The Second Coming: A Resurrection of Jeeves

By Jane McEntegart, published on April 20, 2009 at 11:10 AM
Source: Tom's Guide US | Keywords: , , , , | Themes: The Internet
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Jeeves is back! The friendly old Butler has returned to the UK version of Ask.com’s search engine.

It’s been years since any of us have seen hide or hair of Jeeves, the corporate icon Ask.com retired in 2006 after 10 years of service. Ask.com ditched Jeeves as search results became faster, more relevant and better in every way possible.

Apparently (and not many people know this), the reason Ask decided to take a step away from the Butler with all the answers was because he was commonly associated with not having many answers at all. The company admitted in its “Thanks, Jeeves” announcement that for a lot of people who hadn’t tried Ask Jeeves since 1999 or 2000, Jeeves meant asking questions and not getting answers.

“When it comes to our product, we're continuously evolving and improving. Our brand deserves a clean break to open people up to seeing how good we are. So, we're going to take the leap and strike out for a fresh identity, one that fits more with who we've become than who we used to be. One that revolves more around the site, and what it does for our users, rather than around a character.”

That said, people missed Jeeves and it seems he’s back by popular demand, despite Ask claiming people don’t want to visit a website with a butler. 



Right now the most asked question on Ask Jeeves is why is Jeeves back and Jeeves answers that question himself. Popular demand means our butler is back and in 3D.

“I popped out three years ago to travel the world in a quest for knowledge and I've returned to Blighty armed with answers. During my sojourn research showed the public wanted me back, which I found jolly touching. And in that time the engineers toiled hard to make the site look better, work harder and be more personal...just like yours truly! I realise the questions are different now. Back in 2006 you wanted to know about spending money, now you want to know about saving it. That's why I've teamed up with TV's moneysaving expert Jasmine Birtles to bring you ten ways to save money, if I may. And don't forget to pop back and see me on the site throughout this week, I have some terrific prizes to give away!”

So will he be making his way stateside next? Don’t count on it. According to SearchEngineLand, citing Cesar Mascaraque, managing director of Ask Jeeves Europe, that results from polls run in the UK displayed a strong desire for the return of Jeeves. However, the same desire was not found in the U.S., although Ask.com did admit they did not run similar polls in the United States. That said, you you can bring Jeeves back in the U.S. by typing in askjeeves.com into your browser.

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joz 04/20/2009 5:30 PM
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afrobacon 04/20/2009 6:22 PM
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I liked Jeeves.... then Google came...

Jeeves now seems more like a social icon, much like Alf but less funny.

LATTEH 04/20/2009 6:57 PM
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YES HES BACK IM GONNA GO AND ASK WHY HE SUCKS

tacoslave 04/20/2009 7:22 PM
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i just went to ask.com and jeeves is right there.

spanspace 04/20/2009 8:40 PM
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Went to ask.com on IE6 and Firefox 3.0.8 and he isnt showing up. I went to askjeeves.con on same browsers and he is not 3D.

spanspace 04/20/2009 8:43 PM
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Well apparently only http://uk.ask.com/?rnd=1 was changed. Whoever wrote the article didn't mention that.

dravis12 04/20/2009 8:46 PM
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Why doesn't Jeeves look anything like Stephen Fry?

hellwig 04/20/2009 9:38 PM
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How is Danni's Harddrive related to Ask Jeeves? I'm not the only one seeing those "related" slideshows am I?

Grims 04/20/2009 10:14 PM
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hellwig :
How is Danni's Harddrive related to Ask Jeeves? I'm not the only one seeing those "related" slideshows am I?




I was kinda wondering why adult linking pictures were being displayed don this site at all.

I went to Danni.com thinking it would be some kind of hardware chick review site only to find it being a porn site...

JMcEntegart 04/20/2009 10:24 PM
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@spanspace:

Thanks for your feedback. I did mention in the article that it's UK only. I also mentioned further down that US version wouldn't be seeing Jeeves because there wasn't the same demand for his return as there was in the UK.

Just in case you manage to miss them if/when you read the article again, here are the paragraphs where I mention it is a UK specific change and will not be replicated on the US site. I'll also include the last line, in which I detailed how US users wishing to see the old Jeeves can do so.

Thanks again for reading! :)

Jeeves is back! The friendly old Butler has returned to the UK version of Ask.com’s search engine.

So will he be making his way stateside next? Don’t count on it. According to SearchEngineLand, citing Cesar Mascaraque, managing director of Ask Jeeves Europe, that results from polls run in the UK displayed a strong desire for the return of Jeeves. However, the same desire was not found in the U.S., although Ask.com did admit they did not run similar polls in the United States.

That said, you can bring Jeeves back in the U.S. by typing in askjeeves.com into your browser.

ProDigit80 04/20/2009 10:52 PM
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I agree that google tells me everything I need to know, efficiently and fast.
Jeeves will just fill up some screenspace.

Google does it for me!

Thunderfox 04/21/2009 8:57 AM
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I figured they got rid of him because they didn't make enough money to make it worth paying royalties to the estate of PG Wodehouse.

Makes sense that he would only appear in the UK; they're the only ones who know who he is anyway.

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