Ever found yourself lost in a 150,000-square-meter tech show, legs aching after an hour-long trek from one end to the other, all in search of that one perfect gadget? With thousands of exhibitors vying for your attention, the floor plan feels like a map to hidden treasure. You squint at countless logos, trying to spot your target product, only to end up completely overwhelmed.
You came with a plan — meticulously noting all the finest gadgets to feast your eyes on. And yet, the moment you step into the venue, your well-laid plan falls apart like a bad soufflé. The TV’s three zones over; give that soundbar your favorite earworm, then remember that mobile tech is on the far side you’ve already passed.
There are tech shows, and then there’s IFA 2025 —the biggest of them all, where the challenge is dialed up to 11. More booths, more crowds to squeeze through, and more gadgets scattered across the gargantuan convention center. And seeking out the best tech is always harder than you think.
But now, the unfettered, overwhelmed experience ends. One brand has flipped the script entirely; instead of making you hotfoot it from bustling booth to booth, this pioneer has taken over an entire 2,500-square-meter hall, packing it full of every category of tech you’re into. We’re talking flagship TVs, pro-grade monitors, cutting-edge mobiles, and AI-powered home appliances — all in one space where you can test, compare, and explore without rushing.
No more sore feet, no more missed demos, no more “what if I missed it?” panic. The TCL’s hall turns your IFA trip from a stressful race into the immersive tech adventure you wanted. Here, TCL showcased a full ecosystem of innovation, spanning audiovisual displays, RayNeo AR glasses, AI-powered home appliances, smart connected mobile devices, and sustainable innovations.
As a Worldwide Olympic Partner, TCL also brought Olympic spirit to its IFA 2025 booth. Visitors stepped into a space inspired by the Winter Olympics, with a striking centerpiece — the TCL Olympic Freestyle Ski Slope. Within this winter sport-themed zone, tech-lovers didn’t just see innovations — they experienced TCL's products.
Advancing Home Entertainment
Great tech isn't just about specs — it’s about understanding how you experience entertainment. That’s why TCL’s complete audiovisual ecosystem showcased at IFA 2025 is built for your every moment.
Want a TV that’s bright enough for the upcoming Winter Olympics live coverage, while offering deep, inky blacks worthy of your legendary movie nights? The new TCL C-Series QD-Mini LED TVs bring you superior brightness and contrast, producing vibrant, colorful images that pop. Designed to improve everyday viewing, they deliver front-row immersion right in your living room. The C7K, C8K, and C9K also all feature Audio by Bang & Olufsen, creating detailed sound for any entertainment.
If you need a massive TV to match your massive place, only the world’s largest QD-Mini LED TV, the TCL 115X955 Max Series will do. This 115-inch panel offers uncompromising picture quality, pixel-level precision, and smooth motion for films, sports, or gaming. Plus, gamers benefit from features that keep play smooth and responsive, while ONKYO Dolby Atmos sound means the audio matches the scale of the screen.
For the first time, TCL brings its QD-Mini LED technology to an ultra-wide display. TCL's 57-inch QD-Mini LED gaming monitor combines 32:9 Horizon Vision with a 1000R Golden Curvature for a wrap-around view. With Dual UHD resolution, it delivers razor-sharp detail for a truly immersive gaming experience.
Installing surround sound usually means setting up speakers in awkward positions and getting tangled in a mess of wires. Now, you can erase these woes with the TCL Z100 Wireless Free Sound Speaker, which uses the new Dolby Atmos FlexConnect technology to deliver an incredible immersive home theater experience with the freedom and flexibility for you to choose how to arrange the speakers.
On-the-Go Innovations for your Everyday Life
TCL’s “Innovations On-the-Go” zone at IFA 2025 presented a new generation of mobile and portable products tailored for everyday life.
We spend hours looking at our phones every day, so why use a device that strains the eyes? Meet the TCL NXTPAPER 60 Ultra smartphone, which combines cutting-edge NXTPAPER 4.0 technology to deliver a phone experience that’s altogether easier on the eyes. It offers ultimate screen comfort with natural light display, zero flickering, blue light purification, and a paper-like tactile feel on the screen.
In today's connected world, supporting children's eye comfort during screen time is a common priority for families. With the family-friendly smartphone TCL NXTPAPER 5G Junior, parents can make screentime easier on little eyes with the advanced eye-care display and help kids build healthy digital habits with distraction-free Digital Detox Mode. And with various in-built parental controls, you don’t need to be hovering over your kids’ shoulders to police their screen use.
Parents often also worry about their kids when they’re at school or out playing—and that’s where the TCL MOVETIME MT48 Kids’ Smartwatch comes in handy. Featuring 4G connectivity for video calls, VoLTE, and messaging, as well as dual-band GPS and one-touch SOS, you can always check in on your little one for their safety. And when they need to concentrate in class, activate School Mode to help them stay focused. Kids can also explore kids-safe AI that sparks their imagination by turning voice prompts into engaging images.
The TCL NXTPAPER 14 Tablets let you get all the benefits of TCL’s eye-care technology without compromising your screen experience. Switch from regular screen mode, color paper mode, and ink paper mode when you need them to help maintain your focus and productivity while protecting your eyes from unnecessary glare and blue light. So you can wind down with a cozy ebook at bedtime without staying wired.
AI-powered Smart Living Redefines Interaction
TCL AiMe represents a breakthrough in home robotics as the world's first modular AI companion. This innovative robot features lifelike expressions, emotionally responsive AI, and practical smart capabilities — all seamlessly integrated into its charming Baby Core design. Beyond mere functionality, AiMe creates genuine connections through warm interactions and engaging experiences that bring your family closer together.
Meet the RayNeo X3 Pro Glasses, the world’s smallest mass-producible full-color MicroLED optical waveguide AR glasses, packing powerful AI tech to enhance your everyday life. Weighing just 76g, they feel as effortless to wear as your favorite sunglasses, yet deliver a powerful AI-enhanced visual experience. Whether you’re navigating a packed stadium, chatting effortlessly across languages, or pulling up real-time stats during a game, the X3 Pro keeps everything in your line of sight — clear, intuitive, and immersive.
Eco-Intelligent Comforts for Home Living
With worldwide temperatures rising, keeping your cool has never been more important. TCL's latest generation of FreshIN 3.0 and VoxIN air conditioners slots effortlessly into your lifestyle, featuring elegant yet discreet designs to suit any household. And with T-AI energy-saving algorithms in play, users enjoy less energy use, saving you money on rising bills.
TCL’s innovative refrigerators blend efficiency with versatile design. The Flexi Series adapts to different needs with adjustable compartments, while the Mega Space Series features VIP Thin-Wall Technology, offering more usable storage space without taking up more room in the kitchen. Additionally, its Free Built-In Fridge series are designed to fit into any kitchen with Free Built-In Technology while offering flexible storage.
Mucky clothes are no match for the Super Drum. TCL’s Super Drum P5 washing machine series combines large capacity with Wi-Fi connectivity, so laundry can be controlled from anywhere. It also carries an A-class energy efficiency rating, making it a powerful yet eco-conscious choice for your home.
Stuck choosing? Trust Award-Winning Tech
Wondering which tech is truly groundbreaking at IFA 2025? Let the IFA Innovation Awards guide you. TCL stood out here with three wins and two Honoree distinctions across smart devices, soundbars, and gaming monitors.
The TCL NXTPAPER 60 Ultra smartphone, with its advanced eye-care displays, snagged “Best in Tech for Good” and was joined by the TCL NXTPAPER 11 Plus tablet as an Honoree. The RayNeo X3 Pro was the Honoree in “Best in Emerging Tech” for its AI-powered ecosystem and multimodal interaction. Meanwhile, TCL's Wireless Free Sound Speaker Z100 took home “Best of Audio” for its immersive home-theater audio performance, while the TCL 32R84 QD-Mini LED Monitor earned “Best in Computing & Gaming” for its superior visuals and smooth gameplay experience.
For more information on TCL and to check out its extensive smart living range, visit TCL.com.
