Microsoft Kills Zune Hardware; Service Lives on in WP

Microsoft has confirmed that it will no longer be producing the Zune, wrapping up five years of production on the company's Zune music player. The company confirmed late yesterday that it would no longer be producing Zune hardware, with Windows Phone now the focus of Redmond's mobile music strategy.

While the Zune was never insanely popular, the device was not a complete flop either. So, what's going to happen to those that already have a Zune? According to Microsoft, not much.

"So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today," the company said via a statement on Zune.net, adding that it will honor all warranties and continue customer service.

"And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us."

The Zune first launched in November 2006 in the form of the Zune 30 (30GB). Twelve months later, the Zune 80 (80GB) was launched, along with the more compact Zune 4 (4GB) and Zune 8 (8GB). September 2008 brought the Zune 16 and Zune 120 (16GB and 120GB, respectively). Finally, in September 2009, Microsoft announced the stunning Zune HD (pictured right) in 16GB, 32GB and 64GB capacities. None of the Zune players were ever launched outside of the North American market.

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  • Kami3k
    amk-aka-phantomWho needs an mp3 player nowadays, anyway? And I won't buy an mp3 player tied to any service. I will download and copy my music myself.


    Must be nice to be clueless about, well, everything.
    17
  • Kami3k
    Microsoft needs to fire their entire marketing department.

    Zune was superior to the iPod, as are many of Microsoft's products. It's just their marketing SUCKS!
    16
  • mattmock
    reggierayLet me also say I will not buy a iPod either. I see tools at the gym wearing these thing, hiding in their own little world. These things are anti-social devices, get a life and talk to your fellow man. You would be amazed what you may learn.

    I know that when I go to the gym I am really hoping that someone will come up and start an involved conversation while I try to work out.
    10
  • Other Comments
  • southernshark
    It makes sense. If they don't compete with Sony, for example, then just maybe Sony will make a Sony Windows 8 Tablet. In fact, that deal might already have been made. Microsoft got itself in a pinch in the past trying to compete with too many products, rather than focusing on supplying software to other people's products, which was the core of its business. So I think this could be a good decision.
    7
  • amk-aka-Phantom
    Who needs an mp3 player nowadays, anyway? And I won't buy an mp3 player tied to any service. I will download and copy my music myself.
    -11
  • Kami3k
    Microsoft needs to fire their entire marketing department.

    Zune was superior to the iPod, as are many of Microsoft's products. It's just their marketing SUCKS!
    16