Will the Next Microsoft Console Be Called Xbox Infinity?
A recent domain name sweep by Microsoft suggests that the next console may be called Xbox Infinity.
There's speculation that the next console from Microsoft will be called Xbox Infinity. This seemingly verifies the Xbox "Loop" description seen in a leaked Microsoft roadmap uncovered last year. It revealed the "Loop" making an official reveal during E3 2013 next year, followed by an actual product launch later on during Build 2013.
News of the possible Xbox Infinity name arrives by way of the National Arbitration Forum (NAF) which handles international business disputes. Cheng Juan of China reportedly scooped up numerous Xbox-related domain names such as xboxcompanion.com, xboxlivetv.com, xboxphone.com, and xboxtablet.com. Included in the batch was xbox8.org and xbox8.us.
Microsoft filed the complaints to retrieve the domains in May.
"Complainant argues that Respondent has engaged in a pattern of registering infringing domain names and that, as such, Respondent has registered the <xbox8.us> domain name in bad faith," reads one of the complaints. "Complainant argues that Respondent has been known by a different name and has been involved in a prior UDRP decision under that name."
"Complainant also asserts that Respondent has registered domain names that infringe upon other trademark owner’s trademark rights and that such registrations are further evidence of Respondent’s bad faith in the current instance," the complaint adds.
On June 25, the NAF ordered the domains to be transferred over to Microsoft (more). Now there's speculation that Microsoft will actually put domains like xboxlivetv.com and xboxphone.com to good use. As for the Xbox8 domains, it's presumed that the number is an infinite symbol on its side -- an infinite loop. However we're betting the final logo won't have the infinite symbol on its side -- that would just be too confusing.
As Joystiq points out, Microsoft already began integrating Xbox Live -- along with the Xbox name -- into all of its consumer products including Windows 8. Meanwhile, Microsoft has fired off an official statement regarding the domain acquisition, reporting that it "often acquires various domain names as part of its ongoing business strategy, but beyond that we have no comment."
Just last month, a 56-page document dating back to mid-2010 was leaked, containing plans for the "Xbox 720." The upcoming console showed that it would utilize the new Xbox SmartGlass system and new hardware for an integrated Kinect system. Typically the industry has referred to the upcoming console by the "720" name.
The latest domain name acquisition is probably one of the first instances that backs up the "Loop" name found in Microsoft's leaked roadmap last year. Why tag the console with the "Infinity" label? Will there be heavy cloud gaming involved? We're definitely eager to see what Microsoft has planned.