Best Prime Day streaming deals 2023 — Max, Roku, Fire TV, Chromecast and more

The Roku Streaming Stick 4K plugged into an HDMI port with a Tom's Guide Prime Day Deals graphic
(Image credit: Future)

Streaming Prime Day deals are live, but time is running out — just like how great movies leave Netflix on a monthly basis. So, tap into these savings on some of the best streaming devices and services while you can. So, for everyone who's been waiting to upgrade their streaming tech, your patience is being rewarded properly. Our latest deal is Max is only $8 per month for the first two months on Amazon Prime Video Channels, which is 50% off.

That said, we're gonna recommend Roku deals just as strongly, if not more so. While it's been cheaper before, the best streaming device is on sale, as the Roku Streaming Stick 4K is $34 @ Amazon, a solid savings of $15. We expect a ton of Prime Day deals in the streaming category, so keep it locked here for more as we find them.

Best Roku Prime Day streaming device deals

Roku Streaming Stick 4K: was $49 now $34 @ AmazonPrice check: $34 @ Best Buy | $34 @ Walmart

Roku Streaming Stick 4K: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FRoku-Streaming-Device-Vision-Controls%2Fdp%2FB09BKCDXZC%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $49 now $34 @ Amazon
The best streaming device, the Roku we'd buy for ourselves and for family, is normally $49. Our <a href="https://www.tomsguide.com/reviews/roku-streaming-stick-4k" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Roku Streaming Stick 4K review explains why this is the best streaming device for most people, but we love it for its 4K, HDR and Dolby Vision, and put it above the Chromecast and Fire Sticks for its simpler user experience. 
Price check: <a href="https://shop-links.co/link?skuId=6479078&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Froku-streaming-stick-4k--streaming-device-with-voice-remote-and-long-range-wi-fi-black%2F6479078.p%3FskuId%3D6479078&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$34 @ Best Buy | <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FRoku-Streaming-Stick-4K-Streaming-Device-4K-HDR-Dolby-Vision-with-Voice-Remote-with-TV-Controls-and-Long-Range-Wi-Fi%2F199415215%3Fathbdg%3DL1102" data-link-merchant="walmart.com"" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$34 @ Walmart

Roku Express 4K Plus: was $39 now $27 @ AmazonPrice check: $27 @ Best Buy | $27 @ Walmart

Roku Express 4K Plus: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB0916TKFF2%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $39 now $27 @ Amazon
Love Roku, but on a tighter budget? This 4K box gives you ultra-HD streams for $7 less. Our <a href="https://www.tomsguide.com/reviews/roku-express-4k-plus" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Roku Express 4K Plus review explains why that trade-off is worth it for some.
Price check: <a href="https://shop-links.co/link?skuId=6449512&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Froku-express-4k--streaming-player-hd-4k-hdr-with-roku-voice-remote-with-tv-controls-includes-premium-hdmi-cable-black%2F6449512.p%3FskuId%3D6449512&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$27 @ Best Buy | <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FRoku-Express-4K-Streaming-Player-HD-4K-HDR-with-Roku-Voice-Remote-with-TV-Controls%2F217956994%3Fathbdg%3DL1200" data-link-merchant="walmart.com"" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$27 @ Walmart

Roku Express: was $29 now $19 @ Amazon

Roku Express: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FRoku-Express-Streaming-Device-High-Speed%2Fdp%2FB0BCH5H2R3%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $29 now $19 @ Amazon
For the folks who want to give their dumb (i.e. not smart) 1080p TV a brain, the Roku Express is the way to go — and right now it's $10 off. In my <a href="https://www.tomsguide.com/reviews/roku-express-2022-review" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Roku Express 2022 review, I was impressed with its fast app download and load times.

Roku Streambar: was $129 now $89 @ Amazon
Why buy a dedicated streaming box when you can get one that's also a soundbar? Right now, you can save $40 on the Roku Streambar, a 4K media player with access to all your favorite streaming apps, and we noted in our Roku Streambar review that it has excellent audio for its size. Plus, there's built-in Bluetooth for streaming from your phone.&nbsp;
Price check: $89 @ Best Buy | $89 @ Walmart

Roku Streambar: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB08G8JH836%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $129 now $89 @ Amazon
Why buy a dedicated streaming box when you can get one that's also a soundbar? Right now, you can save $40 on the Roku Streambar, a 4K media player with access to all your favorite streaming apps, and we noted in our <a href="https://www.tomsguide.com/uk/reviews/roku-streambar" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Roku Streambar review that it has excellent audio for its size. Plus, there's built-in Bluetooth for streaming from your phone. 
Price check: <a href="https://shop-links.co/link?skuId=6424779&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Froku-streambar-powerful-4k-streaming-media-player-premium-audio-all-in-one-voice-remote-and-tv-controls-black%2F6424779.p%3FskuId%3D6424779&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$89 @ Best Buy | <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FRoku-Streambar-4K-HD-HDR-Streaming-Media-Player-Premium-Audio-All-In-One-Includes-Roku-Voice-Remote%2F268579096" data-link-merchant="walmart.com"" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$89 @ Walmart

Best Fire Stick Prime Day streaming device deals

Fire TV Stick 4K Max: was $54 now $24 @ Amazon

Fire TV Stick 4K Max: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB08MQZXN1X%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $54 now $24 @ Amazon
If you've wanted a cheap 4K streaming device, but always needed more speed, you should check out the Fire TV Stick 4K Max, one of the best streaming devices available. Our <a href="https://www.tomsguide.com/reviews/amazon-fire-tv-stick-4k-max" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Fire TV Stick 4K Max review details its snappy performance, and it also offers 4K Ultra HD streaming at 60fps with HDR and WiFi 6 support.

Fire TV Stick 4K: was $49 now $22 @ Amazon

Fire TV Stick 4K: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB08XVYZ1Y5%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $49 now $22 @ Amazon
This is the cheapest we've ever seen the Fire TV Stick 4K at! The Fire TV Stick 4K is less powerful than the Max, but also has 4K Ultra HD streaming and includes an Alexa Voice Remote at a lower price. Our <a href="https://www.tomsguide.com/us/amazon-fire-tv-stick-4k,review-5889.html" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Fire TV Stick 4K review explains why it's such a popular device, with functionality that goes well beyond what you'd expect for $22.

Fire TV Stick: was $39 now $16 @ Amazon

Fire TV Stick: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Ffire-tv-stick-with-3rd-gen-alexa-voice-remote%2Fdp%2FB08C1W5N87%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $39 now $16 @ Amazon
And for those who are good with 1080p, turning an older dumb TV into a smart one, the standard Fire TV Stick will suffice. It enables instant access to all your favorite streaming services and a voice-controlled remote, and check out our <a href="https://www.tomsguide.com/reviews/fire-tv-stick" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Fire TV Stick review for more details.

Best Chromecast Prime Day streaming device deals

Chromecast with Google TV: was $49 now $39 @ Amazon
All the Chromecast really needed, if you ask us, was a remote and some apps. And the 4K Chromecast with Google TV delivered those two standards. It supports Dolby Vision, HDR10 and Dolby Atmos (via passthrough HDMI), so your shows and movies will look and sound great.&nbsp;Our Chromecast with Google TV review explains everything else we love about it.
Price check: $39 @ Best Buy | $39 @ Walmart

Chromecast with Google TV: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB08KRV7S22%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $49 now $39 @ Amazon
All the Chromecast really needed, if you ask us, was a remote and some apps. And the 4K Chromecast with Google TV delivered those two standards. It supports Dolby Vision, HDR10 and Dolby Atmos (via passthrough HDMI), so your shows and movies will look and sound great. Our <a href="https://www.tomsguide.com/reviews/chromecast-with-google-tv" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Chromecast with Google TV review explains everything else we love about it.
Price check: <a href="https://shop-links.co/link?skuId=6425976&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fchromecast-with-google-tv-4k-snow%2F6425976.p%3FskuId%3D6425976&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$39 @ Best Buy | <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FChromecast-with-Google-TV-Streaming-Entertainment-in-4K-HDR%2F403830906" data-link-merchant="walmart.com"" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$39 @ Walmart

Best Prime Video Channels Prime Day streaming device deals

Max: was $15.99 now $7.99 @ Amazon 
Max offers an exceptional library, including all of HBO's prestige series, like Game of Thrones, Succession, The Sopranos and The Wire. Plus, the service has its own originals like Hacks and The Flight Attendant. This deal through Amazon Prime Video Channels brings the $15.99 Max tier down to $7.99 for the first two months

Max: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fgp%2Fvideo%2Foffers%2Fref%3Datv_hm_sto_5_c_dG5XXv_u564Kp_2_1%3FbenefitId%3Dhbomaxus%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $15.99 now $7.99 @ Amazon
Max offers an exceptional library, including all of HBO's prestige series, like Game of Thrones, Succession, The Sopranos and The Wire. Plus, the service has its own originals like Hacks and The Flight Attendant. This deal through Amazon Prime Video Channels brings the $15.99 Max tier down to $7.99 for the first two months.

Paramount Plus: was $11.99 now $5.99 per month @ Amazon

Paramount Plus: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fgp%2Fvideo%2Foffers%2F%3FbenefitId%3Dparamountpremium%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $11.99 now $5.99 per month @ Amazon
Our <a href="https://www.tomsguide.com/reviews/paramount-plus" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Paramount Plus review explains how this service is great for its movie library and its ton of Star Trek content (including the well-reviewed Strange New Worlds). Paramount Plus also packs the Mission: Impossible movies right now, which we're rewatching before the upcoming seventh movie. This discount lasts two months, and reverts to the standard price thereafter.

Starz: was $9.99 now $0.99 per month @ Amazon

Starz: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fgp%2Fvideo%2Foffers%2F%3FbenefitId%3DstarzSub%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $9.99 now $0.99 per month @ Amazon
From Outlander to Party Down, Starz packs great TV shows that may go under the radar. Starz also offers the recently-released Spider-Man: No Way Home, including the extended version. This discount lasts two months, and reverts to the standard price thereafter.

Which Prime Day streaming device deals are worth it?

Prime Day isn't just about TVs, it's also about the stuff you connect to TVs, so always look for Prime Day streaming device deals on Roku and Fire TV. Roku, which makes some of our favorite devices, offers reduced prices on their products at Amazon and other vendors. Many of these items are on our list of the best streaming devices.

Our top pick, the Roku Streaming Stick 4K is already on sale for Prime Day. It's our top pick for two reasons: Roku is a better platform than Fire TV, and all of the best streaming services are in the Roku Channel Store. 

While Fire TV devices aren't our personal recommendations to friends and family, they work well and are very affordable. With the Fire TV Stick 4K Max, you can get one of Amazon's best 4K streaming devices for under $25.

Henry T. Casey
Managing Editor (Entertainment, Streaming)

Henry is a managing editor at Tom’s Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the past seven years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He's also covered the wild world of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.