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Blockbuster Makes Deal With TiVo to Survive

With the changing landscape in home video, it’s no longer just a matter of taking a walk to the video store and picking a DVD up off the shelf.

Now with the internet providing streaming video on demand not only to the computer but to set top boxes and video game consoles, Blockbuster is changing with the times and has announced a deal with TiVo.

The agreement will bring Blockbuster OnDemand content--both rented and purchased -- to the TiVo Series2, Series3, TiVo HD, and TiVo HD XL DVRs. Those with the appropriate hardware and able broadband connection will gain access to all of Blockbuster OnDemand’s content, while also retaining the TiVo’s DVR features for television broadcast content.

Thanks to the deal, TiVo will have another sales outlet. TiVo DVRs will be sold at thousands of Blockbuster stores nationwide as well as online at

"Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well. Regardless of a film's availability - through VOD or on DVD - we want to work with TiVo to provide their subscribers unprecedented access to movie content," said Jim Keyes, Blockbuster chairman and CEO.

The companies expect to have the Blockbuster OnDemand service integrated into TiVo DVRs in the second half of 2009.

  • grieve
    I predict no Blockbuster movie rental stores within 5 years.
  • mustwarnothers
    Then how the hell am I going to have awkward social interactions about movie choice, with underachieving members of my high school?
  • Hopefully you'll be out of high school in 5 years.
  • Trialsking
    If only Tivo's worked with my DirecTV.
  • FHDelux
    Blockbuster is a horribly run company and i hope they go down in flames. Thats what you get for chasing technology instead of leading it.

  • mdillenbeck
    I remember one of my first jobs working in a video rental store. Back then, places with shelves of VHS tapes were a dime a dozen - but large chains like Blockbuster along with the collapse of VHS prices (due to the "new technology" of DVDs becoming mainstream) put an end to that.

    I see online content delivery as the next "new technology" going mainstream - its fast and convenient. It is threatened by broadband bandwidth caps, but in the end I think even the cable, satellite, and telecommunications companies will loose out. They will have to make most their revenue in providing bandwidth and speed. Also, like the networks, they will have to find a new way to deliver programming on-demand to users.

    As this happens, the TiVo will be reduced to a dedicated box for downloading and storing this on-demand content and thus will struggle to compete against computers (and possibly TVs with embedded computer technology).

    TiVo may survive for a while, but if Blockbuster doesn't get into the online content delivery business and slowly phase out most of their brick and mortar stores they will most likely fade away.
  • TwoDigital
    I'm pretty sure there was a DirectTV TiVo... No?

    Hey TiVo (Shannan) how about a TiVo with a built-in BluRay player or even an external one that plugs into the USB2 port? How about support for playing back remote .avi, .mpeg, etc? The remote mp3 support from an external server is nice, but video can't be all THAT hard. Just tell us what codecs you plan to support...
  • The Schnoz
    Whats the cost and will people with their mail delivery service get unlimited streaming like with Netflix? I currently get movies from Blockbuster online but they have upset me by constantly changing the service. First i could get 3 movies at a time with unlimited free in store exchanges, and as soon as I returned those movies in the store i would get new ones sent out to me even if I exchanged movies in store. Than they limited my free in store exchanges to 5 a month with each one after costing $1.99. Now they give me unlimited free store exchanges again, but they will not ship me a new movie until I return that exchanged movies. I also subscribe to Netflix, but only for one movie a month, i mostly use them for unlimited streaming over Xbox Live. Although Netflix streaming service works well their library could be better. However, Netflix send me the movies in the mail very quickly. I can send a movie to Netflix and return a movie at Blockbusters store the same day and my new netflix movie will arrive in the mail first even though they need to wait for my movie to reach them through mail and Blockbuster has already had my returned movie a good two to three days before Netflix has received theres. If Blockbuster wants to stay open they need to offer more advantages in their services rather than take them away, grow their streaming library, include all "Blockbuster Exclusives" in their streaming library, send movies out the very same day they're returned in the store, and creat more partnerships like Netflix has.
  • edayfan
  • edayfan
    Blu-ray to iPod,Blu-ray Copy,Blu-ray Ripper,Blu-ray Creator,Blu-ray Backup,Blu-ray Player