Apple Attempts to Step Ontop of Win 7 on Google

By Kevin Parrish, published on November 2, 2009 at 4:40 PM
Source: Tom's Guide US | Keywords: , , , , | Themes: The Internet, Software
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Searches for Windows 7 on Google turn up Apple ads.

Looks as though Apple is taking advantage of Windows 7's release to gain a few bucks. Then again, the company may be feeling the heat from Microsoft's freshly squeezed OS ripped straight from the Microsoft tree. Whatever it may be, The Next Web has discovered an interesting tactic use by the Macintosh and iPhone maker although not unheard of nor all the surprising.

Apparently, Apple has purchased advertisements against searches on Google including "download Windows 7" and "Windows 7 download." TNW even includes a screenshot of Google's results, clearly showing Apple's advertisement in the yellow area. "Upgrading to Windows 7?" Apple asks in the ad. "There's never been a better time to switch to a Mac. Find out why."

Currently our tests using the same Google search terms resulted in absolutely no ads provided by Apple; the UK version of the search engine doesn't provide Apple adverts either. Perhaps Apple's ad doesn't appear with every search result--there's no telling how much the placement is costing the company. No matter the reason, we like a good scuffle, and apparently Apple does too, especially with its recent "Get a Mac" ads.

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Comments

ssalim 11/03/2009 12:59 PM
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Anonymous 11/03/2009 1:02 AM
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To quote Shao Khan, "You will never win..."

tipoo 11/03/2009 1:11 AM
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Personally I think they just feel Windows 7 breathing down their backs, and are resorting to whatever they have left.

wildwell 11/03/2009 1:22 AM
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This isn't an uncommon practice among web retailers. It's interesting, but I'm not surprised.

Gin Fushicho 11/03/2009 1:22 AM
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lol. apple is dishing out pain. Microsoft should fight back =D

supertrek32 11/03/2009 1:22 AM
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I'm surprised there hasn't been an article on the Droid "iDon't" commercial.

deadlockedworld 11/03/2009 1:23 AM
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Yea... no surprise here. It would be stupid not to do this.

deadlockedworld 11/03/2009 1:29 AM
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supertrek32 :
I'm surprised there hasn't been an article on the Droid "iDon't" commercial.




There has http://www.tomsguide.com/us/Motoro [...] -4972.html

I tried google--doesnt come up for me either.

NegativeX 11/03/2009 1:29 AM
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I love how their stupid Mac vs PC commercial states, "since you're moving everything, might as well switch to a Mac."

Right, like taking 10 minutes to upgrade to Windows 7 (thus moving nothing) is more efficient then spending over a grand on a whole nother' computer, then spending more time learning a whole new OS and hours upon hours migrating your files.

Their ads aren't even remotely accurate, factual or funny anymore.

In fact, their Mac vs PC ads are so irritating, I refuse to buy any product that Apple/Mac sells, ever again.

I know I'm not alone in this...

I'm curious how many sales they potentially have lost, due to their Mac vs. PC stereotyping commercial?

NegativeX 11/03/2009 1:35 AM
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More = Less Effecient...

Grrrr, need an edit button Tom! ;)

Honis 11/03/2009 1:38 AM
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NegativeX :
I know I'm not alone in this...I'm curious how many sales they potentially have lost, due to their Mac vs. PC stereotyping commercial?

At least 3 mp3 players and a phones worth from me.

Seems Microsoft has nipped this one in the butt. I only get Microsoft and Newegg links with various combination's of Windows, 7, upgrade, download, etc.

talys 11/03/2009 1:58 AM
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This makes as much sense as a Blackberry ad for the search phrase "iPhone".

Besides, most people who Google "Windows 7 download" probably want Win 7 FREE (ie: pirated software).

vaughn2k 11/03/2009 3:31 AM
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Let the flames of war begin!

mcreskiller 11/03/2009 3:44 AM
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You know apples scared when..

smlong 11/03/2009 4:13 AM
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NegativeX :
In fact, their Mac vs PC ads are so irritating, I refuse to buy any product that Apple/Mac sells, ever again.I know I'm not alone in this...I'm curious how many sales they potentially have lost, due to their Mac vs. PC stereotyping commercial?


Nope... you're not alone.

impulse fire911 11/03/2009 4:13 AM
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i actually looked at that link from apple and their description is about as pathetic as a blind man playing hopscotch. they say the yhave the latest intel processors and graphics when all they have is core 2 duo's a 9500 gt's. yeah latest '06 processors and grafix...MAYBE

fogartini 11/03/2009 7:43 AM
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That is so weak

fatedtodie 11/03/2009 1:24 PM
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I don't fault any advertiser as long as they don't resort to what AOL did in the 90s by bundling their "free AOL" trial CDs with... Kraft cheese. Until Apple sinks that low I allow them whatever dumb ideas they want to sell their product.

PodSix 11/03/2009 1:35 PM
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fatedtodie :
I don't fault any advertiser as long as they don't resort to what AOL did in the 90s by bundling their "free AOL" trial CDs with... Kraft cheese. Until Apple sinks that low I allow them whatever dumb ideas they want to sell their product.




reminds me of Chex Quest!

Bunz_of_Steel 11/03/2009 2:25 PM
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gregor 11/03/2009 2:48 PM
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NegativeX :
I love how their stupid Mac vs PC commercial states, "since you're moving everything, might as well switch to a Mac."Right, like taking 10 minutes to upgrade to Windows 7 (thus moving nothing) is more efficient then spending over a grand on a whole nother' computer, then spending more time learning a whole new OS and hours upon hours migrating your files.


Yes, pretty retarded if you ask me.

Might have been worth thinking about if Apple were to release a version of OSX that ran on normal PC's (without all the hassle involved with hackintosh I mean). I wonder whether Apple would make more money that way, and maybe gain a bigger market share?

Hitokage 11/03/2009 4:03 PM
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podsix :
reminds me of Chex Quest!



Chex Quest was awesome, I still have that CD around here somewhere...

Ransom22 11/03/2009 4:11 PM
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I just tried both searches and got the Apple link both times. Personally I'm pumped about this and the fact that Win7 market share has almost matched OS X already. Keep up the competition boys.

cknobman 11/03/2009 4:44 PM
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Much like Geico I wont buy any Apple product ever for any reason because of their stupid idiotic overbearing commercials.

I was given a mac g5 and while it had some interesting features the overall experience on it was underwhelming to say the least and the OS really didnt do "all that" either.

So I gave my mac to someone else.

Redraider89 11/03/2009 7:23 PM
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The ad came up for me and on the Apple web page it says:

"Only the world’s most advanced operating system"

What a joke! They didn't even develop it but are only putting pretty colors and graphics on an already existing UNIX O/S.

hakesterman 11/03/2009 7:41 PM
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Linux is for losers.

jacobdrj 11/03/2009 7:49 PM
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I love Chex Quest. One of the better Doom ports...

rooket 11/03/2009 9:15 PM
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When will one day all of us diehard Tom's Hardware users get together and respond to all these Apple news threads with Microsoft Windows 7 rants? :)

Oh sorry but I can not build an Apple system because they make it "proprietary" although it is a PC and one could deem it Wintel if they install a microsoft o/s on it >:)

Steve Wosniak even dislikes the fact that apple uses intel microprocessors now. lol

dtm4trix 11/03/2009 9:20 PM
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Will not buy a Mac there is no point!

dtm4trix 11/03/2009 9:21 PM
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Its not like I can build my own Mac now can I? Legally anyway.

jacobdrj 11/03/2009 9:35 PM
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You can build it. You just can't sell it...


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