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Samsung's Latest Galaxy S4 Commercial is Super Bizarre

By - Source: CNET | B 17 comments

Galaxy S4 offers more features and better reception than a piece of fruit.

Samsung's marketing team just loves poking fun at Apple. While we're used to the company mocking those that queue for Apple phones, Samsung's latest ad is a little more subtle. Kind of? It features a young man trying to use an apple as a touch sensitive phone. And that's an apple like the fruit as opposed to an Apple-branded product. Yeah.

Eventually, this man caves and gets a Samsung Galaxy S4. His life is immediately improved and he makes friends with ninjas. At least, that's what we got from this clip. Have a look for yourself.

Samsung Galaxy S4 Commercial

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Top Comments
  • 10 Hide
    sam_p_lay , July 8, 2013 5:56 AM
    His life is immediately improved and he makes friends with ninjas.

    Haha brilliant! :-D
Other Comments
  • 4 Hide
    The_Trutherizer , July 8, 2013 3:19 AM
    To me the add is surprisingly honest.

    I've long had the feeling that consumer preference of smartphone is based on a phone's perceived ability to turn them into hip ninjas. I just didn't know how exactly to put it into words till now.
  • 0 Hide
    Amdlova , July 8, 2013 4:12 AM
    Apples and Isheeps... LOL good job samsung... (Y)
  • Display all 17 comments.
  • 0 Hide
    shwetanshu , July 8, 2013 4:16 AM
    They got what they went out to seek.

    Because there is no such thing as bad publicity.
  • 5 Hide
    wemakeourfuture , July 8, 2013 4:46 AM
    shwetanshu: "They got what they went out to seek. Because there is no such thing as bad publicity." <-- umm... of course there is. There's scandals that can cost a company massive marketshare (money), tarnish reputation that can take years to recover.

    Wait, lemme guess, you think Toyota and their acceleration issue that cost them multi-millions of dollars in recall costs, lost sales, marketshare, fines from governments and tarnished their reputation was not bad publicity?

    Or when a meat producers has people dying from a disease due to contaminated products that's not bad publicity?

    What universe do you live on? iGalaxy Sheep World I guess...
  • 10 Hide
    sam_p_lay , July 8, 2013 5:56 AM
    His life is immediately improved and he makes friends with ninjas.

    Haha brilliant! :-D
  • 0 Hide
    SirGCal , July 8, 2013 7:25 AM
    I have an S4... but that's just one WEIRD commercial... I get the apple, the sheep... But dancing ninjas?!? WTF!!!?!

    Eating the apple was a nice touch. But lose the ninjas or whatever they were. That was just dumb and dropped the rating in my eyes. Good to that point.
  • 3 Hide
    Sigurgeir Helgason , July 8, 2013 7:36 AM
    I don't think this ad was created by Samsung Global just by a small Icelandic company for the Icelandic market. The point of the ad is that Iphone doesn't understand Icelandic while Samsung S4 does. I don't really think Samsung Global would like to put their name to this ad at all, this is done on very cheap budget (almost none I would think) and isn't in Samsung's quality standards.
  • 0 Hide
    gggplaya , July 8, 2013 7:42 AM
    those aren't ninjas at all.
  • 1 Hide
    warezme , July 8, 2013 7:44 AM
    their budget must have been small, guy that can dance and flip, a sheep, a troupe of dancers(friends of flippy guy) dressed as ninjas and some apples..., the end.
  • 0 Hide
    del35 , July 8, 2013 8:18 AM
    It captures essentially what it feels like to use an iPhone after an Samsung Galaxy S4.
  • 7 Hide
    g-thor , July 8, 2013 8:41 AM
    Sigurgeir Helgason hit the nail on the head. This ad was done for Iceland - and it shows the quirks of Icelandic humour. You wouldn't be seeing this ad anywhere else, except for the power of the Internet.

    I am a Western Icelander.
  • 0 Hide
    shwetanshu , July 8, 2013 9:57 AM
    Whoa whoa whoa... No need to get all sentimental there.It is clear that I meant All publicity is good if it is intelligent. The thought behind the proverb had been expressed earlier by Oscar Wilde: "The only thing worse than being talked about is not being talked about."

    While I agree that bad publicity can yield devastating results for a company, I think what’s at the heart of the idea that of that phrase is the thought that while it puts negative energy toward the organization, it also gives them a unique chance to be in the spotlight, respond well to the negativity, and come back stronger for it.
  • 1 Hide
    JRAtk94 , July 8, 2013 11:28 AM
    I'm sold.
  • 2 Hide
    SchizoFrog , July 8, 2013 11:36 AM
    I get it... I think.

    Using an iPhone is as useful as trying to use a piece of fruit as a smartphone. Their way of saying it is shite.

    The GS4 is much better as it has 4 'ninja fast and responsive' cores (only 4 of the 8 cores work at any one time).

    I think it is also suggesting that the GS4 has bigger RAM. :) 

    At least that is how I interpret the advert.
  • 0 Hide
    zulutech , July 8, 2013 12:08 PM
    What.... did I just see...
  • 0 Hide
    neilquan , July 9, 2013 3:42 PM
    Let's just file this with all the other strange euro ads.
  • 0 Hide
    neilquan , July 9, 2013 7:32 PM
    I love how mature people are. Why does liking one product vs another have to devolve into insults? If it works for you and you like it more power to you.
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