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AT&T Intros Data Plans With Higher Limits, Higher Prices

Starting Sunday, January 22, AT&T will offer new data plans for smartphones and tablets. However the company has assured its customers that existing smartphone and tablet patrons will have the choice of keeping their current plans, or choosing one of these new plans. The current $14.99 for 250 MB plan for tablet customers will remain available.

According to AT&T, the new smartphone plans will include AT&T Data Plus 300 MB costing $20 for 300 MB, AT&T Data Pro 3 GB costing $30 for 3 GB, and AT&T Data Pro 5 GB: $50 costing 5 GB (includes mobile hotspot / tethering). Smartphone owners who need additional data will be required to pay $10 per additional GB on the AT&T Data Pro 3 GB and Data Pro 5 GB plans. AT&T Data Plus users will receive an extra 300 MB for a hefty $20.

As for tablet owners, AT&T will offer two plans: AT&T DataConnect 3 GB costing $30 for 3GB, and AT&T DataConnect 5 GB costing $50 for 5GB. If all of this sounds a bit confusing, the company is offering "helpful tools" at which includes a data calculator where customers can estimate usage for their typical data activity.

"Customers are using more data than ever before," said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. "Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment."

AT&T warns that customers should keep their device's Wi-Fi turned on, as data consumption over a local wireless network does not count against their data plan.