationwide" in their pitches. Why? Because they can't say they have the best network period as there are many rural and mom and pop carriers who can absolutely crush them in network quality.. in their areas. But they aren't nationwide.

5 years as a switch engineer and 10 as a Network Field Engineer for a Wireless carrier back me up on this.

ford75chero 11/28/2009 5:21 AM
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I do not argue your technical knowledge but I do ask you this. If all antennas are owned for the most part by the company using them, then why do all carriers have clauses in the contract in reguards to usage that states if more than X% is spent in roaming coverage for usage, then you are allowed out of your contract? Because the carriers charge each other for the usage of the tower on a quantity used basis. This means the more you use the tower the more costly it is for your carrier hence the contract clause. Is that using just the structure? I don't believe so.

AtuBrian 11/29/2009 1:22 AM
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hmmm

rockheim 11/29/2009 7:45 PM
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Not all carriers have such clauses. But many carriers do have terms in their contracts that state that you won't get charged or incur fees for roaming "in network".
Roaming agreements are not carte blanche contracts. Just because Verizon has a roaming agreement with Alltel doesn't mean that there are no fees associated with it. All roaming agreements are are negotiated fees for intercarrier roaming. Meaning Cricket may have to pay .20 a minute to Verizon for one of their customers hopping on to their tower but Alltel or US Cellular only pays .05 a minute.

Getting a phone in an area not served by a carrier or using your phone mostly in an area that is not covered and you can opt out of your contract because at some point and time you WILL begin to incur additional fees and the like. And most carriers will let you opt out.

You can also have your contract terminated for such behavior as well.

No carrier in their right mind, no amount of "savings" would lead them to tower/resource sharing as a matter of their network plan.

Look at AT&T right now. They've so oversold their data network that their customers are suffering and suffering large. Do you think that Verizon wants to take AT&Ts traffic for them? Why would Verizon want to compromise their network to save AT&T's bacon? Where's the financial incentive to do so? The flip side being what company in their right mind would want to subject their customers to another carriers network? You have no quality control, no way to guarantee the network or experience for that customer. Our sys performance engineers and RF guys would just as soon tear out their own eyeballs with McDonalds straws rather than let one of our customers onto someone elses network.

Also consider that since carriers subsidize the handset purchases of customers.. ie.. we sell that fancy new smartphone to you for $50 but we still had to pay the vendor $500 for it. So we need $450 out of your pocket to simply break even. So it would take far longer to break even if we were paying for your handset AND for you to roam on another network.

Now. There is an exception. Flyover/rural country. The 80 or so members of the Rural Cellular association have towers in places where AT&T, Verizon et al don't want or need coverage. They'll take the chance and the hit to simply eat the cost for the insignificant amount of customers who drive coast to coast or through rural America. US Cell made their fortunes that way. Raping the big carriers on roaming through their network and other smaller carriers and even ma and pa rural networks do the same.

In developed areas, big cities and even surrounding areas you'll never find a carrier that doesn't have it's own equipment in play. Beyond all the quality control issues and everything else who on Earth would you give another carrier even .01 a minute for your sub to roam on them when it only costs you .0001 a minute to carry those subs yourself? True, building a cell site is an expense.. But most sites pay for themselves within a year or 2. Get a big city site with 11 T1's going to it and that site just prints money.

Most people don't truly understand the true scope and scale of the issues. Not only as it pertains to the business model for carriers but even into the more tinfoil hat realms such as government eavesdropping. I can single out an average suburban/rural border site of mine.. Not quite farm.. not quite city.. a nice border site. Voice for a single day.. 3 sectors.. 44,000 minutes of traffic for the last 20 hours. About $2000 dollars a day if we were to roam those callers on someone else's network. For a site that is almost in the farm lands. One of my busier sites.. closer to the city.. true suburbs.. 145,000 minutes of traffic. Voice only.. Last 20 hours.. It's noon here so these figures include the overnight.
Think that a carrier is going to hand that traffic to someone else to handle at .05 a minute rather than handle it themselves for .0005 a minute? Multiply over the years.. lather, rinse, repeat.

Bottom line. No carrier actively "shares" their network with other carriers as a matter of course in order to save money.. Other than the aforementioned rural/flyover exceptions.

ford75chero 12/01/2009 8:25 AM
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In alot of the things you said I completely agree with you. I agree on the following points: 1. "Roaming agreements are not carte blanche contracts. Just because Verizon has a roaming agreement with Alltel doesn't mean that there are no fees associated with it. All roaming agreements are are negotiated fees for intercarrier roaming." Cost per use basis. We have established that.

2. "Do you think that Verizon wants to take AT&Ts traffic for them? Why would Verizon want to compromise their network to save AT&T's bacon? Where's the financial incentive to do so? The flip side being what company in their right mind would want to subject their customers to another carriers network? You have no quality control, no way to guarantee the network or experience for that customer: Financial incentive? the roaming charges are as good as the customers on verizon contracts. Money is green no matter whos hand it comes from. The towers that could be considered roaming coverage want to give quality as well being you are providing a service the customer is paying for. if the customer cant use thier phone thier they are less likely to use your services and therefore make money off roaming charges between carriers. Also note this might be an ie. story but att is gsm and verizon/sprint/local cell places in wa state are cdma. No sharing between networks of different techs.

where i respectfully disagree is:Bottom line. No carrier actively "shares" their network with other carriers as a matter of course in order to save money.. Other than the aforementioned rural/flyover exceptions. Many carriers especially local ones roam with the same cdma technology outside of thier area. Ever seen a prompt on your phone for data roaming? probably because they want to differentiate networks and because your using a foriegn tower. Also some cdma phones have a prl update function on them which is an update of tower definitions if you will. Preffered roaming list is the long name but it is a guide of what frequencies and thresholds to hold calls in when switching towers from home network to roaming coverage. 2 more pennies

rockheim 12/01/2009 2:19 PM
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True but not for the reasons you think. Roaming lists are only for when your home network is unavailable.

If it were true that networks actively shared not towers but BTS (base stations) in order to save costs then the roaming clauses and right to terminate wouldn't be in the contracts. If Cricket didn't want to build towers in Chicago and instead figured they'd just enter into a roaming agreement with US Cell or Verizon then why have a clause to terminate the contract for excessive roaming? Why sell a service you plan on terminating? It's in your build plan to roam in this location.. Why set up a penalty to your subs for roaming then?

forgive the out of order responses here.. Going bottom to top..
Money is green. It also rules all in business. Yes. Verizon will take other traffic. They make more money on it. Only to a point. And the other carrier that is paying the roaming charges.. is losing money. A lot of it. They're essentially paying the other carrier to take their sub. And then there's the aforementioned quality control issue.
And yes. I understand the different technologies I'm merely throwing names out for the purposes of example and in no way mean it to be a specific or binding fact.

The point still remains. While you can roam and while there are roaming agreements between carriers a carrier will never make money roaming their subs onto a foreign network. Which is why there are termination clauses in the contracts. If it weren't true and say Verizon sold service in an area where they owned no towers and merely would use there roaming agreement with Alltel why would they have a termination clause at all? Why would they sell service to people where they would make almost no profit? Remember.. we have 2 year contracts in the industry because we understand that it will take at least one year to simply break even over the phone subsidy. And this is when your supporting a caller on your own network at fractions of a cent per minute. How long would you need a sub to stay active when you're paying another carrier several full cents per minute to carry your sub for you?

Roaming charges are expensive for a reason. Even intercarrier roaming charges. It takes network resources away from legitimate subs. It's a penalty meant to discourage use.

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