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AT&T Prepares for Tablet Boom, Offers Postpaid

While Apple says that 2011 will be the year of the iPad 2, the truth is that 2011 will be the year of many tablets. HP and RIM will have their own first offerings, while Android will be hitting a whole new level with Honeycomb.

Whatever the platform, we doubt that AT&T cares that much, as long as it has a compatible 3G radio that can be used on the wireless carrier's network. To give the growing consumer base more options, AT&T today introduced new postpaid billing options for tablets.

Beginning today, customers can choose between AT&T's existing prepaid billing options or the new postpaid plans. Aside from convenience, we're not sure what the benefits are from going from prepaid to postpaid, but there is an incentive for customers who activate a new postpaid $25/2 GB plan – they will receive the first month free.

The new postpaid billing option will be available across AT&T retail locations, as well as att.com, Best Buy, Fry's, select Nexcom locations, and Walmart stores nationwide.

"Tablets offer the convenience of mobile broadband virtually anywhere and our new billing options give customers the flexibility to choose how they prefer to be billed," said David Christopher, chief marketing officer, AT&T Mobility & Consumer Markets.

Customers may choose from the following options.

· Postpaid: $14.99 for 250 MB or $25 for 2 GB. Customers on the 2 GB plan who exceed their monthly data allotment will be charged $10 per 1 GB of overage. Charges will appear on customers' monthly wireless statements.

· Prepaid: $14.99 for 250 MB or $25 for 2 GB. Customers on the 2 GB plan who exceed their monthly data allotment may choose to purchase an additional 2 GB for $25. Charges will appear on customers' credit card statements.

Both options are month-to-month and do not require a long-term commitment.

  • hellwig
    The benefit is clear, post paid customers who go over their allotment get extra data for cheaper. 4GB for $50 vs. 4GB for $45. Of course, on other carriers, you get a 5GB or 10GB soft-limit for only $30, should you choose to download that much data.
    Reply
  • caeden
    so... if I go over my allotted time I have the 'option' to pay $10 per GB, or I can pay $25 per 2GB? Something seems a bit wrong with this pricing.
    Reply
  • $25 for Clears Unlimited 4G iSpot ;)
    Reply
  • There's no mention of whether existing data-plan customers have the option of converting to postpaid, and I've found nothing on the AT&T website, nor through the iPad Cellular Data settings module.
    Reply
  • megamanx00
    With postpaid it's easier to slap them with overhead charges than prepaid.
    Reply
  • gtvr
    I wish someone on Tom's would post & tell me where I can get designer handbags and shoes. That information just seems to be constantly missing.
    Reply
  • dark_lord69
    $14.99 for 250 MB - LOL!!! WOW!!!
    That much for what amounts to 33% of one CD worth of data. Uncompress music on an audio CD would like like 3 or 4 songs before you ran out of data.
    I likely consume more than that PER DAY watching netflix.
    I've downloaded a single file that was 32 times bigger than that!!!
    Price should be...
    $20.00 for unlimited data and a fee for going over 20GB in a single day.
    The problem is that these executives that create this pricing by just looking at how much data is in an MP3 and how much is in the average webpage. Both of which don't take much data at all... oh, and because they're greedy.
    Reply
  • cirdecus
    my question is how they determine what a "tablet" device is. Does it have to be on they sell? Can it be any tablet with a particular 3G card and if so, how does ATT verify that its a tablet and not a laptop?
    Reply
  • getreal
    You mean "iPad boom", right? Android tablets are really irrelevant; nobody cares about them, and nobody will buy them.
    Reply
  • Nakal
    Just like no one bought Android Phones right?
    Reply