Over three million Google Reader users have defected over to Feedly within two short weeks.
While announcing new apps for iOS, Android and three desktop browsers, news RSS aggregator Feedly said that over three million new users had joined the service in the two weeks following Google's announcement of retiring Reader this summer.
Last month, Google said its Reader service would close this July as part of the company's spring cleaning. It's believed Reader simply didn't generate enough ad revenue to deserve a dedicated team for maintaining the service and keeping Google out of legal trouble. Many services will be forced to shut down as a result, as they depend on the Google Reader backbone to function. Feedly is not one of them.
"We are thankful that so many Reader refugees have chosen Feedly for their new home, and are adding hardware as quickly as we can to make that transition as seamless as possible," the company said.
In addition to adding hardware for handling the growing load, Feedly is introducing a new search and discovery engine that brings over 50 million feeds to the user's fingertips. Its search algorithm leverages millions of interactions from the Feedly community, the company said, helping users find the best feeds on the Web.
"There are already millions of people using Feedly, and more and more joining every day," the company said. "The more you use Feedly to search, categorize and follow your favorite feeds, the better our search and discovery will become."
The apps also sport a new feature called "Must Reads," which essentially brings specific feeds to the top of the list that the user previously indicated as a "must read." Also added is a new pull-to-refresh gesture for touch devices, and a new title-only view to make scanning headlines more efficient.
Feedly is a free service for organizing feeds from blogs, podcasts, news sites, YouTube channels and more, all in one place. Details on how to migrate over from Google Reader are listed here. For more information about the new Feedly apps for Android, iOS, Safari, Chrome and Firefox, head here.