3. Imation - RipGO!

The Imation RipGO! and included accessories. The package includes everything you need to get started, including two blank mini CDRs and a demo disc.

The RipGO! is a new product from Imation's "GO!" product line, which features other "multimedia" -type products. Based on our discussion with Imation at Comdex, we believe that the company is undergoing a radical change in both product development and product marketing. By finding ways to put new spin on its products, Imation is starting to tap into new markets. Whether it be adding neon colors to CDR media or releasing new electronics products in the "GO!" product line, Imation is using the power of marketing in its attempt to build brand loyalty.

The Imation RipGO! is not the first storage product that Imation has released. Imation has marketed ATAPI and SCSI Internal/ External CDRW drives, as well as other electronic devices, in the past. The RipGO! represents an interesting and aggressive step toward anticipating the needs of the consumer. The RipGO! is not only an MP3, WMA, and CDDA player, but it is able to write (burn) the discs, as well as read them. The RipGO! can also double as a CDRW storage device to store data. This makes it a double-duty device, so you don't have to burn the mini CDRs/ CDRWs on your computer-based writer for use in your player.