Microsoft has announced that it will no longer be producing Zune MP3 players, preferring instead to focus on Windows Phone.
Microsoft has confirmed that it will no longer be producing the Zune, wrapping up five years of production on the company's Zune music player. The company confirmed late yesterday that it would no longer be producing Zune hardware, with Windows Phone now the focus of Redmond's mobile music strategy.
While the Zune was never insanely popular, the device was not a complete flop either. So, what's going to happen to those that already have a Zune? According to Microsoft, not much.
"So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today," the company said via a statement on Zune.net, adding that it will honor all warranties and continue customer service.
"And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us."
The Zune first launched in November 2006 in the form of the Zune 30 (30GB). Twelve months later, the Zune 80 (80GB) was launched, along with the more compact Zune 4 (4GB) and Zune 8 (8GB). September 2008 brought the Zune 16 and Zune 120 (16GB and 120GB, respectively). Finally, in September 2009, Microsoft announced the stunning Zune HD (pictured right) in 16GB, 32GB and 64GB capacities. None of the Zune players were ever launched outside of the North American market.