Microsoft's "I'm a PC" Ads Partly Produced on Macs
It seems at least part of Microsoft’s “I’m a PC” commercials were produced with software for Apple machines.
According to a report in ComputerWorld, four of the images made available on Micrsoft’s PressPass site, which appear to be frames from the television ads, display the designation "Adobe Photoshop C3 Macintosh" when their file properties are examined. However, despite the fact that these appear to be still shots from the actual commercial, not all of them were generated on Macs. ComputerWorld reports that the sample print ads, which highlight the campaign’s "Life Without Walls" slogan, were produced using the Windows version of Adobe.
While the web goes nuts over who’s using which to produce what, we think this can only be good news. Microsoft is really pushing this, “Life Without Walls” idea. Just because you use a PC, that doesn’t mean you’re a stuffy guy with glasses and a suit, stuck middle management and a corner cubicle and while the “Get a Mac” campaign is a lot more, er, direct in pointing out the difference between PCs and Macs, it’s not always that far off the mark.
At times the “I’m a Mac” ads portrays PCs as boring, slow, incompatible and laborious to set up. However, at least one of the adverts starts out with the right idea. Macs are good for movies, music and pictures, PCs are good for spreadsheets and pie charts. Okay, so PCs are good for more than just spreadsheets, but mediawise, a lot of people go Apple and he fact that Microsoft is using Apple machines to (partially) produce its commercials could be really good for the campaign for two reasons.
Reason one is that it fully reinforces the concept of the company being all for “Life Without Walls.” Sure, shark divers, actors, writers, scientists, fashion designers, musicians use PCs but lots of people don’t and that’s okay. Microsoft is saying (whether it’s intentional or not is still unclear), “Lots of people do, but you don’t have to.”
That aside, it also gives Microsoft a little moral high-ground. Over the last week or so, a lot of people have labeled the “I’m a PC” campaign as the company directly hitting back at Apple but we’d be inclined to disagree. The ad points out that Apple has made PC into a stereotype, but despite the Apple commercials, it doesn’t go into the inadequacies of Macs in any way, shape or form. All Microsoft’s ads endeavor to do, is change your mind about PC.
Whether Microsoft intentionally used Macs in the production of its ads or if it was just an oversight, we like the idea that the company is big enough to admit (inadvertently or not) that maybe a PC isn’t for everyone but that that’s okay.
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Mac's are like whores.They may look pretty and exciting,but the PC is your wife,who you can actually live with through the rest of your life.
omg die mac fanboi. media is better on the pc (eg games)
Agree, Damn those whores. Waste of money.
This is old news... By the way, MS did not produce these ads, the ad company has that job... and they happen to use Macs (as surprising as that is).
apple fanboys have it so simple. Just buy anything with an "i" before the name. No thinking required.
I think they need some iCereal and iOrangeJuice to make breakfast shopping easier too.
Do mac users have to be so assive? Then how many macs are connected through servers running Windows Server 2008?
Who gives a shit?
Really.. Who gives a shit or not, PCs pwn in just about every way. This next part is for the writer who writes these damn things. What gives you the right to be a bias and come to your own conclusion on something that no one gives a flying fuck about? All of the smart people (95% of the planet) knows that Macs suck ass. Notice how Microsoft's adds dont say SHIT about Apple? and how all of Apple's shit has PC/Apple? Saying NOTHING about a competitor is what advertising is about. Apple is just being rude and acting like 5yr old kids (what their company is made up of [either that or chimps from India]) PLUS APPLE DOESNT USE OSX ON THEIR CORPORATE COMPUTERS, THEY RUN LINUX REDHAT!
This article sounds like its trying to add a lot of meaning and thought behind something that probably wasn't even considered - just like when people read way too much into Obama's using of that common slang term "lipstick on a pig".
Remember, computers - PC and Macs - are just tools we use to get some job done. Which one we use is irrelevant as long as its a computer with the right software for the job.
This is old news... By the way, MS did not produce these ads, the ad company has that job... and they happen to use Macs (as surprising as that is).
QFT.
@ ravenware:
Exactly. How is this news?
I'm surprised that Microsoft came up with a slogan like "Life Without Walls". If you don't have walls, why would you buy windows?
I'm surprised that Microsoft came up with a slogan like "Life Without Walls". If you don't have walls, why would you buy windows?
A window wall? lol.
I am PC, and atleast I can overclock it..
Do mac users have to be so assive? Then how many macs are connected through servers running Windows Server 2008?
And furthermore how many Macs are running Microsoft Word?
It doesn't even matter if someone in the long process of making an ad used a mac. It really doesn't.
[citation] THEY RUN LINUX REDHAT![/citation]
I like Linux, I just used it for the first time today in school.... I used centOS 5....
And we'll all see you again tomorrow for another WTF moment with Jane.
I'm surprised that Microsoft came up with a slogan like "Life Without Walls". If you don't have walls, why would you buy windows?
To answer that, you have to ask yourself this question: What makes the ultimate window? No wall
Mac's are like whores.They may look pretty and exciting,but the PC is your wife,who you can actually live with through the rest of your life.
haha, thats the best way to put it!
I am PC, and atleast I can overclock it..
I'm a mac, and so can I.
oh...no...wait...I need a third party hack to overclock me...and I'm such a glossed over pile of shit all the way down to the system timer that without a patch, I'll actually start counting seconds faster and cause system instability.
So then, I'm a mac...and I guess I don't overclock after all.
This actually highlights one of the idiocies of PC versus MAC debates. Photoshop CS3 is an application that comes in Windows and MAC versions. It doesn't matter which one you run it on. It is the same f-wording app. It offers the same features in both versions. So, they could just have easily created those images in the PC version.
Who gives a rat's hairy one what OS they ran Photoshop on???? It does nothing to make either platform look better, but I would bet THG readers could easily build a PC that runs Photoshop much faster than the MAC can, for less!
This is the thing, people are so ignorantly STUPID that they think that a better computer is one thats "shiny".
This is obvious as i can get a quad core and 3 gig and 2 TWO TWO!!! TOW HD's that are 320 gig on DELL DELL!!!! DELL THE WORST PLACE EVER FOR COMPS!! *sorry it isnt really, but they do suck* and yet a mac is 1300+ dollars for one HD, 1-2 gig of ram and only a dual core..
Shiny costs to much.
I'm a PC, and guess what i can play crysis on high.
Oh, and watch Youtube and watch videos and do photoshop *with my Quad-core unlike you my macophilla friends* and i can also even have the bliss of haveing computer software under 50 bucks! Life is great aint it ol' macyboy!
Tell me, if you go into the CIA or FBI or Police station or millitary HQ what do you see? NOT MACS. Wonder why? it's something called brute force and reliability. Something macs do not have thus far..
As for paying 1000+ for a computer thats "shiny" just to play "media" *which in mac means movies only from what i have seen, since they SUCK on games* yeah... i'll stick with my 800 dollar computer that can play crysis on high.... has a quad core, and oh! can also do some awesome bluray videos!
Actually, I'm not surprised. Most of these advertisements are 'outsourced' to advertisement firms. Most advertisement firms use Macs in their environment.
Really.. Who gives a shit or not, PCs pwn in just about every way. This next part is for the writer who writes these damn things. What gives you the right to be a bias and come to your own conclusion on something that no one gives a flying fuck about? All of the smart people (95% of the planet) knows that Macs suck ass.
Talk about bias... speak for yourself. All of you need lives. I really hate people who talk out of their asses just because they feel threatened by another company. It's pathetic. Especially when half of the things any of you say is just plain wrong and idiotic.
In other words:
Jaragon13 has an ugly wife that needs patching some tuesday in a month.....
At least on a Mac you can choose: Mac or PC
On a PC you are stuck with a window (with no pretty view) Oh, yeah, you can play a game that you can't play on a Mac. Woot Woot!
Some of the comments here remind me of the "M$ = evil" days. Everyone loved to bash MS until their faces were blue. Now the band has changed teams and riding the "Apple = evil" wagon.
You guys crack me up.
On a PC you are stuck with a window (with no pretty view) Oh, yeah, you can play a game that you can't play on a Mac. Woot Woot!
Windows just happens to be the only major commercial OS.
There are plenty of operating system alternatives for the PC. Linux, Unix, BeOS, FreeBSD, and the list goes on.
True. And some of those have highly addictive games that cost nothing and have no DRM and work fine on $30 graphics cards.
I'm surprised that Microsoft came up with a slogan like "Life Without Walls". If you don't have walls, why would you buy windows?
Google "Crystal Cathedral."
They built a cathedral with windows, literally.
True. And some of those have highly addictive games that cost nothing and have no DRM and work fine on $30 graphics cards.
Like Command & Conquer First Ten Years Edition. Still not available on OSX.