Jobs: We Made the iTouch as Cheap as Possible

Why not drop the camera on the Naon too and drop the price point?!... or drop the camera, double the storage, and keep the price point?! Noone wants a camera on a Nano.

... in a word, YES.

*Nano Give us edit function Tom!!!!!!!!!!!!!!!!

I think it's of pretty minimal impact. The vast majority of cell phones have a camera, and people instinctively reach for their phones when they need to snap an opportunistic pic or shoot a quick bit of video. I'd be willing to bet that a camera on a non-cell phone media device would go unused by the vast majority of owners.

No, I think Steve is right, the only reason I haven't bought a touch is because of the price, which I think is still to high.

well if apple is gonna try and make it a game device then they are going to face compitition from sony, nintendo, and heck maybe even the new pmp's with nvidia's tegra chip so apple to me has a steep uphill battle to gain traction as a gaming device.

I'm glad they didn't put a camera on it. I'm thinking about getting a new Touch for all the cheap games it has on it, and hey, it's exciting having a handheld computer. But I already have a digital camera as well as a camera on my cell phone, so paying an extra $30 or more for a low megapixel camera like that would be a serious waste/deterrant from me buying the Touch.

I'm glad they didn't put a camera on it. I'm thinking about getting a new Touch for all the cheap games it has on it, and hey, it's exciting having a handheld computer. But I already have a digital camera as well as a camera on my cell phone, so paying an extra $30 or more for a low megapixel camera like that would be a serious waste/deterrant from me buying the Touch.

Who will pay $199 for a MP3 player with a LCD screen... ?
Customers aren't that stupid.

it took HOW many generations to add a FREAKIN' FM radio on a iPod???

as if they actually "listen" to customers...

it's all about making iPod brand last by adding the most minimal features in each upgrade...

camera on music player is waste to begin with...most people won't think of nano as being a quick camcorder when cell phones and flip dominiates that market....

Forget both, add all the features into the iPhone and make it available to all cellular carriers not just AT&T, make it affordable and it will have everything I want all in one drvice. I think the Touch is a waste of time and the Nano is cute, but limited, though the FM radio is a big plus, the camera, so what.

playing games on Ipod touch? sorry but I play games on my PSP not my Ipod touch

the way that the touch screen DPad controler take too much space on your screen so if you have big fingers you loose screen space. and the games are better on PSP or Nintendo DS.

So does that mean that the iTouch has a faster CPU than the iPhone now? What if people with iPhones want to play games? I certainly did think of it as an iPhone without the phone before.

I'm not part of the Mac cult so I don't really care.

"We don't need to add new stuff - we need to get the price down where everyone can afford it." That way when we finally give you what you want you're more likely to have already bought one, and will then buy another so we make more money.

Jokes aside, why couldn't they have just dropped the price on the old versions and given us a camera on the new ones (which come out at the same price point the old ones were at). Then you can spend the money for a camera if you want, or save a few bucks and opt out. Then everyone's happy.

Oh wait, I forgot. Nothing can ever "just work."

its expensive to send new ones to the consumers when the ipods explode folks, give them a rest

Pretty much a lot of nonsense. Those camera's cost next to nothing, and they already have them on the iphone. I don't buy the story.

ITS NOT A F&%&^%^&%$*& ITOUCH! REPEAT AFTER ME: IPOD. TOUCH. IPOD. TOUCH.

NO CAPS LOCKS WERE HARMED IN THIS RANT

Forget the camera, the lack of the radio is where they dropped the ball.

I was slightly offput by the title...thought maybe there was something more valuable in this story than there actually was.

To me an Ipod for games is a joke. It's hard to believe that so many people want free or cheap games for a quick 5 minute thrill. Most of those free Apps. are a waist and the ones that cost money are very very basic. I guess if they can sell it, kodoo's to them. I think the price is right if that's what floats your boat.

Personally, I'd prefer to have a phone as simply a phone and a portable multimedia device like the iTouch for everything else that's portable, including gaming. So, yes, I think leaving the camera out of the iTouch was a bad idea. That, and the very high price for it really leaves a big lake for other competitors to start trolling in, given they can match/exceed the iTouch's specs.

Okay, so it's an IPOD Touch and not an iTouch. I blame Apple for this!

It's quite obvious. There's more to it that doesn't need to be said.

If you put a video camera, camera, FM radio, pedometer all into the iPod Touch, and if you actually gave it 16gb of RAM at $199 which they most likely could, and they most likely could make it the 50% faster model at that price point as well and maintain profit margin, well there's a problem:

The iPod Nano market disappears, and encroaches too much on the iPhone. They need to distinguish their line up. I think it's as much of a business move as anything.

The ultimate destination of this is an "iTouch" which is probably what the name will transform into eventually. It will be an iPod Touch with a phone app that works over 4g/wi-max. People will not pay for a cell phone carrier, rather a data carrier such as CLEAR and get wimax. The iPhone will be obsolete. The iTouch will have everything and do everything.

What Steve says:
"We made the iTouch [sic] as cheap as possible."

What Steve really meant:
"We made the iPod Touch as cheap as possible... to maintain our hefty annual profit margin! Mwahahahahaha!"

2 years ago, I bought an itouch for my kids, it is a great gaming device and they love it.
I'll get another one if it has a camera.

I would think at this point the masses that are going to buy an iPod Touch have already got one in version 2. Now the only way you are going to get a large number of people to buy a new one is to make current owners want to upgrade to a new one. The way to do that is offer a new built in hardware (FM tuner, camera, etc.). At this point I see no need to upgrade my Touch version 2 hardware with version 3 hardware if only speed is what I would be adding. I will stick with my 3.0 software upgrade only. Besides, my iPod will not explode.

A camera WOULD be nice.... but not necessary. Its nice that the price is coming down though

developers developers developers developers.

I guess this just opens the market for the Zune HD, you get everything HD radio, high definition content, music player and other stuff (minus the camera) and possibly a better graphics processor for games. However I still can't see a full on touchscreen device to game really well. Well at least any good games. Sorry Apple it's not likely you will take a bite out of the true gaming market.