Kobe Bryant, Tony Hawk, A-Rod, Michael Phelps Team Up for Guitar Hero

By Marcus Yam, published on October 27, 2008 at 2:00 PM
Source: Tom's Guide | Keywords: , , , , | Themes: Digital Entertainment
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There’s no doubt that Guitar Hero is one of the biggest brands in video games today — so big, in fact, that Kobe Bryant, Tony Hawk, Alexander Rodriguez and Michael Phelps all took part in a TV spot advertising Guitar Hero: World Tour.

Check out the 30-second TV commercial below:


While the entire Guitar Hero franchise is one of Activision Blizzard’s top earners (and mostly thanks to word of mouth), the game publisher definitely pulled out the big checks to hire these big name athletes to promote a game that will likely sell well regardless of marketing.

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Comments

resonance451 10/27/2008 8:56 AM
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resonance451

I wept when I saw this.

I'm not sure if they were tears of joy or sadness.

eklipz330 10/28/2008 4:23 AM
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eklipz330

another week late topic, i think tomshardware is stuck 1 week in the past

Nuclearshadow 10/28/2008 3:02 AM
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Nuclearshadow

Kobe Bryant huh? I don't think a rapist is going to convince me to buy the game.

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