New iPhone Ads Back AT&T in 3G Coverage War

By Jane McEntegart, published on November 24, 2009 at 2:00 PM
Source: Tom's Hardware US | Keywords: , , , | Themes: Smartphones, 3GSM
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Apple is determined to help AT&T in its ongoing battle against Verizon's advertising campaign.

AT&T has released no less than four new commercials since last week. That's a lot of new commercials. Now the company can add these two ads from Apple to its arsenal. Similar to one of the new commercials from AT&T, both of these new ads point out that you can surf the web and talk at the same time.

It's a nice gesture from Apple, but I wonder what will happen to these advertisements when the iPhone is no longer exclusive. Get it while you can, AT&T.

Apple Sticks up for AT&T

Apple Sticks up for AT&T 2

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Comments

werxen 11/24/2009 8:24 PM
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sorry your network still sucks.

sunflier 11/24/2009 8:33 PM
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Say you're on a call and your friend wants to know, "What time is the move?

You can tell him, "Its at 7:----------------------------"
!$*@#!# phone service!!!!!!!!!!

Hilarion 11/24/2009 8:35 PM
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So Apple Almighty is lying to the public again and on behalf of a company that does have limited 3G coverage as truthfully pointed out by Verizon. They are trying to bury this with the B\S from AT&T and Apple. How pitiful can you get? Oh, sorry. Bad question. This is about AT&T and Apple after all.

techguy378 11/24/2009 8:41 PM
Show
dman3k 11/24/2009 8:41 PM
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-12+

Solution:
Boycott Apple.

doomtomb 11/24/2009 8:44 PM
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Apple: "Say you are in this situation, blah blah blah"
No...
Apple: "Say you don't ever plan ahead anymore, don't worry about directions, what time the movie starts, where you are going, don't even bother thinking..."
Maybe you should print out the directions, at least know what time the movie starts! Most of these situations put you in a car aimlessly driving around trying to figure out where to get where you are going on your iPhone. Maybe you should pay attention to the road...

socalboomer 11/24/2009 8:46 PM
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techguy378 :
In Portland, Oregon AT&T has the best cell phone service of any carrier including Verizon. Even the data speeds are significantly faster than Verizon's and it works every single time. No one has better HSPA data service than AT&T.


strangely, even with (or especially with) the largest number of responses, AT&T rates lowest in its reception in Portland OR:

Quote :Carrier

Avg Rating

No. of Comments
Verizon Rating Verizon 2.64 39
Nextel Rating Nextel 2 6
Sprint Rating Sprint 1.92 25
T-Mobile Rating T-Mobile 1.87 47
AT&T Rating AT&T 1.85 75


Hmmm. . . anecdotes don't a good sample make.

zak_mckraken 11/24/2009 8:51 PM
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@techguy378 : You're clearly paid by AT&T.

itadakimasu 11/24/2009 9:12 PM
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I think I stick up for AT&T so much because I enjoy my iphone, and because since i'm locked into a contact w\ them there is no point hassling to switch service.

I only multi task apps + phone calls every once in a while... which is better than being able to have 3g coverage in alot of places I will never be.

I'd switch to verizon if they gave me a droid and my payments were cheaper.

2 Thumbs up for an honest ad that actually advertises something.

Anonymous 11/24/2009 9:19 PM
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I live in Seattle and do not get service at my house with Verizon. I switched to AT&T and iphone and now get 4 bars. Around town I notice no difference. Internet while calling does seem a little pointless until you have it. When I am on a conference call it is great.

ravewulf 11/24/2009 9:22 PM
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Talk about AT&T being all butt-hurt. They even went crying to Apple to do something.

What they need to do is shutup and fix their service

h0llow 11/24/2009 9:23 PM
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I love how all they use is the Apple iphone to attempt backing up their bs.

stm1185 11/24/2009 9:23 PM
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I like AT&Ts new map Ad; showing their coverage zone; and talking like Verizon was lying. AT&T is hoping the consumer is such a retard they cant understand what 3G means; and luckily for them Apple customers are.

tester24 11/24/2009 9:23 PM
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Pretty soon when the iPhone is no longer exclusive AT&T is going to bomb. It is going to be like kicking the crutch out from under a crimpled person, they aren't going to know what hit them.

tester24 11/24/2009 9:24 PM
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crippled*

ssalim 11/24/2009 9:25 PM
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That's because AT&T paid them bunch of money.

rsklingensmith 11/24/2009 9:28 PM
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AT&T: "You can be a huge tool, all without ever leaving your call!"

Abrahm 11/24/2009 9:31 PM
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What's funny is they don't mention that the data + phone service is only available in AT&T's 3G coverage, which the "Map for that" ads already showed is pitifully small.

I didn't even know this was a limitation on my Droid until I saw these advertisements... Shows how many times I have tried to use data while I'm on the phone. Doesn't seem like a very big feature to me. Seems as though Apple/AT&T are grasping at straws and trying to make mountains out of mole hills to cover up their issues.

Honis 11/24/2009 9:38 PM
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Apple has to defend AT&T because they are being attacked too. When most people say iPhone they think AT&T and visa-versa. That being said, being able to use internet while on the phone is a nice feature, but one that only applies to idiots and business people. Both of which have been pointed out in above comments. The iPhone is a terrible cooperate phone leaving Blackberry's as the only phone viable for them on AT&T. This leaves the idiots...

Kingssman 11/24/2009 11:59 PM
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iPhone tried to go with verizon but verizon didn't want to surrender their VCast and GetitNow service to the likes of itunes, thus since verizon would loose their "exclusivity" of VCast and charging $2.99 for a ringtone, they wouldn't want apple on their network. I'm actually shocked Verizon allowed Android.

matt87_50 11/25/2009 12:54 PM
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wow really? can't call and surf the net at the same time? isn't that why we ditched dial up?? COME ON! GOD the telocs are USELESS!! every little thing is just sooo hard and promoted as being soo awesome. can not wait for google's data only plan.

twu 11/25/2009 1:40 AM
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LOL, my IPHONE 3G so slow. "My AT&T Service Suk". Dump this piece crap & crap service within next 5 months.

***** Can Your Phone & Network Do that?
Answer is:>
No, My IPHONE 3G SUK & Other network can do that.

Glorian 11/25/2009 2:02 AM
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I think AT&T get the hate because it has the iPhone, the hate comes from people who hate apple, and people who don't want to leave their provider to get the iPhone.

My family an I have been with At&t mobile for more that 12 years and we have never had a problem, most people i know either have at&t or sprint so I cant say anything for tmobile or verizon, but reception and coverage has always been better than friends and extended family who have sprint, especially in the sticks. My brothers may have iPhones but I could care less, my motorola Q9 global does fine.

mayne92 11/25/2009 4:01 AM
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ATT needs to stop with these consistent advertising bombardments cause my bill is going to increase to covering these stupid ads!

Choujij 11/25/2009 4:26 AM
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Careful people, let's not tick off Club Cupertino. Otherwise we'll be bombarded with "I'm an iPhone, and I'm a Droid" commercials.

@Verizon. Come to Canada!!

pocketdrummer 11/25/2009 5:48 AM
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"...... and your network do that"

That's the ONLY PART sticking up for anyone. Tom's HW sucks with headlines.

pocketdrummer 11/25/2009 5:49 AM
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I miss when it was cingular. It was great back then...

techguy378 11/25/2009 6:37 AM
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socalboomer :
strangely, even with (or especially with) the largest number of responses, AT&T rates lowest in its reception in Portland OR:Hmmm. . . anecdotes don't a good sample make.


Obviously the report you quote was a biased one. There are far worst service providers than AT&T, Boost Mobile and Nextel being the worst (because iDen is the worst technology ever invented) followed by Sprint (CDMA) and T-Mobile. With a dual mode CDMA and iDen phone, if you're in an area with both CDMA and iDen towers then in many cases you have to choose between your walkie talkie and being able to make phone calls. Compared to this how is AT&T the worst service provider on the planet?

hakesterman 11/25/2009 7:12 AM
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Those new commercials aren't going to do anything for sales. ATT service stinks so bad that no commercial is going to help. The Iphone sells itself, not commercials. Apple should stop waisting there money on comercials and spend it on bringing better products to the market...........



Anonymous 11/25/2009 1:24 PM
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interesting, the caller timer at the top of the phone moves from 5 to 10 to 30 to 55... 'The sequence has been shorterned' :)

necro1783 11/25/2009 1:26 PM
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I thought it was hilarious that when the Iphone commercial came on and said that you could surf the web while on a phone call then asked if your service can do that? My answer was, yes, I have done that with my storm.


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