Skip to main content

Apple AirTags 2020 price, release date, news and leaks

Apple AirTags 2020 price, release date, news and leaks
(Image credit: Tom's Guide)

Apple AirTags 2020 could be unveiled as soon as this coming week — or we could still be waiting for the key finder to see the light of day.

Leaks had suggested AirTags would be ready to launch alongside the iPhone 12 at the next Apple Event on October 13, and Apple has all but confirmed that the key finders exist. One leaker has even shared alleged Apple AirTags specs and a series of concept designs based on real-life images they claimed to have seen.

But now that same leaker is predicting we won't see AirTags until March 2021. What's happening? Here's everything else we know about Apple AirTags

Apple AirTags latest news and updates (October 9)

(Image credit: Front Page Tech)

Apple AirTags: How they'll work

Apple's looking to challenge the Tile Pro to make the best key finder on the market, and it has a good chance if it works seamlessly with the company's ecosystem of devices.

Like other key finders, AirTags will attach to objects you want to keep track of, whether it's keys, computers, wallets and purses or something else valuable. The tracker then connects to your phone, so that you can find the location of any misplaced or missing items.

There's a key difference between current key finders and the AirTags Apple reportedly has in development. Most key finders connect to your phone via Bluetooth. But AirTags are rumored to be using the U1 Ultra Wideband sensor Apple added to last fall's iPhone 11 models and that will presumably come with the iPhone 12 models this year. That would give the AirTags better range and more accurate location tracking than conventional key finders.

It's widely assumed that AirTags would work with Find My, a built-in app on the iPhone that already lets you locate friends and Apple products, based on their location information.

A report from Josh Constine revealed more on how AirTags might work. While much of that report focused on a new augmented reality app called Gobi, apparently the AR capabilities will extend to the Find My app. Code shown to Constine indicates that you'll be able to hold up your iPhone and scan a room for AirTag-connected objects; you'll then get audio and haptic feedback based on your proximity to the thing you’re looking for.

Apple AirTags 2020 price

The Apple AirTags 2020 price hasn't been hinted at yet, but key finders usually cost less than $50. If Apple hopes to compete with the likes of Tile and Chipolo, we can expect AirTags to sell in that range, despite Apple's reputation for pricy accessories.

That said, we don't know how many features Apple plans to pack into its AirTags. Factors like a far range, distinct alarm sound, accurate alerts and flawless iOS integration could add value to AirTags. 

Apple AirTags 2020 release date

Apple AirTags

Apple AirTags will challenge top key finders such as the Tile Mate.  (Image credit: Tom's Guide)

The first hint about AirTags dropped right before the iPhone 11 launch more than a year ago. Right before subsequent Apple events, rumors about the AirTags would pop up, but events like June's Worldwide Developer Conference and September's Apple Watch 6 launch came and went without an AirTags appearance.

That's had people pointing at the iPhone 12 event as the likely debut for AirTags — it makes sense since the key finders would work specifically with Apple's phones. But leaker Jon Prosser, who once said the key finders would debut alongside the new iPhones, now says that's being put off, due to the coronavirus pandemic. We could be waiting until March 2021 before we see AirTags.

Apple AirTags video

As for proof that AirTags are on the way, an Apple video titled "How to erase your iPhone" (which has been removed after its original posting) refers to AirTags by name for just 2 seconds, yet Appleosophy spotted it around the 1:40 mark within the Find My iPhone settings. 

Beneath Enable Offline Finding, the onscreen device reads "Offline finding enables this device and AirTags to be found when not connected to Wi-Fi or cellular."

According to another video from Front Page Tech's Jon Prosser, Apple AirTags are circular and "just a tad larger than a bottle cap." The product features a clean white front and polished metal back with Apple's logo. 

That's the most detail we've heard yet on how AirTags might work, but we're expecting more leaks as we get closer to June and the potential AirTags unveiling. Check back for updates.