Amazon's New Frustration-Free Packaging

By Marcus Yam, published on August 27, 2009 at 8:20 PM
Source: Tom's Guide US | Keywords: , , , , | Themes: Business
Syndication: Add to your Google homepage Add to My Yahoo!

Kingston and Monster also wouldn't like you to kill yourself trying to open their packages.

At one point or another, we’ve brought home a shiny new toy only to discover that it’s protected by some custom shaped force field that prevents us into easily freeing our purchased good as quickly (and sometimes safely) as we’d like.

During late 2008, Amazon introduced a product line designed with retail partners that did away with wasteful, dangerous and difficult to open packaging, which it sold products through its appropriately named “Frustration-Free Packaging” store.

"I think we’ve all experienced the frustration that sometimes occurs when you try to get a new toy or electronics product out of its package," said Jeff Bezos, founder and CEO of Amazon.com.

Last year, only Fisher-Price, Mattel, Microsoft and Transcend were on board, but just this week Amazon announced that Kingston and Monster have also joined the effort.

"Kingston strives to be as eco-friendly as possible and we’re proud to be a part of Amazon’s Frustration-Free Packaging efforts," said David Sun, co-founder and chief operating officer, Kingston. "The majority of Kingston memory products that are sold on Amazon.com come in easy-open, recyclable cases that are just slightly larger than the products themselves, and we’ve even reduced the size of the product guide to fit this smaller package."

Check out Amazon’s “Frustration-Free Packaging” storefront here.

Comments | Print | Send to a friend

Sponsored links

Comments

Zagen30 08/28/2009 2:43 AM
Hide
-7+

In almost all cases I never trust infomercials, partially since they always over-sensationalize common "difficulties" with everyday products (oh sure, I often slap frantically at a pile of Tupperware because I can't ever find the right lid). One day, however, I saw an infomercial for a thingy that was supposed to open clamshell packages easily by breaking the seam. For once, the person on camera struggling mightily to open that package was actually a good representation of real life.

I'm all for more companies going to this. I can sort of see why clamshell packaging was found to be useful in retail stores (definitely prevents opening the package and slipping the product into a pocket), but it's absolutely useless if you're getting the product through the mail. Now if only Monster would stop gouging their customers' wallets as well as their fingers...

Zagen30 08/28/2009 2:43 AM
Show
jarnail24 08/28/2009 2:51 AM
Hide
-6+

Thank god I had to get a drill one day to open an sd card because there was like 4 inches of plastic on every side of the card.

AMDnoob 08/28/2009 4:38 AM
Hide
-3+

^ LOL too funny, but i know what you mean, packaging can get excessive sometimes.

kato128 08/28/2009 4:44 AM
Hide
-0+

Hopefully sony will take this onboard too. Broke a set of steel cutters while opening the packaging on a ps2 controller once. I'm all for making it hard to steal but when I need power tools to get into something I bought things have gone too far.

bin1127 08/28/2009 6:43 AM
Hide
-0+

Just sell things like they used to all behind counters. Then the only thieves you have to worry about are the ones with guns.

LaughALot 08/28/2009 6:54 AM
Hide
-0+

Wait a minute, didn't they use to call this OEM packaging?

amnotanoobie 08/28/2009 8:17 AM
Hide
-0+

The advantage I could see with this is the use of less plastic.

My trusty cutter has proved to be mightier than any clamshell packaging. Though there are really thick plastic cases that are hard to cut and the cut-offs tend to be like a small ice-pick.

Ciuy 08/28/2009 12:55 PM
Hide
-0+

i hate those HARD plastic wrappings u find mostly on small electronic stuff like memory cards etc. Jesus unless u have a very sharp edged knife or a good scrissor u won open it with ure hands. STUPID PACKAGEs.

sublifer 08/28/2009 3:41 PM
Hide
-0+

I once bought a tool that was meant to open those plastic packages easily... turned out to be more of a pain to try to use than it was worth.

michaelahess 08/28/2009 5:35 PM
Hide
-1+

Those "plastic packages" are called blister packs people, and for good reason.....

JohnnyLucky 08/28/2009 6:04 PM
Hide
-0+

Years ago I bought a pair of aviation shears at my local hardware store. The shears are supposed to be used to cut thin sheet metal. One day I was frustrated trying to open a large hard plastic package that contained a small item. I went to the garage and got the aviation shears. Worked like a charm. Now I use them all the time to open plastic packages.

Anonymous 08/28/2009 7:40 PM
Hide
-0+

Since when has Kingston packaging been hard to open? You just tear the label and pop it open. I'm thinking of their RAM products, though. Maybe there flash cards are packaged differently . . .

This is a great idea for most other electronic products I've purchased, though. Whoever thought packaging electronics in permanently-sealed plastic that requires tin snips to cut (leaving sharp edges) was an idiot.

Anonymous 08/28/2009 8:32 PM
Hide
-1+

i ordered the knife to open these packages with. It works great. But it has one ironic twist to it. It comes in the type of package it is supposed to help you open.

Parrdacc 08/28/2009 9:33 PM
Hide
-0+

Alright it's here! What the bleep, bleepin, bleep with the four inches of plastic. That's it where's my chainsaw?

Anonymous 08/29/2009 1:09 PM
Hide
-0+

check out
http://www.amazon.com/Transcend-Cl [...] gy_e_img_c

- in the normal packaging it costs $18.43, in the frustration free packaging it's $21.18.

A clear example of where less costs more...

dextermat 08/29/2009 7:06 PM
Hide
-0+

Last time i bought a mp3 player, i had to use c4 to open the package....

Thanks to internet i could produce my own...

Lawl

compulsionnra 08/29/2009 10:19 PM
Hide
-0+

Thank goodness. Even with a razor knife those things are sometimes terrible.

walt526 08/30/2009 2:44 PM
Hide
-0+

Just use a rotary can opener to open up difficult packages. It's quick and easy, and it's next-to-impossible to hurt yourself with it.

Sponsored links