New York (NY) - Apple shareholders are loving this holiday season as their stock hit record territory today. In late Wednesday trading, shares peaked at $200.96 before settling down to just under $200 a share. Apple shares have been on a steady for several years thanks to strong sales of its computers and iPod music players.

As of 4:00 PM Eastern time, shares were holding steady at $198.95 with 24.7 million shares traded. The price puts Apple’s market cap at approximately $167.67 billion dollars. Several financial analysts predict shares will reach $225 to $249/share in the coming year.