With the changing landscape in home video, it’s no longer just a matter of taking a walk to the video store and picking a DVD up off the shelf.
Now with the internet providing streaming video on demand not only to the computer but to set top boxes and video game consoles, Blockbuster is changing with the times and has announced a deal with TiVo.
The agreement will bring Blockbuster OnDemand content--both rented and purchased -- to the TiVo Series2, Series3, TiVo HD, and TiVo HD XL DVRs. Those with the appropriate hardware and able broadband connection will gain access to all of Blockbuster OnDemand’s content, while also retaining the TiVo’s DVR features for television broadcast content.
Thanks to the deal, TiVo will have another sales outlet. TiVo DVRs will be sold at thousands of Blockbuster stores nationwide as well as online at blockbuster.com.
"Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well. Regardless of a film's availability - through VOD or on DVD - we want to work with TiVo to provide their subscribers unprecedented access to movie content," said Jim Keyes, Blockbuster chairman and CEO.
The companies expect to have the Blockbuster OnDemand service integrated into TiVo DVRs in the second half of 2009.