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At just $50, the Roku Ultra is the Black Friday deal I had to buy

Roku Ultra 2019
(Image credit: Roku)

My parents lose their remotes even more often than I do, so I'm thankful I found a great deal on the perfect 4K streaming box for their needs. And, surprise, it's not from Amazon, this streaming deal comes from Best Buy's Black Friday deals.

Right now, the latest Roku Ultra is $50 at Best Buy, discounted from $100 (that's 50% off). It's such a perfect price for a high-end 4K-streaming device that I would have argued for it to be our best streaming device overall if that were its normal price.

Roku Ultra 2019: was $99 now $49 @ Best Buy
If you want a premium streaming device, but don't want to pay through the teeth for it, this is your lucky day. This super-fast 4K streaming box comes with premium headphones that plug straight into its remote. View Deal

I almost gave my parents a Fire TV Stick 4K that I had lying around, but I know better. Since they lose their remote so often, they'll love how the Ultra has a great feature for finding lost remotes. Just click the button on the top of the box and your remote will start beeping.

Admittedly, Best Buy doesn't have the best price on this streaming device. That'd be Walmart, which has the Roku Ultra at $48. I went with Best Buy because it was available for pick up on my way home. 

Either way, know that this deal is for the Roku Ultra 2019 model, and that you'll definitely want it, and not last year's edition. Our Roku Ultra (2019) review lays out the case for this year's model, with faster performance than its predecessor, so it carves away the time you're watching Netflix load, and just brings you closer to your show of choice.

Plus, the Ultra includes premium JBL headphones that plug into the device's remote. If you don't get why that's important, clearly you've never been woken up by a roommate or partner who's been playing their shows too loudly.

  • Amazon: New Black Friday deals every hour
  • Walmart: Best deals you can get now
  • Best Buy: Shop Black Friday now 
  • Dell: Save up to 40% on XPS, monitors, desktops
  • Newegg: Sales on components, graphics cards, SSDs 
  • Mixbook: 45% off sitewide via "BF19" 
  • Lenovo: Up to 56% off ThinkPads 
  • HP: Up to 63% off Envy, Spectre, and more laptops
  • Alienware: Up to $550 off Alienware gaming desktops and laptops
  • B&H Photo: Up to $500 off Canon, Nikon, and more
  • Adidas: Up to 50% off select apparel
  • Chewy: Up to 60% off pet food and toys; BOGO select items  
  • Xfinity: $150 Prepaid Visa card with Internet + TV bundles
  • Verizon: Free phone and 50% off activation fee when purchased online
  • Microsoft: $500 off Surface Book 2 
  • Purple: Up to $400 off Purple mattresses 
Henry T. Casey

Henry is an editor writer at Tom’s Guide covering streaming media, laptops and Apple. Prior to joining Tom's Guide — where he's the self-described Rare Oreo Expert — he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. You can find him at your local pro wrestling events, and looking for the headphone adapter that he unplugged from his iPhone.