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Google Has Its Own Beer (Gulp!)

- By - Source : Reghardware

Google and Dogfish Head have teamed up to create a beer with notes of coffee, chocolate-covered cherries, and twice the amount of alcohol seen in your typical beer.

Google has reportedly joined up with brewer Dogfish Head to produce a Belgian Dubbel beer called URKontinent. The search engine giant even brought a list of recommended ingredients to the table as well as its own honey pulled from its Californian beehives.

Dogfish describes the beer as "hearty, with notes of coffee and chocolate-covered cherries." The brew's ingredients have been pulled from every corner of the earth including wattleseed from Australia, amaranth from South America, rooibos from Africa and myrica gale from Europe. It's also supposed to contain twice the amount of alcohol seen in your typical beer.

"The careful combination of all these ingredients creates a complex dark Belgian style ale with wonderful coffee and chocolate covered cherry flavors," Dogfish states. "The roastiness of the malt and wattleseed melds with the fruity esters from the yeast, the floral notes from the rooibos, and the malty yet dry signature of a Belgian Dubbel."

URKontinent is available here in the States at Dogfish's brewpub, but in limited quantities. If the beer proves successful, then Google and Dogfish may talk about a wider distribution. But according to Google, this whole project was merely a bit of fun from "a group of craft-brewery aficionados across the company."

Google reportedly does not receive any proceeds from the sale of each drink, nor does the company plan to enter the beer business. If anything, it was merely a marketing gimmick.

Urkontinent: The life of Dogfish's latest beer

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plznote 10/08/2011 4:17 AM
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-2+

Wow.

runswindows95 10/08/2011 4:22 AM
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-20+

Send me a keg, and I will happily beta-test it!

otacon72 10/08/2011 4:26 AM
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Halcyon 10/08/2011 4:30 AM
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-11+

Too bad they don't want to enter the beer business. Android beer might be yummy and sell well.

Pyree 10/08/2011 4:48 AM
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--3+

^with an app to find which pub serves them on the tap

festerovic 10/08/2011 4:49 AM
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-13+

"create a beer with notes of coffee, chocolate-covered cherries"......delicious!.

festerovic 10/08/2011 4:51 AM
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-12+

Also, I think this may be a ploy to get unwilling hosts to ingest Google-nanobot-filled beer that steals personal information from your mind!

jhansonxi 10/08/2011 4:51 AM
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-16+
Parsian 10/08/2011 5:00 AM
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-4+

please put that beer in a green Android Can :P :D

ikyung 10/08/2011 5:05 AM
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-1+

Alcohol, caffeine, chocolate doesn't mix well.. but yes, raising the alcohol level to 10-13% is very indeed welcome. My personal preference is around a 15% level like Sake. Doesn't destroy me like hard liquor 40%. And doesn't make me get full before drunk like beer.

JohnnyLucky 10/08/2011 5:12 AM
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-4+

I don't know about the hint of coffee and chocolate covered cherries. Some how it just doesn't seem right for beer.

Anonymous 10/08/2011 6:16 AM
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-5+

TIME TO BRING OUT THE GOOGLE GOGGLES!

gametstr 10/08/2011 6:35 AM
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-1+

I hope I can taste this very soon...

eddieroolz 10/08/2011 6:36 AM
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-3+

Heck I wouldn't have minded a Google beer, its the only thing that won't be collecting private information.

caedenv 10/08/2011 6:45 AM
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-1+

Send some to Apple to drown their sorrows away

runswindows95 10/08/2011 6:47 AM
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-1+

The only thing Google beer will be able to collect is "Vitamin P", for beer is full of it.

jsc 10/08/2011 7:53 AM
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JohnnyLucky :
I don't know about the hint of coffee and chocolate covered cherries. Some how it just doesn't seem right for beer.


Agreed.

belgium_warrior 10/08/2011 11:20 AM
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I'm from Belgium and like many other breweries worldwide the term "Belgian style" beer is a blatant abuse of the term. There is no such thing as a "Belgian style beer", each beer has its own flavouring, tradition, ingredients and brewing methodology. Using more IT-oriented terms, it's like saying we want to make a "Doom style" shooter so you create an FPS and call it doom-like.
Also they clearly have no clue what Dubbel actually stands for. Dubbel has no specific flavour, it refers to the ingredients being used, period. It's not brewed in Belgium using Belgian methods, ingredients, knowledge and traditions, so stop using the term Belgian nor Dubbel, please, it's insulting. As a side note, looking at the ingredients, it seems women thought up this beverage. Chocolade covered cherries? Please!

alyoshka 10/08/2011 12:39 PM
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-7+

Let's Google.....
Want to join me for a Google?
Gimme a Pint of Google.....
How about Googling for the closet google keg....
I wonder if I get a Yahoo for a snack with my Google....

godmodder 10/08/2011 4:37 PM
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-4+

You don't mess with the Belgians, Google! :P

slabbo 10/08/2011 6:37 PM
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an american beer that doesn't taste like piss? If anyone can achieve this, it'll probably be Google.

skine 10/08/2011 8:00 PM
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halcyon :
Too bad they don't want to enter the beer business. Android beer might be yummy and sell well.


Gingerbread and Honeycomb sound like they would make good beers.

Cupcake, Froyo and Ice Cream Sandwich, not so much.

I'm still undecided about Donut.

Anonymous 10/08/2011 10:36 PM
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belgium warrior: dubbel and trippel refer to relative strength. They used the term belgian style because they used pilsner as the main mash ingredient, which results in a "base" flavor which is significantly different from 2 or 6 row pale malt. The reason why that technique is associated with the belgian name is historical. you can find it out for yourself. using google. FYI, your words sound like a spoiled american looking for a fight over race/heritage...

axehand13 10/09/2011 5:27 AM
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Beer Googles, helps you search for better looking women faster. 10,269,394 results in 0.23 secs.

lpedraja2002 10/09/2011 12:08 PM
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I want chocolate beer!

belgium_warrior 10/10/2011 2:30 PM
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@Oregon Brewer, sorry I sound like spoiled american and I'm most certainly not looking for any fight, misschien helpt het als ik wat vlaams er bij zet? I'm actually from Hoboken, which is a suburb town of Antwerp, not the NY version. I'm just proud over my heritage I guess.

Dubbel and trippel have no relation to their origin or meaning, as is commonly believed. Dubbel refers to the ingredients which were available to abbeys in the middle ages; they had far more means to obtain better ingredients, so their beer was called dubbel ( double) -as good as other beers. Trippel is usually a stronger beer, but the term trippel itself means the beer gets 3 "hergistingen" ( yeast processes?), 2 in production, the 3rd in the bottle. the bottles aren't fermented and the yeast still present in the beer gets to transform any of all remaining sugars to alcohol. Pilsner is actually a Polish invention.