Now that Prime Day dates have been announced, Amazon is kicking things off with a series of epic deals on a variety of items. While these aren't Prime Day deals per se, many of them do focus on Amazon hardware.
For instance, Amazon has its line of Fire TVs on sale from $99.99. These are some of the cheapest TV deals we've seen from Amazon all year and many models are Black Friday cheap.
Amazon sales — discounted Fire TVs
We've tested a variety of Fire TVs and the Insignia Fire TV Edition 2020 model is among our favorites. We were impressed by its vibrant and colorful picture, complete with HDR support. The TV also did an admirable job rendering smooth motion.
Insignia's Fire TV Edition provides easy access to all the most popular channels and best streaming services, including Disney Plus, Netflix, YouTube, Prime Video, Hulu, HBO and more. The only thing we don't like about the interface is that it does tend to prioritize Amazon shows and products, which you'll see in the form of ads and banners.
If you need help finding stuff to watch, the Voice Remote with Alexa support lets you search for titles, switch inputs, and do everything else Amazon's assistant is known for. That means you can also play music and control other smart home devices just by speaking. The Insignia 4K Fire TV Edition also includes 3 HDMI ports (one with ARC support), a USB port, Ethernet, antenna/cable input and optical digital output.
Make sure to follow our Prime Day TV deals coverage for the latest discounts on all TVs during Amazon's sales event.