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Kindle Fire Price May Drop to $149 Soon

By - Source: DigiTimes | B 10 comments

Amazon may knock $50 off the Kindle Fire price tag in order to make room for the Kindle Fire HD.

The latest Kindle Fire rumor is that Amazon may drop its price down from $199 USD to $149 USD. This will likely happen in 3Q12 as the company releases its revamped Kindle line and the Kindle Fire HD (2) tablet.

To expand its tablet market share, Amazon is reportedly looking to follow Apple's lead and release a new tablet while keeping the older model on the market with a reduced price. That said, sources from the upstream supply chain echo previous reports that Amazon will launch its Kindle Fire HD at the $199 for the "high-end" segment, and re-release the original Kindle Fire with several modifications with a $50 price reduction.

According to the sources, the 7-inch Kindle Fire HD will sport a screen resolution of 1280 x 800 whereas the original Kindle Fire will continue to burn at 1024 by 600. Amazon has reportedly halted the development of its rumored 8.9-inch model, but reportedly still plans to unleash a 10.1-inch version by the end of the year, or in 1Q13.

Amazon may be pushing to get its Kindle Fire HD out to consumers ASAP. Google is reportedly gearing up to introduce a 7-inch Nexus tablet -- manufactured by Asus -- next week during the Google I/O conference. It will supposedly sport Android 4.1 "Ice Cream Sandwich" and Nvidia's quad-core Tegra 3 SoC.

There are also rumors that Apple will release its own 7-inch iPad Mini sometime in 3Q12, and Microsoft is expected to announce its own 7-inch Kindle Fire rival at a special press conference on Monday. If anything, the 7-inch tablet market is about to heat up, sparked by the launch of Amazon's original Kindle Fire last year.

As sources point out, the number of Kindle Fire units sold has dropped significantly over the last several months. The company was able to achieve sales of up to 5.5 million units by the end of 2011, but the numbers took a nose dive in 1Q12, reaching up to only 800,000 units sold -- a mere 4-percent market share. Samsung's 2nd-generation Galaxy Tab line took Amazon's place with a 16.8-percent market share.

The drop in Kindle Fire sales is mainly blamed on Amazon's North American focus. Will the be the same case with the Kindle Fire HD? We'll have to wait and see when the tablet(s) launch later this year, but lowering the original Kindle Fire's pricetag in the meantime should get more units moving off retail shelves.

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  • 0 Hide
    burmese_dude , June 16, 2012 12:13 AM
    If you download all kinds of large files from file storage websites, I recommend buying this. If it takes hours to download, rather than using your laptop or PC especially, use Kindle to download files. It'll save energy and moola for you. My Kindle gets the job done. After DL, I simply transfer files to the PC. You can save up to 5gb I think.
  • 2 Hide
    AznCracker , June 16, 2012 12:46 AM
    burmese_dudeIf you download all kinds of large files from file storage websites, I recommend buying this. If it takes hours to download, rather than using your laptop or PC especially, use Kindle to download files. It'll save energy and moola for you. My Kindle gets the job done. After DL, I simply transfer files to the PC. You can save up to 5gb I think.
    not everyone has bandwidth restrictions
  • -4 Hide
    freggo , June 16, 2012 2:10 AM
    still don't want one...
  • 6 Hide
    bustapr , June 16, 2012 2:26 AM
    im very surprised at how soldier37 has been trolling non stop for the last year or two on these articles...
  • 0 Hide
    bustapr , June 16, 2012 2:27 AM
    also, werent amazon losing money by selling these at $200? i dont see why they would lower the price down $50 if they were already losing money.
  • 1 Hide
    Darkk , June 16, 2012 3:01 AM
    bustapralso, werent amazon losing money by selling these at $200? i dont see why they would lower the price down $50 if they were already losing money.


    It's already at a loss or close to it so losing another $50 isn't going to hurt them that much as it will make up in volume with e-book sales.
  • 0 Hide
    memadmax , June 16, 2012 8:16 AM
    I love, love love my kindle....
    Without it, I would be way behind the curve in my college studies.... This thing has tons more longterm value, and bang for the buck than the iPad... Yea, it's because of the Store, but... knowledge is power... and power is money!
  • 0 Hide
    eddieroolz , June 16, 2012 10:02 AM
    Still kinda pointless if it's only available in the US.
  • 0 Hide
    aaron88_7 , June 17, 2012 8:11 AM
    eddieroolzStill kinda pointless if it's only available in the US.


    "Tablets, Fuck Yea!!"
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