Sign in with
Sign up | Sign in

Samsung's Latest Galaxy S4 Commercial is Super Bizarre

By - Source: CNET | B 17 comments

Galaxy S4 offers more features and better reception than a piece of fruit.

Samsung's marketing team just loves poking fun at Apple. While we're used to the company mocking those that queue for Apple phones, Samsung's latest ad is a little more subtle. Kind of? It features a young man trying to use an apple as a touch sensitive phone. And that's an apple like the fruit as opposed to an Apple-branded product. Yeah.

Eventually, this man caves and gets a Samsung Galaxy S4. His life is immediately improved and he makes friends with ninjas. At least, that's what we got from this clip. Have a look for yourself.

Samsung Galaxy S4 Commercial

Discuss
Ask a Category Expert

Create a new thread in the Streaming Video & TVs forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
Top Comments
  • 10 Hide
    sam_p_lay , July 8, 2013 5:56 AM
    Quote:
    His life is immediately improved and he makes friends with ninjas.


    Haha brilliant! :-D
Other Comments
  • 4 Hide
    The_Trutherizer , July 8, 2013 3:19 AM
    To me the add is surprisingly honest.

    I've long had the feeling that consumer preference of smartphone is based on a phone's perceived ability to turn them into hip ninjas. I just didn't know how exactly to put it into words till now.
  • 0 Hide
    Amdlova , July 8, 2013 4:12 AM
    Apples and Isheeps... LOL good job samsung... (Y)
  • Display all 17 comments.
  • 0 Hide
    shwetanshu , July 8, 2013 4:16 AM
    They got what they went out to seek.

    Because there is no such thing as bad publicity.
  • 5 Hide
    wemakeourfuture , July 8, 2013 4:46 AM
    shwetanshu: "They got what they went out to seek. Because there is no such thing as bad publicity." <-- umm... of course there is. There's scandals that can cost a company massive marketshare (money), tarnish reputation that can take years to recover.

    Wait, lemme guess, you think Toyota and their acceleration issue that cost them multi-millions of dollars in recall costs, lost sales, marketshare, fines from governments and tarnished their reputation was not bad publicity?

    Or when a meat producers has people dying from a disease due to contaminated products that's not bad publicity?

    What universe do you live on? iGalaxy Sheep World I guess...
  • 10 Hide
    sam_p_lay , July 8, 2013 5:56 AM
    Quote:
    His life is immediately improved and he makes friends with ninjas.


    Haha brilliant! :-D
  • 0 Hide
    SirGCal , July 8, 2013 7:25 AM
    I have an S4... but that's just one WEIRD commercial... I get the apple, the sheep... But dancing ninjas?!? WTF!!!?!

    Eating the apple was a nice touch. But lose the ninjas or whatever they were. That was just dumb and dropped the rating in my eyes. Good to that point.
  • 3 Hide
    Sigurgeir Helgason , July 8, 2013 7:36 AM
    I don't think this ad was created by Samsung Global just by a small Icelandic company for the Icelandic market. The point of the ad is that Iphone doesn't understand Icelandic while Samsung S4 does. I don't really think Samsung Global would like to put their name to this ad at all, this is done on very cheap budget (almost none I would think) and isn't in Samsung's quality standards.
  • 0 Hide
    gggplaya , July 8, 2013 7:42 AM
    those aren't ninjas at all.
  • 1 Hide
    warezme , July 8, 2013 7:44 AM
    their budget must have been small, guy that can dance and flip, a sheep, a troupe of dancers(friends of flippy guy) dressed as ninjas and some apples..., the end.
  • 0 Hide
    del35 , July 8, 2013 8:18 AM
    It captures essentially what it feels like to use an iPhone after an Samsung Galaxy S4.
  • 7 Hide
    g-thor , July 8, 2013 8:41 AM
    Sigurgeir Helgason hit the nail on the head. This ad was done for Iceland - and it shows the quirks of Icelandic humour. You wouldn't be seeing this ad anywhere else, except for the power of the Internet.

    I am a Western Icelander.
  • 0 Hide
    shwetanshu , July 8, 2013 9:57 AM
    Whoa whoa whoa... No need to get all sentimental there.It is clear that I meant All publicity is good if it is intelligent. The thought behind the proverb had been expressed earlier by Oscar Wilde: "The only thing worse than being talked about is not being talked about."

    While I agree that bad publicity can yield devastating results for a company, I think what’s at the heart of the idea that of that phrase is the thought that while it puts negative energy toward the organization, it also gives them a unique chance to be in the spotlight, respond well to the negativity, and come back stronger for it.
  • 1 Hide
    JRAtk94 , July 8, 2013 11:28 AM
    I'm sold.
  • 2 Hide
    SchizoFrog , July 8, 2013 11:36 AM
    I get it... I think.

    Using an iPhone is as useful as trying to use a piece of fruit as a smartphone. Their way of saying it is shite.

    The GS4 is much better as it has 4 'ninja fast and responsive' cores (only 4 of the 8 cores work at any one time).

    I think it is also suggesting that the GS4 has bigger RAM. :) 

    At least that is how I interpret the advert.
  • 0 Hide
    zulutech , July 8, 2013 12:08 PM
    What.... did I just see...
  • 0 Hide
    neilquan , July 9, 2013 3:42 PM
    Let's just file this with all the other strange euro ads.
  • 0 Hide
    neilquan , July 9, 2013 7:32 PM
    I love how mature people are. Why does liking one product vs another have to devolve into insults? If it works for you and you like it more power to you.
Tom’s guide in the world
  • Germany
  • France
  • Italy
  • Ireland
  • UK
Follow Tom’s guide
Subscribe to our newsletter
  • add to twitter
  • add to facebook
  • ajouter un flux RSS