The Truly Custom PC

By Mary Branscombe, published on January 23, 2009
Source: Tom's Guide US | Keywords: , , | Themes: Laptops and Notebooks, CES Las Vegas

2. The Truly Custom PC

Ed Boyd, vice president of the new consumer experience design group at Dell, arrived from Nike 13 months ago to take charge of the industrial design, usability and personalisation that Michael Dell has been demanding. “It started with Michael two years ago,” says Boyd. “In a sense, he challenged the team to make sure we were not following but leading when it came to delivering the best materials, the best fit and finish and style and design, combined with unparalleled value in the marketplace.”

Dell isn’t using nameless graphics designers; you get images from artists like Tristan Eaton.

Boyd believes Dell’s heritage is the idea of a truly custom PC.  He likes that the company was founded on the notion of giving people what they want—that’s why Michael Dell sat in his dorm room building custom PCs. “That was the vision he had back at the start of the company and I thought how cool it would be to take that to the next level and bring personalization into the mix,” says Boyd.

Eaton’s designs on laptops, T shirts, windows and anything else at CES that stood still long enough...

In 2008, Dell began collaborating with artists around the world.  One of Tristan Eaton’s works adorns a Dell Inspiron Mini.  “But it executed in a way that’s really stellar and the fit, the finish, the quality has transformed it. People are buying it because it makes them say ‘I love it’.” We're actually hearing the word love for the first time! “ Boyd says this love is not driven by speed and performance or even price, but by look and feel.

Tristan Eaton, decorating the Dell Suites at CES

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Comments

ravenware 01/24/2009 4:48 AM
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Sorry but the quality of the machine itself comes before the quality of a case or paint job.

The whole modeling with the laptop just seems silly to me.

Tomsguiderachel 01/25/2009 12:32 PM
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ravenware :
Sorry but the quality of the machine itself comes before the quality of a case or paint job.The whole modeling with the laptop just seems silly to me.


That's a very understandable position to take. Of course, a lot of people feel differently--especially when it comes to netbooks and other low-end laptops. When you reach the lowest common denominator of computing (where quality of the machine is nearly a commodity) suddenly looks matter.

Rachel Rosmarin, Editor of Tom's Guide

royroy 01/25/2009 2:56 PM
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I was tempted by colours and bought custom Studio 17 online. The experience was terrible: my order was canceled twice, DELL tried to charge me second time (bank bounced the charge back), oh, and their customer service is clearly based somewhere rural in India.
Buy DELL just if you see it in the shop! Otherwise, get SONY.

average joe 01/25/2009 5:06 PM
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I'm a network administrator for a library system. We have around 250 PC's and Notebooks between our 10 locations. We are a 100% Dell shop. I have very few problems with the systems. There might be 1 or 2 component failures a year out of the pool of systems which are very heavily used. About 2/3 of our systems are used as public Kiosks and for public internet access. These computers run at least 12 hours a day 7 days a week with children pounding on the keys all day and teenagers trying to delete the Windows folder... you get the idea. When I have had a part fail my replcement part is there within 24 hours with a technician to install it. I don't know if thier retail equiptment is built this well but for a business Dell is by far the best brand you can get.

Anonymous 01/25/2009 7:20 PM
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I personally dont like DELL's design, the last company I was working gave me a IBM X61 laptop which I loved, in the current company which is working with DELL I have an option between D430 and D630, its a lose lose situation for me, since one is big and heavy the other is light and very very poor performance (ULV processor and 4200 RPM HDD).
Also IBM's design is better IMO.

average joe 01/25/2009 7:59 PM
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I have an IBM server thats rock solid.
I actually didn't even know they still sold PC's.
When's the last time you saw one?

I thought IBM sold off all thier pc divisions.
Acer was once part of IBM.
Isn't the Think Pad made by Levono these days.

I don't want to come across as overzealous as my first post sound. We used to have Gateway systems and warenty repairs are a very frustrating experience since they went chapter 7 or whatever happened to them...

I'm extremly busy. I just want stuff to work and repairs to take one phone call.

If IBM can do that for the same money. I would use them.
But Dell has never done anything to make me switch.
Switching would be a hassle and a waste of money.







Anonymous 01/26/2009 12:58 PM
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It's just a paint job, isn't it?
That's called personalization?

ravenware 01/27/2009 12:19 PM
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Average Joe :
I have an IBM server thats rock solid.I actually didn't even know they still sold PC's.When's the last time you saw one?I thought IBM sold off all thier pc divisions. Acer was once part of IBM. Isn't the Think Pad made by Levono these days. I don't want to come across as overzealous as my first post sound. We used to have Gateway systems and warenty repairs are a very frustrating experience since they went chapter 7 or whatever happened to them... I'm extremly busy. I just want stuff to work and repairs to take one phone call. If IBM can do that for the same money. I would use them.But Dell has never done anything to make me switch. Switching would be a hassle and a waste of money.



IBM sold their PC division to Lenovo. The would be typical IBM machines are still being produced (thinkpad, thinkcenter) just under the name Lenovo.

We have some dells, hps and lenovos. Overall the lenovos are the best.

I would take a thinkpad over anything in the dell product line too.
I have never liked their laptops. Since Dell is emptying out a lot of their factories to have products produced overseas, their mark of quality has pretty much fallen down to the same level as the rest of the crap on the market.

average joe 01/27/2009 12:59 PM
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I think I just like their support. We have 10 small offices in the midwest with maybe 35 laptops spread out amongst them. We're in a very rural area spread out over 6000 square miles. The Dell folks from Fargo, ND which is like 3-5 hours one way by car to swap out a touch pad on laptop I may personally have never seen. Next business day on site service every time. I can't remember the last time I had to stop working and haggle with a dell guy. They just show up do what there supposed to and disappear.
I don't use a laptop that much. I check one out each year to audit our wireless when I make my rounds.
I don't even use a laptop.

ravenware 01/27/2009 3:07 AM
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That is pretty sweet. HP has similar service. I haven't had to deal with lenovo yet.

I was pretty surprised by HP too, had some bad psus that needed to be replaced, gave them the model and SN and they sent them out with out even needing to call them up.

Haven't had to deal with dell either. We have some dimension 2300's as file processors and they don't really fail.

Anonymous 01/29/2009 7:15 PM
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Haven't touched Dell in quite awhile because their "designs" always sucked. I'm not talking about the pretty outer shell...I'm talking about the important pieces inside that make it work.

While they may make neat-looking machines, from a system admin standpoint they were horrible. Every single machine came with slightly different hardware (video card, network chipset, modem, etc.) which made setting up install images a PITA. When you're dealing with a handful of PC's it's not as big of an issue. However, when you're dealing with thousands, as I was, it was a nightmare.

Hopefully they've cleaned up their act since.

Anonymous 01/30/2009 11:51 PM
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IBM/Lenovo, HP/Compaq and Dell all have well deserved good reputations for the quality of their corporate grade hardware, service and support. Their consumer grade stuff is, in my experience, pretty dodgy. Proprietary parts, lower grade components and poor service and warranty support has led to pages and pages of griping about their respective consumer level offerings.

Where I work, we're standardized on IBM/Lenovo for everything...servers, workstations, notebooks, and monitors. Their service and support is exemplary. At home, I use custom built hardware, parts of my choosing and built by me.

Apple's take-it or leave-it hardware choices notwithstanding, I believe that if not for Apples innovation in design (iMac, Mac Mini), we wouldn't be seeing nearly the degree of customization from companies like Dell.

Anonymous 02/05/2009 11:44 PM
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Dell's quality have decline year over year. Customer service is a absolute joke. Can't believe MD still would put his name out there.

Clearly this company need to get back on the right track. Build up customer service and dress up a pig.

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